Why having a good UX website matters?

Why having a good UX website matters? Wondering why a great website is so important before anything else? It’s simple – without it, your marketing efforts won’t get far. And when working with us, or any other digital agency, if your foundations – including your optimized website – are not in place, then you basically can’t progress from one stage to another. It’s kind of a domino effect, no website, no marketing. So, here’s why you need not just a website but a proper UX (or else, user-optimized) website. What is UX Optimization? Starting with some marketing basics, UX optimization, or User Experience Optimization, is all about making your website more user-friendly. It’s like creating a smooth and enjoyable ride for your visitors. When your website is easy to use, people stick around longer, understand your offerings better, and are more likely to become customers. Sadly, many businesses miss out on this because they lack the know-how, and they just think, “the website is fine how it is….” ➡️ Read More: UX Optimization & How People Use Your Website Practically, it means that the website should be easy to navigate and find what the users are looking for. The website should be clear and intuitive, and the design should encourage visitors to take action, such as making a purchase, filling out a form, or signing up for a newsletter. Emotionally, the website should make visitors feel good about your brand. A well-designed website can enhance the brand image and create a positive perception in the minds of the visitors. It can build trust and credibility and encourage visitors to come back. On the other hand, a poorly designed website can make visitors frustrated and confused, and they may leave the website without taking any action. This can harm the business and lead to a loss of potential customers. Investing in Customer-centric Design To tackle all the above, our digital roadmap is strategically designed to target these marketing essentials and help your company in the long run with tailored marketing strategies from start to finish. To create a website with good UX, you gotta first understand the needs and expectations of the users. Conducting user research and testing can help identify the pain points and areas of improvement, as the website should be designed with the users in mind, and the content should be organized logically and in a way that makes sense to the users.  Let’s not forget also that the website should be optimized for different devices and screen sizes, and the loading time should be fast. And a lot more technical stuff, including website audit, competitors’ analysis, and much more,  which you may find in detail here ➡️ our backend optimization & frontend optimization in simple terms.  5 Reasons Why You Need An Optimised & User-Friendly Website 1. First, your website is often the first point of contact between your business and potential customers. It’s where they go to learn more about your products or services and decide whether or not to do business with you. A website that is visually appealing, easy to navigate, and provides a seamless user experience will make a positive first impression on users and increase the likelihood that they’ll become customers. 2. A good website is essential for search engine optimization (SEO). Search engines like Google prioritize websites that are well-designed, easy to use, and provide high-quality content. This means that a good website can help you rank higher in search engine results, making it easier for potential customers to find you online. 3. A good website helps build trust with potential customers. A well-designed website that is easy to use and provides accurate information signals to users that your business is professional, trustworthy, and reliable. If your website is outdated, difficult to use, or provides inaccurate information, potential customers may assume that your business is unprofessional or not trustworthy. 4. A good website can help you stay relevant and up-to-date. An outdated website can make your business look unprofessional and out-of-touch with your audience. A well-designed website that is updated regularly can help you stay current and relevant. For instance, if you are a fashion retailer, a website that showcases the latest trends and offers easy navigation can make your business look trendy and fashion-forward. 5. Lastly, a good website can improve your customer service. Your website can be used as a platform to provide customer support, answer frequently asked questions, and provide information about your products or services. A well-designed website can make it easy for customers to find the information they need and get in touch with you if they have any questions or concerns. For example, if you are a software company, a website that provides detailed product information, user guides, and customer support options can help you provide excellent customer service. ➡️ Find Out More: What to expect from the Foundations stage Conclusion Well, now let’s focus on the key takeaways! User experience or UX design is all about making your website easy to use, accessible, efficient, and valuable for your customers. When someone visits your website, they judge it instantly based on the elements of user experience. These include value, usability, desirability, accessibility, and credibility.  To make your website stand out, you have to make sure that it provides value to the customer, is easy to use, creates an emotional connection with the user, is accessible to everyone, and builds trust and belief. Your website is the centerpiece of your growth marketing efforts, so make sure that these elements combine to create a valuable and rewarding experience for your users. Looking For a Marketing Agency to Help You Out With Your Website Design & Development? We’re all about making your website stand out for every unique visitor. So, whether you’re a small business owner, a blogger, or running a big e-commerce site, we’ve got the tools and expertise to make your website be found, rank high, and be chosen. It all starts with a free

