Brannigans & Dublin Crystal
SEO Keyword Rankings Transformation
This case study highlights the impressive SEO transformations of two remarkable businesses in Dublin City, Brannigans, a traditional family-run gastro pub & bar, and Dublin Crystal, a crystal shop offering high-quality crystals and glass engraving services.

SEO Results for Brannigans
Brannigans, located in Dublin City Centre, faced challenges being found online despite previous marketing efforts. After implementing our SEO strategies, their keyword rankings witnessed remarkable improvements. Keywords like “Pub in Dublin City centre,” “Pub with food in Dublin City centre,” and “Best Guinness in Dublin City centre” surged from past 50th positions to secure 2nd and 3rd rankings. With enhanced online visibility, their reservations skyrocketed.
Before SEO
February 2021
- Pub in Dublin City centre Past 50th
- Pub with food in Dublin
City centre Past 50th - Best Guinness in Dublin
City centre Past 50th - Pub for gaa in Dublin City centre Past 50th
- Gastro bar in Dublin City centre Past 50th
After SEO
May 2023
- Pub in Dublin City centre 2nd
- Pub with food in Dublin
City centre 2nd - Best Guinness in Dublin
City centre 3rd - Pub for gaa in Dublin City centre 5th
- Gastro bar in Dublin City centre 11th
After SEO
May 2023
- Pub in Dublin City centre 2nd
- Pub with food in Dublin
City centre 2nd - Best Guinness in Dublin
City centre 3rd - Pub for gaa in Dublin City centre 5th
- Gastro bar in Dublin City centre 11th
Before SEO
February 2021
- Pub in Dublin City centre Past 50th
- Pub with food in Dublin
City centre Past 50th - Best Guinness in Dublin
City centre Past 50th - Pub for gaa in Dublin City centre Past 50th
- Gastro bar in Dublin City centre Past 50th
SEO Results for Dublin Crystal
Dublin Crystal, a crystal shop offering a diverse range of high-quality crystals and specialized glass engraving and repair services, also achieved significant SEO rankings. Keywords such as “trophy Shop Dublin,” “trophy engraving Dublin,” and “glass collection Dublin” moved from 9th, 6th, and past 50th positions, respectively, to secure 4th and 8th rankings. This boosted their online presence, attracting more customers for their services.
Before SEO
January 2023
- trophy Shop Dublin 9th
- trophy engraving Dublin 6th
- Crystal Shop Dublin city center 11th
- trophy engraving Dublin 13th
- glass collection Dublin Past 50th
After SEO
May 2023
- trophy Shop Dublin 4th
- trophy engraving Dublin 4th
- Crystal Shop Dublin city center 7th
- trophy engraving Dublin 10th
- glass collection Dublin 8th
After SEO
May 2023
- trophy Shop Dublin 4th
- trophy engraving Dublin 4th
- Crystal Shop Dublin city center 7th
- trophy engraving Dublin 10th
- glass collection Dublin 8th
Before SEO
January 2023
- trophy Shop Dublin 9th
- trophy engraving Dublin 6th
- Crystal Shop Dublin city center 11th
- trophy engraving Dublin 13th
- glass collection Dublin Past 50th

What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."

"They are so professional and organised. Even better, they have made it very stress free and simple for me."

"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."

"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."

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What Our Clients Say
"The Roadmap created our first practice website and the whole process was flawless from creativity to guidance. Our journey has been insightful and stress-free."

"They are so professional and organised. Even better, they have made it very stress free and simple for me."

"I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am looking forward to our continued partnership."

"I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously)."

Previous
Next
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