Case Study
Moyo SEO Case Study
At The Roadmap, we know that a shiny new website is nothing (and nowhere to be found) without SEO. That’s why we made sure to optimise every page of Moyo’s new website for SEO, on-page (the part people can see) and off-page (the part people can’t see). Through implementing our tailored SEO for hair salons, we were able to get Moyo soaring to the top spot for important keywords such as ‘Aveda products in Ireland’, ‘sustainable salon in Dublin’ and ‘eco-friendly salon in Dublin’, leading to an impressive increase in enquiries, bookings and product sales via their website.
The Proof
The proof is in the stats! Within the first four to seven months of implementing our SEO for hair salons, Moyo jumped from below 30th to the top three search results for keywords such as ‘hair salon in Dublin’, ‘hairdresser in Dublin’ and ‘hair salon in Ireland’. This resulted in more than a 20% increase in new customers discovering their website which of course led to a big increase in product sales and salon bookings, so much so that after ten months of working with us on their SEO they were bringing in as much business as they could manage.
What we did
- We secured the second TOV (Trading Online Voucher) from the Local Enterprise Office, available for small businesses in Ireland, to cover 50% of Moyo’s marketing costs.
- Unified all Moyo’s online profiles by optimising their Google Business profile with up to date information, text, customer reviews and quality images.
- Optimised every page of Moyo’s website on the frontend and backend.
- Followed up with ongoing SEO work, our writers creating monthly, SEO friendly blog posts and FAQs to improve and sustain Moyo’s Google rankings.
SEO Timeline
After conducting in depth research and learning what keywords Moyo needed to be found for, we got to work on their SEO strategy to get them up the Google rankings. We began by optimising the whole website with those keywords. We also wrote useful blog articles filled with strong search terms about what Moyo offers, and we developed an external link building strategy.
Week 1
We started by creating a tailored SEO strategy for Moyo, running extensive research into the best keywords to implement to get them ranking in the top three search results.
Week 2-3
We began work on our Stage One, SEO for hair salons, adding Moyo’s keywords into the front and back end of their website, ensuring it could be properly read by Google. Our ‘Basic SEO’ strategy earned them an extra rankings boost.
Week 10-12
Moyo shot up the rankings for their targeted keywords, moving into the top 3-5 search results for ‘sustainable salon in Dublin’, ‘eco friendly hair salon in Dublin’, ‘hair salon in Dublin’ and ‘hair salon in Ireland’.
The Results
Today, Moyo ranks first for important keywords such as ‘sustainable salon in Dublin’, resulting in a huge increase in new customers finding their website and making bookings.
The next steps
After the success of our SEO work, Moyo decided to start working with us on their social media as well. We’ve been working on Moyo’s social media content since 2020, creating content that fits their brand image and delivers important info and promotions to their followers. Over time, we’ve created a sense of community and trust amongst Moyo’s followers, turning new customers into loyal, returning ones.
The Next Steps
Check out Moyo’s Instagram and their Social Media Case Study to find out more about what we did for their social profiles.
Google Maps Results
By optimising Moyo’s Google Business & Google Maps accounts, we were able to tie up all the loose ends and create a seamless online presence across all platforms. To achieve this, we updated all available information about their salon, wrote text using positive, SEO friendly language to entice new customers, generated more customer reviews and uploaded plenty of high quality images of Moyo’s salon and team, giving potential customers a well-rounded picture of what to expect when heading to their salon. All of this information creates trust with the customer, making them much more likely to choose Moyo over their competition and go ahead and make booking.
Before SEO
February 2020
Where they ranked before we started
- 37th Botanical hair treatments in Dublin
- 42nd Sustainable salon in Ireland
- 44th Botanical hair treatments in Ireland
- 49th Eco-friendly hair products in Dublin
- NR Sustainable salon in Dublin
- NR Eco-friendly hair care products in Dublin
- NR Organic hair products Dublin
- NR Haircut and colour in Ireland
- NR Hair colorist in Ireland
After SEO
May 2023
Where they ranked after
- 2nd Botanical hair treatments in Dublin
- 3rd Sustainable salon in Dublin
- 4th Botanical hair treatments in Ireland
- 8th Haircut and colour in Ireland
- 9th Hair colorist in Ireland
- 10th Sustainable salon in Ireland
- 12th Eco-friendly hair products in Dublin
- 15th Eco-friendly hair care products in Dublin
- 36th Organic hair products Dublin
Google analytics before vs after
In the last three months, 58,756 people have found Moyo on Google due to them ranking highly for keywords such as ‘aveda products in Ireland’, ‘hair salon Dublin’ and ‘eco friendly salon in Dublin’. Now that’s SEO success!
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Direct
People who found their business profile using their name or address
Branded
People who searched for a brand related to their business
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Direct
People who found their business profile using their name or address
Branded
People who searched for a brand related to their business
Book Your Free Consultation Today
To better understand our approach, we have created a visual timeline that illustrates the critical milestones of our process & collaboration with Discovery Playtime.
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