Marketing & Sales Alignment

Bridging the gap & boosting performance

Our Alignment stage is designed to align your sales and marketing teams towards a common goal of driving consistent growth.


The first step in achieving sales and marketing alignment is to establish an open line of communication between the teams. We recommend holding a kick-off meeting to explore and understand what each team needs from the other, as well as to gain a comprehensive understanding of the sales cycle and the ideal customer profile.


Misaligned marketing and sales teams often occur due to separate goals and success metrics. To avoid this, it’s essential to establish a shared set of goals and universal definitions. This way, both teams can work towards the same objectives and ensure they’re targeting the right buyers.


A service level agreement (SLA) is a formal contract between marketing and sales that outlines what each department is responsible for and how each task will be executed. By creating an SLA, we can establish clear expectations for each team and the metrics we’ll use to measure success.


Marketing goals can include leads generated, qualified leads generated, opportunities created, and revenue produced. Sales goals can include follow-up time, frequency, and the percentage of leads that the sales team is expected to follow up with. We emphasize checks and balances as well as give and take, ensuring that everyone is held accountable for doing their part.

How Can The Roadmap Help You Align Sales & Marketing?

We help your sales team by consulting, evaluating, and removing lead channels with low conversion rates, re-engaging and reactivating cold leads, and investing in technology that supports alignment. We bridge the gap by working with technologies that integrate to eliminate silos, facilitate better communication, and give each team more insight into the other’s daily activities. By working with us, your sales team can achieve marketing and sales alignment and drive consistent growth.


We ensure a seamless customer journey from initial awareness to final conversion, maximizing the impact of marketing efforts and optimizing the sales process.


By sharing data, insights, and strategies, both teams can work in harmony, avoiding duplication of tasks and focusing on activities that generate the highest return on investment.

Customer-Centric Approach

When marketing and sales are aligned, they can better understand customer needs, preferences, and pain points, allowing for a more targeted and personalized messaging.

Revenue Growth

When both teams are aligned and working towards the same objectives, they can collectively drive more qualified leads, nurture prospects effectively, and close deals faster.

Companies with strong marketing and sales alignment achieve an average of 20% annual growth in revenue.

By aligning these two crucial functions, businesses can enhance their overall performance, drive revenue growth, and gain a competitive edge in the market.

Try our report

Human-made & completely free.

Our team will prepare a detailed report tailored to your business and educate you on what stage of the roadmap you’re at. We’ll analyze your current digital marketing efforts, dive into the technicalities, and run a thorough audit to identify areas of improvement.

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