Welcome to the next step of our Community Stage, where we focus on newsletters – one of the most powerful tools in digital marketing. Newsletters help people understand your business, products, and services while providing a complete picture of who you are. Email newsletters are still an effective tool for customer acquisition and engagement, with 99% of users checking their emails daily and 73% of millennials preferring to receive marketing materials via email
. Unlike social media, email marketing is not filtered by algorithms and is up to 40 times more effective, according to McKinsey & Company.