DTD John’s Tours

Case Study How DTD Transformed John Tours Digitally When John Tours approached us, they were already in the process of securing the Digital That Delivers grant through consultations with DTD. Having been in collaboration with John for several months in the past, he chose to utilise the grant with us. Our involvement went beyond mere paperwork and organisation, as we actively contributed to the implementation of various services outlined by the grant, ensuring that the funding was effectively utilised. As a distinguished member of The Approved Tour Guides of Ireland (ATGI), John Tours wanted to enhance its digital presence, seeking broader outreach and improved operational efficiency. DTD Services We Implemented And The Results? fully booked for summer 2024 Our efforts have significantly benefited John Tours, improving their online booking system, website, and visibility. With more clients and higher conversions, they’re already booked up for the summer of 2024. This achievement is particularly noteworthy for a tour provider primarily serving clients from the US, as booking requests typically come in at least 5-6 months in advance due to the planning involved. We’re delighted to have played a part in their success, and John Tours continues to grow! A Steadily Improving Online Presence John has a full-service marketing agency by his side that understands his goals, working with him to achieve them. We’re always making improvements and sending him regular reports on how he’s doing in search engines and our team keeps tweaking and optimising his website and mobile interface to make sure it’s the best it can be. These continuous efforts made by John and our team result in improvements across all important aspects of his online presence. Reasons Why John’s Tours was Chosen for The DTD John Tours secured the Digital That Delivers (DTD) grant through a thorough process. As mentioned above, our collaboration started months earlier, and John, with our guidance, actively participated in each step of the DTD program. All our work, ongoing and past, underwent careful review and approval by DTD. The smooth interaction with DTD was supported by their detailed project descriptions and constructive feedback on our efforts. Membership in The Approved Tour Guides of Ireland (ATGI) Unique tours covering attraction visits, history, and ancestry experiences Engaging activities that set them apart Certified Tour Guides with university education in history Specialization in genealogy, horticulture, and tourist management Alignment with Fáilte Ireland’s National Online Distribution Strategy (NODS) categories Website Development and Optimization UX and proper development go hand in hand. We organised the tours on the website for easy navigation, allowing visitors to find, read highlights, watch videos and reviews, and seamlessly book. Sections such as Ancestry Tours, Day Tours from Dublin, Dublin City Tours, Garden Tours, and Multi-Day Tours were strategically presented to highlight the unique offerings and USPs (Unique Selling Points). Improved User Experience: User-friendly design encourages longer visits and better understanding of offerings. Higher Conversion Rates: Visitors are more likely to become customers with an easy-to-use website. Ongoing Maintenance: We offer maintenance services to keep John’s website running smoothly. Regular Updates: Our team provides regular updates and security measures for optimal performance. Peace of Mind: With us handling technical aspects, John can focus on his core business, knowing his website is secure and up-to-date. Connected Online Booking System Our team took charge of designing, activating, enhancing, upgrading, and configuring a connected online booking system, integrating Peek Grow – one of the tourism industry’s leading operating systems. This integration doesn’t just streamline the reservation process; it’s a game-changer for John Tours. Sales Boost: Peek Grow's automation increases sales by 30%, saving time and costs. Enhanced Features: Top-notch online booking, upsells, and recovery of lost sales drive revenue. Centralised Management: Operators access a centralised system for ticket sales, with resource assignments and QR tickets. Mobile Efficiency: Peek Grow's mobile system offers automated reminders and review requests, enhancing satisfaction. Unified Workflow: Seamless integration with other systems simplifies bookings and boosts operational efficiency. Once-off SEO Implementation To boost online visibility and elevate search engine rankings, we executed a targeted SEO implementation for John Tours. This involved keyword research, on-page optimisation, and strategic linking. The outcome was an enhanced search engine positioning, ensuring John Tours stands out among competitors. As part of our foundation stage, we focused on increasing the website’s visibility and improving its ranking on search engines. This was achieved through optimising both the front and back end, incorporating researched keywords and strategic linking. Long-Term Results: Front and back-end optimisation generate consistent results for years. User-Friendly Design: Frontend optimisation ensures visual appeal, navigation ease, and search engine optimisation. Technical Enhancements: Backend tasks optimise speed, fix broken links, and improve site structure and meta tags. Quick Wins: Our focus is on delivering fast results, demonstrated through biweekly reports showing Google ranking improvements. Demonstrated Progress: Biweekly reports showcase improvements in Google rankings for key keywords, highlighting the effectiveness of our approach. Keyword Research & Copywriting In our ongoing keyword research and content strategy for John Tours, we specifically targeted industry-relevant keywords to maximise their online visibility and reach. We identified and incorporated key phrases such as “guided Irish tours,” “historical attractions in Ireland,” and “unique travel experiences Dublin” into their content. This strategic integration aimed to align John Tours with the specific queries and interests of their target audience, making their services more discoverable in online searches. By tailoring the content strategy to address these specific keywords, we not only improved their search engine rankings but also ensured that the content resonates with potential customers seeking distinctive and memorable travel experiences in Ireland. Ongoing SEO Strategy Continuing our collaboration, we regularly fine-tune the content on John Tours’ website to stay up-to-date and effective. This involves adjusting the existing material to match the latest trends and what search engines like. We also make sure to publish interesting blogs that focus on topics like Irish history, cultural attractions, and travel tips, keeping John Tours’ audience engaged. Our strategy goes beyond just words – we encourage happy customers to leave positive

