Irish Dance Experience Success Story

Irish Dance Experience Success Story Dance Studio Marketing Strategies That Boost Bookings Siobhán, the passionate owner of Irish Dance Experience, had an outdated website and a weak digital presence, which made it difficult for her to be found online – in October 2022, she approached us for help to improve her online visibility and attract more customers. Our team of experts designed and implemented a comprehensive marketing roadmap, which helped her expand her reach, boost her bookings, and gain consistently more paying customers. The Problem Siobhán’s Struggles in the Competitive Dance Market Siobhán founded her dance school with a vision to make Irish dancing accessible to everyone. However, she faced significant challenges – her website lacked proper UX design, customer reviews, and an optimized booking system. The descriptions of her classes were unclear, and she had never done SEO or used any keywords to improve her online presence and attract more customers. Despite her passion, Siobhán struggled to reach her target audience and needed our help to expand her reach and attract more customers. Our Services Optimizing SEO for Dance Schools As part of our marketing roadmap, we provided Siobhán with a range of services to help her expand her reach and attract more customers. In the first stage, we designed and developed a new website for the Irish Dance Experience with improved UX design and clear descriptions of her classes. We also laid the foundations for SEO and link building to improve her online presence and attract more organic traffic to her website. Additionally, we optimized her Google My Business profile to enhance her visibility locally – in the area of Galway and help potential customers find her business on Google Maps more easily. New Website We built a fresh, easy-to-use website to make it simple for visitors to find information about Irish Dance Experience. SEO Foundations We improved the website’s visibility on search engines like Google by using specific keywords and optimizing its structure. Link Building We connected Irish Dance Experience with other reputable websites to increase its credibility and boost its ranking on search engines. Optimized GMB Profile We made sure Irish Dance Experience’s Google My Business profile was fully optimized, so people could easily find them when searching online. Irish Dance Experience Website After Use the scroll bar to see the full page How Siobhán’s Business Climbed the Ranks With our marketing strategies, we managed to help Siobhán improve her website’s keyword rankings, making it easier for potential customers to find her business when searching for specific dance classes in Galway. Her rankings improved significantly, moving up to the 1st position for several keywords, including “Irish Dancing Classes Galway” and “Ceili Dances Galway.” Improving these keyword rankings helped her attract more customers and generate more revenue. The Results Our marketing roadmap delivered exceptional results for Siobhán and Irish Dance Experience. We helped her improve her website’s keyword rankings, resulting in a 90% increase in organic traffic and additionally, we increased the average time spent on her website from 41 seconds to 50 seconds. Our efforts also attracted more users to her website, with the total number of users increasing from 238 to 412, and the number of new users increasing from 201 to 362. Start Your Success Story Today Our marketing strategy delivered great results for Siobhán, and we can do the same for your business. Get a free marketing report by filling out the form on our website. We’ll audit your website and give you a report with the steps needed to boost your marketing strategy and improve your online presence.

