SEO Success Story
Brannigans Pub & Kitchen
Dominating a fierce industry with SEO
Through our strategic SEO efforts, Brannigans Pub & Kitchen now ranks on the first page of search engine results and Google Maps for their top three keywords, and maybe more. As SEO is ever-evolving, once the fundamentals are done right, the rankings keep getting better and better.
Rankings before & after we worked on SEO
Brannigans experienced a remarkable improvement in their rankings; actually, they climbed up to Google’s first page for very competitive keywords, becoming one of our proudest success stories. They achieved top positions for targeted keywords such as “Gastropub in Dublin City Center” and “pub in Dublin City Centre.” This significant boost in visibility has allowed them to attract more organic traffic, especially tourists visiting Dublin for the first time, expand their customer base, and establish themselves as a prominent player in the industry.
Before SEO
February 2021
Where they ranked before we started
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Pub in Dublin City centre Past 50th
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Pub with food in
Dublin City centre Past 50th -
Best Guinness in
Dublin City centre Past 50th -
Pub for gaa in
Dublin City centre Past 50th -
Gastro bar in
Dublin City centre Past 50th -
Pub with traditional Irish
music in Dublin City centre Past 50th
After SEO
May 2023
Where they ranked after
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Pub in Dublin City centre 2nd
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Pub with food in
Dublin City centre 2nd -
Best Guinness in
Dublin City centre 3rd -
Pub for gaa in
Dublin City centre 5th -
Gastro bar in
Dublin City centre 11th -
Pub with traditional Irish
music in Dublin City centre 13th
February 2021
Ranking past 50th for “pub in dublin city centre”
May 2023
Ranking #1 on Google for “pub in dublin city centre”
How we took Brannigans from invisible to #1
We performed in-depth keyword research to optimize the website’s content for relevant search queries, meaning what people search online. We implemented a combination of on-page and technical SEO optimizations to enhance the website’s visibility and improve its ranking potential. The results?
Our SEO Essentials
In the SEO efforts of our proven marketing roadmap for Brannigans, we implemented a range of essential strategies to boost their online visibility.
Keyword Research
We did research to find competitive and relevant keywords
Add-ons
We ensured seamless online ordering and convenient menu viewing with zooming capabilities.
Frontend & Backend
We made technical & content fixes to improve performance and search engine rankings.
GMB
We optimized their Google My Business profile, ensuring it was complete, engaging, and up-to-date.
Website
We improved user experience, enabling effortless navigation
Success Story Overview
Boosting Brannigans Online-word-of-mouth
The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.
200+
Optimized websites bringing in new customers
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Businesses around the globe trusting our expertise
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What Our Customers Say
“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”
Thomas & Stefan, Mannion Solicitors
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.
SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”
Angelika Heron, Relaxing Therapies
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”
Patrick Jackson, Picker Pals
