Improving User Experience For Better Conversions

Inside Out Nutrition a provider of professional and evidence-based nutrition support aimed to enhance their user experience for clients. With virtual and face-to-face clinics in Stillorgan, Co. Dublin, their mission was to deliver sustainable changes through accessible nutrition guidance. To do so, they needed a website that would reflect their values while being easily accessible, allowing users to easily book their nutrition consultations.

Transforming the cluttered website

Through our suggestions and improvements, we successfully redesigned the home page and core pages of Inside Out Nutrition’s website. The transformation resulted in a visually appealing website and a higher conversion rate. See the before-after comparison below:

The challenges

Inside Out Nutrition faced multiple challenges with their outdated website. It was cluttered, lacked organization, and didn’t rank well on Google. Their previous agency offered no guidance, resulting in a confusing booking system and low visibility. Additionally, the website wasn’t optimized for mobile, hindering the user experience.

Our approach

TOV

Secured a government grant to cover 50% of the website design costs for small businesses in Ireland.

Website

Revamped the website with a focus on SEO to increase visibility and reach on Google.

Booking

Integrated a booking system for easy appointment scheduling.

Mobile

Optimised the website for mobile devices to provide a seamless user experience across all screen sizes.

GMB

Created their Google My Business Profile strategically, adding high-quality imagery and SEO descriptions.

SEO

Optimized the website’s front and back end with niche keywords and continued adding relevant SEO content to boost rankings.

Incorporating interactive elements

We improved the booking system, allowing clients to easily schedule and pay for consultations. Mobile optimization ensured a seamless experience across devices. We also edited prerecorded video sessions and restructured page layouts for enhanced engagement.

February 2022

Ranking past #100 for “Dietitian Dublin”

June 2023

Ranking #7th on Google for “Dietitian Dublin”

Adding Relevant SEO Content

By incorporating content targeting niche keywords such as “portion control plate Dublin,” “buy portion control products Dublin,” “dietician Dublin,” “nutritionist Dublin,” “dietician Ireland,” and more, we significantly increased Inside Out Nutrition’s search rankings. This improvement allowed people to find their services more easily and effectively.

SEO Success Story

Curious about the SEO behind Gillian's Website Transformation?

Discover the impressive digital transformation of Inside Out Nutrition and witness the real impact of our enhanced SEO strategies. Gain insights into how we significantly improved their online presence and boosted their rankings on Google Search.

200+

200+ Websites bringing in more new customers

180+

180+ Clients witnessing an increase in ROI

Schedule a Consultation

Inside Out Nutrition’s revamped website now offers a streamlined and enjoyable user experience, while their increased visibility and authority in the industry have been bolstered by relevant SEO content. Book a free consultation today to discover how we can optimize your wellness business and provide similar success for your brand.

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