Community
Social Media Marketing
The third stage of our marketing approach focuses on community building through social media marketing. Social media marketing refers to using social media platforms as a marketing tool to connect brands with their audience. It aims to build a brand, increase sales, and drive traffic to your website. A strategic social media marketing plan normally includes profile development, engagement, tracking, and reporting.
Why is social media marketing important?
Social media helps you connect with your audience, build loyalty and reach new customers. However, it’s not just about staying top of mind. It’s also about showcasing your business as a portfolio. As part of our proven process, our team of experts conducts extensive research to identify your target audience and choose the appropriate social media networks for your strategy before getting started. Creating high-quality content can be a challenge – which is why we work with recommended photographers & videographers to ensure you can showcase your products and services in the best possible light.
Around 80% of potential customers check a company's social media accounts before making a purchase.
An active and engaging social media presence can be a factor in a customer’s decision to choose your business over a competitor.
How can social media help you build your brand’s authority?
By creating engaging content that resonates with your target audience, you can establish yourself as a thought leader in your industry. Plus, social media can help you appeal to new customers by expanding your reach and introducing your business to potential clients who may not have otherwise found you.
How does social media help you boost customers’ loyalty?
When a customer sees a social media post from a business, it reminds them of your brand and can help keep the company in mind. Businesses can consistently provide high-quality content and engage with customers on social media to improve client loyalty and encourage referrals. Additionally, social media can show the human side of a business & personality, which can further improve customer and staff loyalty.
How do we create a content plan?
At The Roadmap, we take a collaborative approach to content planning, starting with a series of Zoom meetings and questionnaires to clearly understand your goals and target audience. Once we have this information, we develop a comprehensive content plan outlining key dates and posts for the upcoming weeks. You’ll see the posts that will go out 2-3 weeks in advance, so you have time to review and ensure they align with your brand’s message. Our well-planned content strategy ensures your social media presence is consistent, engaging, and tailored to your target audience.
How do our tailored social media strategies work?
1. Strategy
Our content plan involves creating an audience persona, setting goals and objectives, budgeting, assigning the dedicated team, conducting research, and choosing the right platforms.
2. Niche Platforms
We tailor the social media platforms to your business niche and target audience. Some businesses require only Instagram and Facebook, while others may need LinkedIn, Twitter, TikTok, YouTube, and more.
3. Goals
We plan professional, organized, engaging content 2 to 4 weeks ahead and establish key performance indicators (KPIs) to track success, ensuring everyone has time to review and improve the content before it goes live.
4. Digital Strategy Alignment
We integrate your social media strategy with your overall digital strategy, producing quality content and regularly reviewing its effectiveness to make necessary changes.
5. Reporting & Communication
To ensure seamless communication between our team and yours, we send you monthly reports, where we analyze what posts worked and what posts didn’t. This way, we strategically learn and improve the posts for the following months. Last, we communicate in a group WhatsApp chat where everyone can easily share ideas, photos, and updates.
Success Stories
We take pride in delivering exceptional social media content for our clients, which has garnered lots of positive feedback from their customers. Our reports also show steady improvements in engagement and reach, which is a testament to our team’s expertise in social media management. If you’re curious about how we’ve helped other brands transform their social media accounts, we encourage you to check out our case studies.
Digital PR Success Story
Breathing Life Into Moyo’s Feed
In a highly competitive industry in Dublin, with hundreds of other salons vying for attention, it can be difficult to stand out and reach your target audience. Our efforts to promote Moyo Hair and Beauty on social media were enhanced by the positive reviews, videos, and other content we helped create. We added Instagram widget reviews and team pages to showcase their expertise and high-quality imagery. Keep reading to find out more.
200+
Websites bringing in more new customers
190+
Clients witnessing a continuously increased ROI
Book a free consultation
Our team will guide you through our organized process, show you reports, and educate you on what type of posts and platforms would work best for your brand. With our expertise in social media strategy, content creation, and community management, we’ll help you build a strong online presence and connect with your audience.
Book a free consultation
Our team will guide you through our organized process, show you reports, and educate you on what type of posts and platforms would work best for your brand. With our expertise in social media strategy, content creation, and community management, we’ll help you build a strong online presence and connect with your audience.