A website redesign roadmap in 5 easy steps

A website redesign roadmap in 5 easy steps Do you want to improve your website’s performance and brand perception? A website with a good user experience (UX) can increase conversions, engage users, and improve your brand’s overall digital presence. If you feel like your website is stuck in the past, maybe not performing as well as you’d like, or it just doesn’t reflect your brand and what you stand for, well you’re in the right place. As part of our marketing roadmap, we’ve got the website redesign process down to a science. Let’s take a closer look at what we do. How We Optimise Your Website – Redesign Process Use the scroll bar to see the full page Step 1: Website Audit First things first, we need to take a good look at your current website. Think of it like a check-up with your doctor. We’ll look at traffic, keywords, user behaviour, conversion rates and much more to see what’s working and what’s not. We’ll also analyse your website’s design, content, and functionality to identify any issues or areas for improvement. For example, if your website is slow to load or has broken links, we’ll flag those as areas for improvement. We’ll provide you with a detailed report outlining our findings and recommendations for improvement. Once we’ve presented our findings, we’ll work with you to prioritise the improvements based on your goals and budget. Our website roadmap is basically quite flexible, but you always have to lay the foundations first. For example, if your primary goal is to increase sales, we may recommend optimising your product pages or adding a checkout feature to your website. If your budget is limited, we may recommend focusing on the most critical improvements first and then gradually making additional changes over time. ➡️ Find Out More: Steps to an ultimate website roadmap Step 2: Redesign Website Now it’s time to get creative! Based on our findings and your goals, we’ll develop a new website design that reflects your brand and meets your business objectives. We’ll work closely with you to ensure that the new design is visually appealing, easy to navigate, and optimised for search engines. We’ll also ensure that the design is responsive, meaning it will look great on all devices, including desktops, tablets, and smartphones. During the redesign process, we’ll also update your website’s content to ensure that it’s relevant, engaging, and optimised for search engines. For example, if you’re a tour/travel provider, we may recommend adding more photos and videos to your website to make it more visually appealing. We may also recommend optimising your content for specific keywords to improve your search engine rankings. ➡️ Find Out More: UX Optimization & understanding how people use your website Step 3: Development and Testing Once we’ve finalised the design and content, we’ll develop the new website and perform extensive testing to ensure that it’s functional, secure, and meets your business objectives. We’ll also ensure that the website is optimised for performance, meaning it loads quickly and doesn’t have any technical issues. During the testing phase, we’ll also perform user testing to ensure that the new design and functionality meet the needs of your target audience. For example, if you’re redesigning an e-commerce website, we may ask users to complete a purchase and provide feedback on the checkout process. This feedback will help us make any necessary improvements before launching the website. Step 4: Send to You for Approval Once we’ve completed the website redesign, we’ll send it to you for approval. We know you’ve been waiting for this moment. This is your chance to give us feedback and make sure everything is just right. We’ll make any adjustments or corrections you require so that the final product is perfect. Tip: It’s definitely important to find a marketing agency that values your input and feedback throughout the web design process. If an agency is not willing to share previews or staging URLs before going live, it could be a red flag that they don’t prioritise customisation or client satisfaction. It’s great to hear that your agency values custom design and client feedback to ensure the final product is perfect. Step 5: We Go Live and Start Reporting Finally, it’s time to take your website live! But we’re not done yet. We offer website support services to keep your website running smoothly and performing well. Our services include consistent website audits, front-end and back-end optimisation checks, performance reports, hosting & maintenance, upscaling recommendations, content strategy creation, and ranking reports so that you’re always in the loop.  Plus, we’ll make sure your website is up-to-date with the latest trends and best practices in web design and development. Our goal is to help you achieve your business goals through effective website management and continuous optimisation so that you can offer the best service possible and see your profits and rankings increase, while converting visitors into paying customers. Summing up, whether you need hosting, maintenance, content creation, or performance optimisation, we’re here to help you get the most out of your website. ➡️ Find Out More: Our design roadmap for a website that converts In conclusion, our website redesign process is like getting a new outfit for your website. We’ll make sure it looks good, feels good, and performs well. We work with you every step of the way to make sure your website meets your objectives and helps your business grow. If you’re ready for a great website redesign, revamp or even building one from scratch, get in touch with us today, our marketing experts will be glad to walk you through it! How We Optimise Your Website – Redesign Process Step 1: Website Audit Step 2: Redesign Website Step 3: Development and Testing Step 4: Send to You for Approval Step 5: We Go Live and Start Reporting Conclusion