Inside Out Nutrition UX

User Experience Success Story Inside Out Nutrition Improving User Experience For Better Conversions Inside Out Nutrition a provider of professional and evidence-based nutrition support aimed to enhance their user experience for clients. With virtual and face-to-face clinics in Stillorgan, Co. Dublin, their mission was to deliver sustainable changes through accessible nutrition guidance. To do so, they needed a website that would reflect their values while being easily accessible, allowing users to easily book their nutrition consultations. Transforming the cluttered website Through our suggestions and improvements, we successfully redesigned the home page and core pages of Inside Out Nutrition’s website. The transformation resulted in a visually appealing website and a higher conversion rate. See the before-after comparison below: Use the scroll bar to see the full page The challenges Inside Out Nutrition faced multiple challenges with their outdated website. It was cluttered, lacked organization, and didn’t rank well on Google. Their previous agency offered no guidance, resulting in a confusing booking system and low visibility. Additionally, the website wasn’t optimized for mobile, hindering the user experience. Our approach TOV Secured a government grant to cover 50% of the website design costs for small businesses in Ireland. Website Revamped the website with a focus on SEO to increase visibility and reach on Google. Booking Integrated a booking system for easy appointment scheduling. Mobile Optimised the website for mobile devices to provide a seamless user experience across all screen sizes. GMB Created their Google My Business Profile strategically, adding high-quality imagery and SEO descriptions. SEO Optimized the website’s front and back end with niche keywords and continued adding relevant SEO content to boost rankings. Incorporating interactive elements We improved the booking system, allowing clients to easily schedule and pay for consultations. Mobile optimization ensured a seamless experience across devices. We also edited prerecorded video sessions and restructured page layouts for enhanced engagement. February 2022 Ranking past #100 for “Dietitian Dublin” June 2023 Ranking #7th on Google for “Dietitian Dublin” Adding Relevant SEO Content By incorporating content targeting niche keywords such as “portion control plate Dublin,” “buy portion control products Dublin,” “dietician Dublin,” “nutritionist Dublin,” “dietician Ireland,” and more, we significantly increased Inside Out Nutrition’s search rankings. This improvement allowed people to find their services more easily and effectively. SEO Success Story Curious about the SEO behind Gillian’s Website Transformation? Discover the impressive digital transformation of Inside Out Nutrition and witness the real impact of our enhanced SEO strategies. Gain insights into how we significantly improved their online presence and boosted their rankings on Google Search. 200+ 200+ Websites bringing in more new customers 180+ 180+ Clients witnessing an increase in ROI See Case Study Schedule a Consultation Inside Out Nutrition’s revamped website now offers a streamlined and enjoyable user experience, while their increased visibility and authority in the industry have been bolstered by relevant SEO content. Book a free consultation today to discover how we can optimize your wellness business and provide similar success for your brand. Schedule a Consultation Inside Out Nutrition’s revamped website now offers a streamlined and enjoyable user experience, while their increased visibility and authority in the industry have been bolstered by relevant SEO content. Book a free consultation today to discover how we can optimize your wellness business and provide similar success for your brand. What Our Customers Say