DTD John’s Tours

Case Study How DTD Transformed John Tours Digitally When John Tours approached us, they were already in the process of securing the Digital That Delivers grant through consultations with DTD. Having been in collaboration with John for several months in the past, he chose to utilise the grant with us. Our involvement went beyond mere paperwork and organisation, as we actively contributed to the implementation of various services outlined by the grant, ensuring that the funding was effectively utilised. As a distinguished member of The Approved Tour Guides of Ireland (ATGI), John Tours wanted to enhance its digital presence, seeking broader outreach and improved operational efficiency. DTD Services We Implemented And The Results? fully booked for summer 2024 Our efforts have significantly benefited John Tours, improving their online booking system, website, and visibility. With more clients and higher conversions, they’re already booked up for the summer of 2024. This achievement is particularly noteworthy for a tour provider primarily serving clients from the US, as booking requests typically come in at least 5-6 months in advance due to the planning involved. We’re delighted to have played a part in their success, and John Tours continues to grow! A Steadily Improving Online Presence John has a full-service marketing agency by his side that understands his goals, working with him to achieve them. We’re always making improvements and sending him regular reports on how he’s doing in search engines and our team keeps tweaking and optimising his website and mobile interface to make sure it’s the best it can be. These continuous efforts made by John and our team result in improvements across all important aspects of his online presence. Reasons Why John’s Tours was Chosen for The DTD John Tours secured the Digital That Delivers (DTD) grant through a thorough process. As mentioned above, our collaboration started months earlier, and John, with our guidance, actively participated in each step of the DTD program. All our work, ongoing and past, underwent careful review and approval by DTD. The smooth interaction with DTD was supported by their detailed project descriptions and constructive feedback on our efforts. Membership in The Approved Tour Guides of Ireland (ATGI) Unique tours covering attraction visits, history, and ancestry experiences Engaging activities that set them apart Certified Tour Guides with university education in history Specialization in genealogy, horticulture, and tourist management Alignment with Fáilte Ireland’s National Online Distribution Strategy (NODS) categories Website Development and Optimization UX and proper development go hand in hand. We organised the tours on the website for easy navigation, allowing visitors to find, read highlights, watch videos and reviews, and seamlessly book. Sections such as Ancestry Tours, Day Tours from Dublin, Dublin City Tours, Garden Tours, and Multi-Day Tours were strategically presented to highlight the unique offerings and USPs (Unique Selling Points). Improved User Experience: User-friendly design encourages longer visits and better understanding of offerings. Higher Conversion Rates: Visitors are more likely to become customers with an easy-to-use website. Ongoing Maintenance: We offer maintenance services to keep John’s website running smoothly. Regular Updates: Our team provides regular updates and security measures for optimal performance. Peace of Mind: With us handling technical aspects, John can focus on his core business, knowing his website is secure and up-to-date. Connected Online Booking System Our team took charge of designing, activating, enhancing, upgrading, and configuring a connected online booking system, integrating Peek Grow – one of the tourism industry’s leading operating systems. This integration doesn’t just streamline the reservation process; it’s a game-changer for John Tours. Sales Boost: Peek Grow's automation increases sales by 30%, saving time and costs. Enhanced Features: Top-notch online booking, upsells, and recovery of lost sales drive revenue. Centralised Management: Operators access a centralised system for ticket sales, with resource assignments and QR tickets. Mobile Efficiency: Peek Grow's mobile system offers automated reminders and review requests, enhancing satisfaction. Unified Workflow: Seamless integration with other systems simplifies bookings and boosts operational efficiency. Once-off SEO Implementation To boost online visibility and elevate search engine rankings, we executed a targeted SEO implementation for John Tours. This involved keyword research, on-page optimisation, and strategic linking. The outcome was an enhanced search engine positioning, ensuring John Tours stands out among competitors. As part of our foundation stage, we focused on increasing the website’s visibility and improving its ranking on search engines. This was achieved through optimising both the front and back end, incorporating researched keywords and strategic linking. Long-Term Results: Front and back-end optimisation generate consistent results for years. User-Friendly Design: Frontend optimisation ensures visual appeal, navigation ease, and search engine optimisation. Technical Enhancements: Backend tasks optimise speed, fix broken links, and improve site structure and meta tags. Quick Wins: Our focus is on delivering fast results, demonstrated through biweekly reports showing Google ranking improvements. Demonstrated Progress: Biweekly reports showcase improvements in Google rankings for key keywords, highlighting the effectiveness of our approach. Keyword Research & Copywriting In our ongoing keyword research and content strategy for John Tours, we specifically targeted industry-relevant keywords to maximise their online visibility and reach. We identified and incorporated key phrases such as “guided Irish tours,” “historical attractions in Ireland,” and “unique travel experiences Dublin” into their content. This strategic integration aimed to align John Tours with the specific queries and interests of their target audience, making their services more discoverable in online searches. By tailoring the content strategy to address these specific keywords, we not only improved their search engine rankings but also ensured that the content resonates with potential customers seeking distinctive and memorable travel experiences in Ireland. Ongoing SEO Strategy Continuing our collaboration, we regularly fine-tune the content on John Tours’ website to stay up-to-date and effective. This involves adjusting the existing material to match the latest trends and what search engines like. We also make sure to publish interesting blogs that focus on topics like Irish history, cultural attractions, and travel tips, keeping John Tours’ audience engaged. Our strategy goes beyond just words – we encourage happy customers to leave positive