SEO Roadmap essentials to rank higher on Google with a new domain name

SEO Roadmap essentials to rank higher on Google with a new domain name We’ve already talked about why your new website’s not ranking after a domain name change, so we’re now circling back with advice on how to rank higher and improve your SEO game. Of course, we’ll share some tips, and we’re here to help you with a personalised content strategy and a killer backend SEO plan to keep your website ranking higher consistently and obviously be found by your potential customers cause that’s what we all want. Let’s get started. So What Happens to my SEO after a Domain Name Change? Before getting started, let’s address the question that already puzzles you. SEO vs Domain Name Change. Changing your domain name can have several effects on your SEO.  Firstly, your new webpages start with zero authority, and it takes time for Google to trust and rank them.  Secondly, you’ll face tough competition for popular keywords initially, but targeting niche-specific keywords can help. Thirdly, you may lose valuable backlinks, affecting your site’s credibility.  Fourthly, Google’s algorithms may be confused, causing fluctuations in rankings.  Fifthly, changes in user behaviour can impact how Google views your site’s relevance.  Sixthly, there may be challenges in syncing your existing content with the new domain. Seventhly, technical issues during migration can hurt your rankings.  Eighthly, your site enters a trust-building period after the change.  Lastly, the disruption in historical data can affect how Google assesses your site’s reliability and relevance. ➡️ Read More: Why my new website’s not ranking after a domain name change? So Why You Need an SEO Roadmap… Again? We said it once, we said it twice, we’re saying this once again. If you want people to find your business online, you need to appear on the first page of search results. If you’re not there, people might not trust your business as much. To make sure people notice you, you need to use important keywords that, let’s say, describe your business and help people find you online for what you do. But just having a keyword strategy isn’t enough – you also need to create content that is interesting and valuable for your customers.  And then, there’s so much more going on in the front & backend of your website, so you definitely need a holistic SEO strategy that covers it all. Content, design, technical, mobile and much more – but we’re not getting there today. Remember, whether you want to reach people in your local area or all around the world, you do need a proper SEO roadmap, especially after a drastic domain change. Let’s see now how we can help you climb up those rankings again. (Or for the first time – whatever your case is.) ➡️ Read More: About Our Frontend & Backend Optimization. How we Help your New Domain Rank High with Our SEO Roadmap Template 1. Target Specific Long-Tail Keywords When selecting keywords, we opt for longer, more specific phrases that users are likely to use when they’re closer to making a purchase. These keywords, known as long-tail keywords, often have lower competition compared to broader terms, making it easier for your new domain to rank higher in search results.  For example, instead of targeting “shoes,” we may target phrases like “women’s running shoes size 7” or “best running shoes for marathon training.” By focusing on these niche keywords, we attract more targeted traffic to your website, increasing the likelihood of conversion. 2. Always Provide Useful Content Google’s algorithm prioritises websites that offer valuable and relevant content to users. That’s why we ensure that your website addresses user questions and provides useful information related to your niche or industry. Whether it’s through blog posts, how-to guides, or informative articles, we strive to create a content strategy that resonates with your audience and establishes your expertise in the field. 3. Have a Proper Link-Building Strategy Building a network of high-quality backlinks is essential for boosting your website’s authority and credibility in the eyes of search engines. We develop a comprehensive link-building strategy that focuses on acquiring backlinks from reputable websites in your industry.  This may involve outreach to relevant listings, guest posting on authoritative sites, or participating in industry-specific forums and communities. By earning backlinks from trustworthy sources, your new domain gains recognition as a reliable and valuable resource, leading to higher search engine rankings. 4. Keep Going Steady! While it’s tempting to expect immediate results, the reality is that SEO is a long-term strategy that requires ongoing effort and dedication. That’s why we emphasise the importance of regularly updating your website with fresh content and optimisations.  Whether it’s publishing new blog posts, refreshing existing content, or fine-tuning meta tags and descriptions, maintaining a consistent schedule of updates signals to search engines that your website is active, relevant, and deserving of higher rankings. ➡️ Read More: About Our SEO Keyword Ranking Reports 5. Leverage Social Media Social media plays a role in driving website traffic and improving search engine visibility. We leverage popular social media platforms like Facebook, Instagram, and LinkedIn to promote your new domain and engage with your target audience.  By sharing your content, interacting with followers, and encouraging sharing and engagement, we amplify your online presence and increase the likelihood of your content being discovered and shared across social networks. Additionally, social signals, such as likes, shares, and comments, can positively impact your website’s visibility in search results, further enhancing your SEO efforts. 6. Optimise for Mobile We ensure that your new domain is responsive and provides an excellent user experience across all devices, including smartphones and tablets. This involves implementing responsive design techniques, optimizing page load times, and ensuring that all content is easily accessible and navigable on smaller screens. By catering to mobile users, you not only improve user satisfaction but also signal to search engines like Google that your website is mobile-friendly, which can result in higher rankings in mobile search results. 7. Utilise Local SEO Strategies If your business

