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Website Success Story

Moyo Hair & Beauty

Creating a fresh website design for an eco-friendly hair salon

Moyo Hair & Beauty is an eco-friendly hair salon based in Dublin that wanted to revamp its website to attract new clients. As one of our longest-standing clients, we got to work on a fresh website design for small businesses that would showcase their high-quality services and products while delivering a luxury user experience.

How it Started

Back in 2019, our marketing director, Rory, was walking around Dublin, knocking on doors, when he came across Moyo Hair & Beauty. He knocked on the door and asked to speak to the owner, Kevin. Kevin was concerned and asked if he was in trouble, but Rory reassured him that he was there to help. Kevin had just stopped working with an external social media team, and his online presence was suffering. He knew he wasn’t ranking high on Google and wasn’t getting enough new customers. All he had was word-of-mouth. So, Rory suggested starting fresh with a complete website overhaul, SEO optimisation, and social media management.

Transforming a cluttered website

Kevin wanted a website representing their business and mission of being sustainable yet luxurious. He also wanted to revamp their online presence and generate more new customers through online channels. However, his old website was outdated and not optimised for SEO. It was also not mobile-friendly, which was a major issue. After working with our team, Moyo Hair & Beauty now has a website that reflects their luxurious brand and is optimised for search engines.
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Applying for TOV

To start, we assisted them in creating an application for a government grant called the Trading Online Voucher (TOV), which covers 50% of marketing expenses for small businesses in Ireland. Once their application was approved, we began the redesign process.

Get 50% off on your marketing costs with TOV

The Trading Online Voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping.
Learn more about TOV

Redesigning from start to finish

We got to work redesigning and creating an aesthetically pleasing, easy-to-navigate website that showcased Moyo’s best work and selection of Aveda products. We optimised their new mobile site so that it would work flawlessly across all devices and built it with the best SEO practices in mind so it would be found by all the ideal customers searching for a sustainable salon like Moyo’s on Google.

Website Design Timeline

TOV

Secured a government grant to cover 50% of the website design costs for small businesses in Ireland.

Booking

Integrated a booking system and an online store for easy appointment scheduling and product purchasing.

Mobile

Optimised the website for mobile devices to provide a seamless user experience across all screen sizes.

SEO

Designed the website with a strong focus on SEO to increase its visibility and reach on Google.

GMB

Created their Google My Business Profile strategically, adding high-quality imagery and SEO descriptions.

Reviews

Implemented a review generation strategy that resulted in one of the highest reviews counts for salons in Ireland.

What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Schedule a Free Consultation

Just like we did for Moyo Hair & Beauty, we’ll work with you every step to create a website optimised for SEO, mobile-friendly, and integrated with features like an online store and booking system. Contact us today, and let’s discuss your website needs.

Schedule a Free Consultation

Just like we did for Moyo Hair & Beauty, we’ll work with you every step to create a website optimised for SEO, mobile-friendly, and integrated with features like an online store and booking system. Contact us today, and let’s discuss your website needs.
Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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