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Success Story Overview

Top Style

Becoming a top provider of salon equipment in Ireland

At The Roadmap, we love a challenge. So, when Top Style approached us to help them become the go-to provider of quality salon equipment in Ireland, we pulled out all the marketing stops. Our strategy encompassed a comprehensive website overhaul, a robust SEO campaign, and a tailored social media plan.

Redesigning the website

First things first, we designed and developed a brand new online store equipped with a consultation forum, brochure tool, and more. The moment we launched the new website, with expert design and a wide range of quality products on offer, Top Style experienced a significant increase in sales.
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Website Transformation Timeline

Website Success Story

Witness the transformation of Top Style’s website

Learn how our website redesign and optimization strategies enhanced user experience and drove tangible results, boosting Top Style’s Google rankings in just 3 months.
See Case Study

Optimising for SEO

Our team delved into extensive research on Top Style’s target demographic and the keywords that resonated with their audience and products. We strategically incorporated these keywords throughout their website and crafted engaging blog content to further enhance their online visibility. Additionally, we leveraged our basic SEO strategy, registering Top Style on reputable sites across the web, reinforcing their SEO prowess.

Before SEO

May 2021

Where they ranked before we started

  • Exclusive Hair Salon
    Equipment Ireland     Past 50th
  • Where to buy Salon
    Equipment in Ireland     Past 50th
  • Nail Salon Furniture in Ireland Past 50th
  • Salon Equipment in Ireland Past 50th
  • Hair Salon Furniture Ireland Past 50th

After SEO

June 2023

Where they ranked after

  • Exclusive Hair Salon
    Equipment Ireland     3rd
  • Where to buy Salon
    Equipment in Ireland     4th
  • Nail Salon Furniture in Ireland 4th
  • Salon Equipment in Ireland 4th
  • Hair Salon Furniture Ireland 6th

Our SEO Essentials

Keyword Research

We conducted strategic keyword research to identify the most relevant and high-impact keywords for the business.

Front & Backend SEO

We did frontend and backend optimisation of the website using the identified keywords to improve search engine visibility.

Website Boost

We redesigned and then registered the website on notable directories and industry-specific platforms to increase visibility and attract targeted traffic.

GMB Profile

We created their Google My Business profile with high-quality images and SEO-optimised descriptions to enhance local search presence.

SEO Optimization

We developed an SEO content and blogging strategy, incorporating the identified keywords to create engaging and optimised content.

Link Building

We created a link-building strategy to establish high-quality backlinks from reputable websites, improving the website’s authority and search rankings.

Ongoing SEO

We continue with content production to maintain a consistent flow of fresh and relevant content, appealing to both users and search engines.

SEO Success Story

Uncover the strategies behind remarkable rankings

Discover how we brought Top Style from the online shadows to the top spots on Google in just 3 months after implementing our seo strategies.
See Case Study

Crafting a social media strategy

To elevate Top Style’s brand identity and reach a wider audience, we took a deep dive into their existing social media presence. Our design team worked closely with Top Style, ensuring that their brand was showcased at the highest level while highlighting their key products. Together, we developed a comprehensive posting strategy that included strategic use of hashtags and optimal posting times.

What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Book A Free Consultation

Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.

Book A Free Consultation

Interested in revamping your digital presence like Top Style did? Get in touch by filling out the form below and book your consultation today so that we can do the same for you.
Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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