Discover how Top Style, a salon furniture and equipment supplier catering to the entire country of Ireland, achieved remarkable success with our tailored SEO strategy.
How we took Top Style from Invisible to Google’s top rankings
Our journey with Top Style involved implementing a holistic SEO approach.We optimised their website for e-commerce SEO, ensuring it appealed to their target audience and met Google’s ranking criteria. By continuously fine-tuning and expanding our SEO strategies, we successfully transformed Top Style’s online visibility and secured their position as the number one choice for salon furniture in Dublin.
Keyword Research
Identified valuable keywords for their e-commerce store
Website Optimization
Optimized the speed and user experience of their website.
Link Building
Registered the site on high-authority platforms to gain Google’s trust
UX & Speed
Conducted technical optimisation, including improving site speed and mobile-friendliness, for enhanced user experience and search engine crawling
Tags
Implemented on-site SEO optimisation by optimising meta tags, header tags, and content for improved visibility and ranking on search engines
Optimising Google My Business Profile
We optimised Top Style’s Google My Business profile with high-quality images, SEO-friendly descriptions, and customer reviews. As a result, their click-through rate increased tenfold, further strengthening their online presence and attracting more potential customers.
Where they ranked before & after we worked on SEO
In just three months, they went from being virtually invisible online to ranking second on Google search results for crucial keywords such as ‘salon equipment in Dublin’ and ‘salon fittings in Dublin.’ We took them to the top spot for ‘salon fittings in Leinster’ and ‘salon equipment in Leinster.’
Before SEO
May 2021
Where they ranked before we started
Exclusive Hair Salon Equipment Ireland Past 50th
Where to buy Salon Equipment in Ireland Past 50th
Nail Salon Furniture in Ireland Past 50th
Salon Equipment in Ireland Past 50th
Hair Salon Furniture Ireland Past 50th
After SEO
June 2023
Where they ranked after
Exclusive Hair Salon Equipment Ireland 3rd
Where to buy Salon Equipment in Ireland 4th
Nail Salon Furniture in Ireland 4th
Salon Equipment in Ireland 4th
Hair Salon Furniture Ireland 6th
Reducing the costs of marketing using the Trading Online Voucher
As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.
Reducing the costs of marketing using the Trading Online Voucher
As part of our commitment to supporting our clients, we assisted Top Style in securing a €2,500 grant from the Irish government through the Trading Online Voucher program. This grant covered half of their costs, enabling them to invest more in their SEO journey.
“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”
Thomas & Stefan, Mannion Solicitors
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts: Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”
Angelika Heron, Relaxing Therapies
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”
