GMB Success Story

Moyo Hair & Beauty

Increasing customer reach with Google My Business

After working with us, Moyo Hair & Beauty was able to connect with their customers, post business updates, list products or services, and more. Optimizing their GMB page took time and effort, but it was worth the investment because it ensured that their business appeared when people searched for products or services like theirs in their local area. By improving their local SEO, Moyo was able to increase their visibility to potential customers in their area. Here’s how did it.

Google My Business optimization

To optimize Moyo’s online presence, we strategically created their Google My Business Profile, adding high-quality imagery and SEO descriptions. We also verified their business and ensured their profile was completely filled out with accurate and consistent NAP (Name, Address, and Phone) information. We picked the most relevant categories and included professional pictures to make their profile visually appealing.

The Role of Google My Business Profile for Moyo Hair & Beauty

To optimise Moyo Hair & Beauty’s online presence, we strategically created their Google My Business Profile, adding high-quality imagery and SEO descriptions. We also verified their business and ensured their profile was completely filled out with accurate and consistent NAP (Name, Address, and Phone) information. We picked the most relevant categories and included professional pictures to make their profile visually appealing.

Professional photography & videography

To ensure Moyo’s Google My Business Profile and social media pages looked their best, we hired professional photographers and videographers to capture high-quality images and videos of their salon. The team took shots of the salon’s interior, exterior, and staff members, as well as the products and services offered. We made sure that the images showcased the salon’s eco-friendly vibe and emphasized the luxurious and relaxing experience customers could expect.

Digital PR Success Story

Steps to a digital PR strategy

The imagery used to create Moyo’s Google My Business Profile was also featured on their social media pages to help promote the salon’s services. Click below to see in detail how we helped Moyo with our comprehensive digital PR and social media services.

Review generation

People trust people, so one of our key strategies was to generate more reviews, which is crucial for local SEO and building trust. As part of this approach, we implemented automatic email reminders that were sent to customers after their visit, asking them to leave a quick review of their experience. This strategy aimed to generate as many reviews as possible, helping to improve Moyo Hair & Beauty’s local SEO and attract new clients.

Overcommunication

Aiming to build a strong rapport with their team, we established a WhatsApp group chat and assigned a dedicated team member, Christina, to ensure everyone was on the same page. She kept them in the loop, brainstorming ideas, providing feedback, and discussing strategies. This collaboration paid off when Moyo Hair & Beauty won multiple awards, thanks in part to the positive reviews, videos, and social media content we helped create.

Book Your Free Consultation

Schedule your free consultation with us today – we can help you create or optimize your Google My Business profile, just like we did for Moyo Hair & Beauty, to improve your local SEO and attract more customers.

Book Your Free Consultation

Schedule your free consultation with us today – we can help you create or optimize your Google My Business profile, just like we did for Moyo Hair & Beauty, to improve your local SEO and attract more customers.
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