Why you need to invest in retargeting ads?

Why you need to invest in retargeting ads? When your website is ranking high on Google and attracting visitors, it’s a great achievement. But did you know that most of these visitors won’t contact you on their first visit? They are also exploring your competitors. This is where retargeting ads come into play. Now that your online foundations are in place and you’re already ranking high on Google and experiencing improved visibility, it’s time to take the next step toward maximising your ROI. Welcome to Stage 2 of Our Marketing Roadmap Moving on to the next step in our marketing roadmap, let’s talk about retargeting ads. Once your website is good to go, ranking higher, and your Google My Business profile is optimised, it’s time to dive into the exciting part of digital marketing that brings in more returns. Retargeting ads are a key player here.  They help bring back people who’ve already shown interest in your website. We strategically show ads on social media to remind them about your brand, highlight what you offer, and, most importantly, boost the chances of them making a purchase. This is the shift from setting up the basics to exploring the more dynamic and rewarding side of digital marketing for better results. What can you expect from the ROI stage? Well, get ready for a continuous surge in your return on investment. By using our expertise and just two proven strategies, you’ll see a remarkable increase in your ROI. Types of Google Ads When it comes to online advertising, Google ads and Facebook ads are two popular platforms that offer effective ways to reach your target audience. Google Ads, in particular, allows you to create various types of ads, including search ads, display ads, video ads, shopping ads, and app ads. Each ad type serves a specific purpose and caters to different marketing objectives. With Google ads, you can run targeted campaigns to reach users actively searching for relevant keywords or showcase your products and services across a vast network of websites. On the other hand, Facebook Ads provide opportunities to engage with a highly targeted audience based on their demographics, interests, and behaviours. But What are Retargeting Ads? Well, let’s keep it simple. Ever found yourself browsing online, checking out a product, maybe even adding it to your cart, but then got distracted and forgot about it? If so, you’ve likely experienced retargeting ads. So, what exactly are retargeting ads? Well, they’re a savvy marketing strategy designed to reconnect with individuals who have previously visited your website. These ads specifically hone in on people who have shown interest in your business but haven’t quite taken the plunge to make a purchase or complete a desired action. How Do They Work? Imagine you were eyeing a pair of shoes on a website but left without making a purchase. Suddenly, those exact shoes start popping up in your social media feeds, reminding you of what caught your eye. That’s the brilliance of retargeting ads. They use the information from your previous website visits to display personalised ads on platforms like Facebook, Instagram, or other websites you visit. The Impact of Retargeting Ads By showcasing customised ads to these potential customers, retargeting keeps your brand in front of their eyes. This not only increases brand awareness but also acts as a gentle nudge, encouraging them to revisit your website and, ideally, complete the desired action—whether it’s making a purchase, signing up, or engaging with your content. Setting Up Retargeting Ads Setting up retargeting ads is a one-time process that provides long-term benefits. We recommend using video ads for their higher engagement rates. Once we set up the retargeting campaign, you can continue reaping its benefits for years to come. And you only pay once it’s all done. Our clients have found it to be a cost-effective strategy, as they only pay a few cents for each impression. As you witness the results and gain more customers through retargeting ads, we can further enhance the strategy by creating specific ads for your products or services. By targeting those who have already visited your website and considering your increasing Google ranking, setting up retargeting ads is an obvious choice that will continuously improve your online presence. Calculating Customer Value and ROI To truly understand the value of retargeting ads, it’s important to consider the average customer’s worth and the lifetime value they bring to your business. We help you determine the average ticket item and how frequently customers make purchases. Additionally, we analyse the percentage of returning customers. The potential returns from retargeting ads can be substantial, making it an undeniable opportunity for boosting your ROI. Monitoring and Key Performance Indicators (KPIs) Throughout the retargeting ad campaign, we closely monitor and evaluate its performance, and we always keep you in the loop. After the first week, two more weeks, and at the six-week mark, we analyse various KPIs to monitor the effectiveness of the ads. This includes monitoring reach, clicks, average cost per click, total expenditure, average video playtime, the number of people adding to cart, purchases, and conversion value. We compile a detailed report with these results and provide it to you, offering valuable insights into the campaign’s success. Here’s what a report looks like: Investing in retargeting ads is a logical next step in your marketing roadmap To ensure your retargeting ad campaign is tailored to your unique needs, we offer a free consultation. During this conversation, we discuss your goals, suggest the type of video ad that would work best for your business based on available footage, and provide expert advice. It’s an opportunity to leverage our expertise and create a compelling retargeting ad that resonates with your target audience. With our digital marketing agency’s support, you can implement an effective retargeting ad campaign that maximises conversions, consistently boosting your ROI. Let’s talk. 1. Welcome to Stage 2 of Our Marketing Roadmap 2. Types of Google Ads 3. But What are Retargeting Ads?

