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Website Success Story

Brannigans Pub & Kitchen

Bar Website Design for Optimal Conversions

In October-November 2020, Patrick and Paul, the owners of Brannigans Pub & Kitchen, approached us during the COVID-19 pandemic. With their bar heavily reliant on word-of-mouth and foot traffic, they sought to enhance their online presence, specifically by revamping their outdated website. Their aim was to attract more customers, especially tourists.

The challenge

Brannigans Pub & Kitchen needed a modern, user-friendly website that could effectively showcase their history, menus, and services. They aimed to enhance the user experience, facilitate online ordering, and optimize their website for mobile accessibility. The timeline of the website transformation included strategic planning, design and development, content integration, and rigorous testing and feedback.
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Our website revamping approach

To enhance the user experience, we implemented several key improvements on Brannigans’ website. With these enhancements, Brannigans’ modern website solution became invaluable, enabling customers to effortlessly pre-order, plan ahead, and explore the establishment’s offerings with ease, both during and after the pandemic.

Visuals

High-quality imagery was incorporated to visually captivate visitors, while landing page content was meticulously optimized for search engines, ensuring maximum visibility and attracting potential customers.

New Pages

To highlight Brannigans’ unique offerings, we created dedicated pages for each service, showcasing their rich history, enticing menus, and comprehensive services.

UX Optimization

We designed an intuitive user interface with user-friendly buttons, ensuring easy navigation throughout the site. The website was optimized for fast loading speeds and responsiveness on mobile devices, providing a seamless browsing experience.

Bookings

We introduced convenient booking buttons, allowing users to reserve a table effortlessly. This feature was especially valuable for nearby offices and proved particularly useful during the COVID-19 pandemic, facilitating safe and efficient dining experiences.

Timeline of Website Transformation

Success Story Overview

Boosting Brannigans Online-word-of-mouth

The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it.

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Optimized websites bringing in new customers

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Results & next steps

The positive results included increased customer engagement, improved conversion rates, and enhanced brand representation. Moving forward, we continue to support Brannigans Pub & Kitchen with ongoing maintenance and optimization, ensuring their online presence remains impactful and effective.

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What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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