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Success Story Overview

Genevieve Ryan

Boosting a dance academy’s digital personality

Genevieve Ryan Dance Academy wanted a website that reflected their brand and enabled them to offer dance classes online. They also wanted to ensure that their dance academy could be easily found on Google when people searched for keywords like “dance classes in Galway” and “dance classes in Connacht.” To achieve this, they applied for the Trading Online Voucher, which funded 50% of their project costs.

Creating a User-Friendly Experience

The old website did not adequately represent the dance academy’s quality of service and brand image. Our team redesigned the website to align it with Genevieve’s vision and create a user-friendly experience for visitors. We added a built-in booking system that allows people to book and pay for classes online with ease, giving the website a unique personality that went beyond the typical dance class website template.
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Improving Google Rankings

To enhance the website’s visibility on Google, we implemented advanced SEO strategies to rank higher for target keywords like “online dance classes Galway” and “kids dance classes Galway.” We made the website fully responsive to all mobile devices, which increased conversion rates. By the end of our SEO implementation, Genevieve ranked in the top 3 search results for competitive keywords.

Before SEO

November 2020

Where they ranked before we started

  • kids dance classes Galway 21st
  • dance classes in Galway 36th
  • online dance classes Galway 20th
  • teen dance classes Galway 26th
  • Adult dance classes Galway 28th
  • hip hop dance classes Galway 22nd
  • contemporary dance classes Galway 22nd

After SEO

May 2023

Where they ranked after

  • kids dance classes Galway 1st
  • dance classes in Galway 2nd
  • online dance classes Galway 2nd
  • teen dance classes Galway 2nd
  • Adult dance classes Galway 2nd
  • hip hop dance classes Galway 2nd
  • contemporary dance classes Galway 2nd

Website Success Story

Creating an impactful web design to attract customers

When Genevieve Ryan approached us, her dance school’s website was not offering a streamlined experience. After the website redesign, she now boasts a modern and visually appealing design that properly showcases her dance school’s variety of classes and accolades. Here’s how we did it.
See Case Study

SEO Success Story

Achieved Top Google Rankings in Galway

Genevieve Ryan saw a significant increase in traffic, enquiries, and class sign-ups via their website after implementing our dance school SEO services. In just a few weeks, we took her from invisible online to ranking first for keywords such as ‘contemporary dance classes Galway’, ‘online dance classes Connacht’ and many others. Here’s how we did it.
See Case Study

Higher
conversion rates

Brand
recognition

Increased
inquiries

Ongoing SEO
Improvements

Everlasting results

Genevieve Ryan Dance Academy’s online presence was revitalized, resulting in more new clients booking classes through the new online function. They also saw a noticeable increase in brand recognition and inquiry rates. Our team continues working with Genevieve, developing professional video content and a blog targeting keywords further and using advanced and targeted SEO and marketing strategies to enhance their online presence.

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What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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