Core pages essential for a successful website roadmap

Core pages essential for a successful website roadmap Welcome back to our website roadmap! Today, let’s talk about making websites work well. You see, when we design a website, the actual pages matter a lot. But which pages are super important for a great user experience and to show up well on Google, you may ask? Well, it’s all about finding the right balance. If we create designs without thinking about what people like and what Google looks for, visitors might skip your site and go to another. Now, there are six pages that every good website should have. Websites can be big or small, but having around four to 10 pages usually works best. Let’s break it down. UX and SEO and Why They Matter in Website Roadmap First, some context. A well-organized website structure is like a good map—easy to navigate and satisfying to explore. Why does this matter? Firstly, it makes things easy for visitors, allowing them to move around effortlessly and find what they’re looking for. Secondly, it’s a win-win for user experience (UX) and search engine optimisation (SEO). When a website provides a great user experience, search engines like Google notice and rank it higher. This means more visibility in search results, leading to increased organic traffic. During the design phase, using content mapping is crucial to ensure all important information is present and easily accessible. It’s also vital to organise page URLs logically, helping both users and search engines understand the site’s architecture. When your website is ready to launch, creating a sitemap that outlines your site’s structure and submitting it to Google speeds up the process of getting your site indexed. Remember, Steve Jobs said it best: “You’ve got to start with the customer experience and work backwards to the technology.” So, how do we achieve this harmony between UX and SEO? SEO and UX Are Now Best Friends As implied, gone are the days when SEO was a game of keyword stuffing and link building, disregarding the user’s journey on your website. Today, search engines have evolved, and they’re not just looking at your keywords, but they’re evaluating how users interact with your site. This shift has brought SEO and UX together as inseparable allies. Let’s expand a bit more, just to give you some more background, and then we move on. Website Roadmap Essentials Before & Now Relevance Trumps Keywords Old SEO: It used to be all about cramming as many keywords as possible into your content, regardless of how it affected the overall user experience. Modern Approach: Search engines now prioritise relevance. The context of the user’s query matters more than the sheer quantity of keywords. This means your content should genuinely answer user queries, creating a win-win for both SEO and UX. User Intent Takes the Spotlight Old SEO: The focus was on ranking for specific terms, often at the cost of understanding user intent. Modern Approach: Search engines now strive to understand what users are truly looking for. This means your content should align with and fulfil user intent, making your website more valuable to visitors and search engines alike. Mobile Optimization Is Non-Negotiable Old SEO: Mobile-friendliness was a nice-to-have; it didn’t significantly impact rankings. Modern Approach: With the surge in mobile users, search engines heavily prioritise mobile-friendly sites. A seamless mobile experience not only enhances user satisfaction but also positively influences your SEO rankings. Quality Content Is King (and Queen) Old SEO: Quantity often took precedence over quality. More pages, more content, more chances to rank. Modern Approach: Search engines now emphasise high-quality content. Well-researched, relevant, and engaging content not only keeps users on your site longer but also signals to search engines that your content is worth promoting. “You’ve got to start with the customer experience and work backwards to the technology”. – Steve Jobs The Core Pages for an Optimal Website Roadmap Now that you see why SEO and UX are like two peas in a pod, it’s clear that having a website that works well and is easily discovered online involves investing in both. Let’s refocus and explore the essential core pages that every website should include. 1. Homepage Consider your homepage as the welcoming front door to your digital space. It’s the initial handshake between your business and the visitor. By incorporating a visually striking hero image, a unique header, and a clear call to action (CTA) above the fold, you’re setting the stage for immediate engagement. As users continue scrolling, strategically unveil essential information about your product, service, or company. This layout is designed to keep visitors intrigued and encourage them to explore further, enhancing the likelihood of conversion. 2. Products or Services Page The products or services page serves as a showroom for what your business offers. For products, it’s an opportunity to provide in-depth details and introduce pricing transparency. When dealing with services, guide users through a step-by-step breakdown of the process. This approach builds trust early in the user journey, simplifying decision-making for your visitors. 3. About Page Beyond being a company biography, the About page is a chance to differentiate your business from competitors. Highlight the background, values, and principles of your team. Crucially, maintain a customer-centric tone. Instead of mere self-promotion, emphasise how your team’s expertise uniquely positions them to address the customer’s needs. This approach fosters trust and communicates a commitment to solutions-oriented service. 4. Contact Page The contact page is more than a collection of contact details, it’s a strategic platform to streamline communication channels. Include an email address for those preferring written communication, a phone number for immediate conversations, and a physical location with business hours for transparency. Don’t overlook the significance of an online contact form – a straightforward method for visitors to initiate contact directly from your website. 5. Privacy Policy/Terms and Conditions Page Addressing legal considerations is also quite important. The privacy policy should clearly outline how personally identifying information is handled. While terms and conditions may not be legally