Brannigans Website

Website Success Story Brannigans Pub & Kitchen Bar Website Design for Optimal Conversions In October-November 2020, Patrick and Paul, the owners of Brannigans Pub & Kitchen, approached us during the COVID-19 pandemic. With their bar heavily reliant on word-of-mouth and foot traffic, they sought to enhance their online presence, specifically by revamping their outdated website. Their aim was to attract more customers, especially tourists. The challenge Brannigans Pub & Kitchen needed a modern, user-friendly website that could effectively showcase their history, menus, and services. They aimed to enhance the user experience, facilitate online ordering, and optimize their website for mobile accessibility. The timeline of the website transformation included strategic planning, design and development, content integration, and rigorous testing and feedback. Use the scroll bar to see the full page Our website revamping approach To enhance the user experience, we implemented several key improvements on Brannigans’ website. With these enhancements, Brannigans’ modern website solution became invaluable, enabling customers to effortlessly pre-order, plan ahead, and explore the establishment’s offerings with ease, both during and after the pandemic. Visuals High-quality imagery was incorporated to visually captivate visitors, while landing page content was meticulously optimized for search engines, ensuring maximum visibility and attracting potential customers. New Pages To highlight Brannigans’ unique offerings, we created dedicated pages for each service, showcasing their rich history, enticing menus, and comprehensive services. UX Optimization We designed an intuitive user interface with user-friendly buttons, ensuring easy navigation throughout the site. The website was optimized for fast loading speeds and responsiveness on mobile devices, providing a seamless browsing experience. Bookings We introduced convenient booking buttons, allowing users to reserve a table effortlessly. This feature was especially valuable for nearby offices and proved particularly useful during the COVID-19 pandemic, facilitating safe and efficient dining experiences. Timeline of Website Transformation Success Story Overview Boosting Brannigans Online-word-of-mouth The owners, Patrick and Paul, approached us during the COVID-19 pandemic in October-November 2020. With their bar relying heavily on word-of-mouth and foot traffic, they wanted to improve their online presence. Here’s how we did it. 200+ Optimized websites bringing in new customers 130+ Businesses around the globe trusting our expertise See Case Study Results & next steps The positive results included increased customer engagement, improved conversion rates, and enhanced brand representation. Moving forward, we continue to support Brannigans Pub & Kitchen with ongoing maintenance and optimization, ensuring their online presence remains impactful and effective. Take advantage of our free report Our team will analyze keyword rankings, assess competitors’ performance, and evaluate the overall design of your website. Whether you need a new website, SEO optimization, or ongoing maintenance, we’re here to help you start off the right way. start with a free report Over 90% of businesses lack proper implementation of online essentials. First, you need to be found online and then be chosen. Start with the online foundations that need to be set right. What Our Customers Say

Genevieve Ryan Website

Website Success Story Genevieve Ryan Creating an impactful web design to attract customers When Genevieve Ryan approached us, her dance school’s website was not effectively showcasing all the great things her school had to offer. The website’s aesthetics didn’t reflect the vibrant nature of her school, and there was no online booking system, which meant Genevieve had to spend a lot of time answering phone calls and scheduling classes. Use the scroll bar to see the full page Our Approach Our team helped Genevieve apply for the Trading Online Voucher to cover half the website redesign costs. Then, we got to redesign her website to give it a more impactful web design that would catch visitors’ attention and inspire them to learn more about her dance school. The Results After the website redesign, Genevieve’s website now has a modern and visually appealing design that properly showcases her dance school’s variety of classes and accolades. The website is also fully optimized for mobile, ensuring a flawless user experience across all devices. We also integrated an online booking system, making it easy for students to book classes at their convenience. TOV Our team helped Genevieve apply for the Trading Online Voucher, which covered half the marketing costs for her dance school’s website redesign. Booking We redesigned and integrated an online booking system, making it easy for her students to book classes conveniently and saving her time spent answering multiple phone calls. Mobile We optimized Genevieve’s website for mobile, ensuring a flawless user experience across all devices and improving conversion rates. SEO We optimized each page for SEO, targeting important keywords and ensuring that her ideal customers could easily find her dance school when searching online. Inside the Design Process The old website did not adequately represent the dance academy’s quality of service and brand image. Our team redesigned the website to align it with Genevieve’s vision and create a user-friendly experience for visitors. After that, they saw a noticeable increase in brand recognition and inquiry rates. Over 90% of businesses lack proper implementation of online essentials. First, you need to be found online and then be chosen. Start with the online foundations that need to be set right. Try our free report Get a human-made, completely free website report. Our team will analyze your keyword rankings, your website design, and user experience and compare your online presence to your competitors, giving you valuable insights into your business. start with a free report What Our Customers Say

