ROI: Retargeted Ads
What is Retargeting & How Does it Work?
Retargeted ads are a specific type of advertising targeted towards people who have already interacted with your brand, such as visitors to your website or those on your mailing list. This is in contrast to other types of ads that are typically shown to a broader audience that may or may not be interested in your content. While targeted ads aim to reach new audiences, retargeting ads focus on engaging with warmer audiences who have already shown some level of interest in your brand.
For instance, if a user has recently visited your website and entered their email but did not make a purchase, a retargeting email ad can remind them of their visit and any specific items they viewed. The goal is to encourage these “warm audiences” to take the next step and convert. Plus, these ads effectively stay top-of-mind with potential customers and encourage them to engage with your brand further.
How can the Retargeted Ads boost your business’ ROI?
Retargeted ads can help boost your business’ ROI by targeting users who have already expressed interest in your brand, allowing you to engage with customers who are closer to making a purchase. By delivering the right offer at the right time through retargeting campaigns, you can increase the likelihood of conversion and ultimately drive revenue. This is particularly effective during the conversion stage, where the content of your messages can shift to a more conversion-focused strategy. In essence, retargeting ads allow you to show your ads to the right audience at the right time and place and with the right message to maximise conversions and increase ROI.
What are the Types of Retargeting Strategies?
Retargeting strategies can be categorised into three types: content ads, lead generation ads, and direct sale ads. Content ads direct viewers to a helpful article, lead generation ads offer free downloads or subscriptions, while direct sale ads retarget users to purchase a product by bringing them back to the product purchase page. To effectively use direct sale ads, it’s best to target users with whom you already have a strong relationship, such as those on your mailing lists.
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