Moyo Website

Website Success Story Moyo Hair & Beauty Creating a fresh website design for an eco-friendly hair salon Moyo Hair & Beauty is an eco-friendly hair salon based in Dublin that wanted to revamp its website to attract new clients. As one of our longest-standing clients, we got to work on a fresh website design for small businesses that would showcase their high-quality services and products while delivering a luxury user experience. How it Started Back in 2019, our marketing director, Rory, was walking around Dublin, knocking on doors, when he came across Moyo Hair & Beauty. He knocked on the door and asked to speak to the owner, Kevin. Kevin was concerned and asked if he was in trouble, but Rory reassured him that he was there to help. Kevin had just stopped working with an external social media team, and his online presence was suffering. He knew he wasn’t ranking high on Google and wasn’t getting enough new customers. All he had was word-of-mouth. So, Rory suggested starting fresh with a complete website overhaul, SEO optimisation, and social media management. Transforming a cluttered website Kevin wanted a website representing their business and mission of being sustainable yet luxurious. He also wanted to revamp their online presence and generate more new customers through online channels. However, his old website was outdated and not optimised for SEO. It was also not mobile-friendly, which was a major issue. After working with our team, Moyo Hair & Beauty now has a website that reflects their luxurious brand and is optimised for search engines. Use the scroll bar to see the full page Applying for TOV To start, we assisted them in creating an application for a government grant called the Trading Online Voucher (TOV), which covers 50% of marketing expenses for small businesses in Ireland. Once their application was approved, we began the redesign process. Get 50% off on your marketing costs with TOV The Trading Online Voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. Learn more about TOV Redesigning from start to finish We got to work redesigning and creating an aesthetically pleasing, easy-to-navigate website that showcased Moyo’s best work and selection of Aveda products. We optimised their new mobile site so that it would work flawlessly across all devices and built it with the best SEO practices in mind so it would be found by all the ideal customers searching for a sustainable salon like Moyo’s on Google. Website Design Timeline TOV Secured a government grant to cover 50% of the website design costs for small businesses in Ireland. Booking Integrated a booking system and an online store for easy appointment scheduling and product purchasing. Mobile Optimised the website for mobile devices to provide a seamless user experience across all screen sizes. SEO Designed the website with a strong focus on SEO to increase its visibility and reach on Google. GMB Created their Google My Business Profile strategically, adding high-quality imagery and SEO descriptions. Reviews Implemented a review generation strategy that resulted in one of the highest reviews counts for salons in Ireland. What Our Customers Say Schedule a Free Consultation Just like we did for Moyo Hair & Beauty, we’ll work with you every step to create a website optimised for SEO, mobile-friendly, and integrated with features like an online store and booking system. Contact us today, and let’s discuss your website needs. Schedule a Free Consultation Just like we did for Moyo Hair & Beauty, we’ll work with you every step to create a website optimised for SEO, mobile-friendly, and integrated with features like an online store and booking system. Contact us today, and let’s discuss your website needs.

Top Style Website

Website Success Story Top Style Elevating Top Style’s brand and drive sales When Top Style, a thriving e-commerce salon equipment store, approached us, we knew we had an exciting project ahead. Collaborating closely with Nan and Zara, the owner and manager, we embarked on an exciting transformation journey. Designing a stunning new website Before the redesign, Top Style’s website was outdated and failed to capture their true potential. With our expertise, we revamped their online store, introduced a consultation and quote feature, and even allowed customers to download brochures. Top Style now boasts a fully optimised and mobile-friendly website, ensuring a seamless browsing experience across all devices. Timeline of Website Transformation Use the scroll bar to see the full page Website Success Story Discover how we brought Top Style from the online shadows to the top spots on Google In just three months Top Style ranks at the top positions after we implemented our SEO strategy. See Case Study SEO Success Story Uncover the strategies behind remarkable rankings Discover how we brought Top Style from the online shadows to the top spots on Google in just 3 months after implementing our seo strategies. See Case Study Schedule a Free Consultation By achieving top positions for targeted keywords, we successfully attracted a steady stream of potential customers and established Top Style as a prominent player in their industry. Let us do the same for you. Book your free consultation, and let’s discuss your business SEO needs. Schedule a Free Consultation By achieving top positions for targeted keywords, we successfully attracted a steady stream of potential customers and established Top Style as a prominent player in their industry. Let us do the same for you. Book your free consultation, and let’s discuss your business SEO needs. What Our Customers Say