Our design roadmap for a website that converts

Our design roadmap for a website that converts Welcome back! Last time, we discussed the intricacies of our SEO roadmap. Today, it’s all about our website design roadmap—from audits to reports, design elements, and beyond. In this chapter of our marketing roadmap, let’s focus on the bedrock—our design process and everything it comes with, so that you know what to expect while in “Foundations”. Ready to dive into the nitty-gritty of creating a website that not only looks good but converts visitors into paying customers? Let’s roll. Website Design Roadmap Step-by-Step In a world of fleeting attention spans, we’re all about quality over quantity. Your website isn’t just a collection of pages, but in fact, your online persona. So, we better work on that. From the words on the page to the colors and fonts, everything should shout who you are. And what’s the deal with web design and its best practices? Well, we’ve got the lowdown to set you on the right track, covering everything from choosing a website sitemap to nailing your design concept. Discovery Phase & Zoom Consultation First things first, our discovery phase. We sit down with you to chat. The project manager and content strategist then whip up a creative brief and sitemap, laying the groundwork. For more complex ventures, we dive deeper with the design team, drafting UX and research goodies to ensure we’re armed with all the right info. Designing for Conversion & Brand Awareness Let’s talk goals. As you waltz through designing your website, the elements you choose should align with what you aim to achieve. Selling photos? We go for a sleek portfolio with an online store. Job hunting? We keep it simple and professional. And here’s a nugget: according to Forbes, consistent branding isn’t just a pretty face; it contributes to a whopping 23% increase in revenue. We nail your brand style early, so your team’s singing from the same hymn sheet. Competitor Analysis and Sitemap Creation Fill out a questionnaire to help us get started, and we’re onto analyzing your unique selling points and sizing up the competition – and much more obviously, but your input does help. Who knows your business better than yourself? Anyway, back to your competitors. What are they up to? Where do they shine or stumble? We’re not about mimicking but strategically positioning your website keeping all these in mind.  And then comes the sitemap—a visual roadmap of your site’s pages. Don’t worry if you don’t have one, we’ll whip it up for you, grouping pages with similar designs for that seamless user experience. Same happens if you don’t have a website at all. The whole design roadmap will be created from scratch, tailored always to your needs & expectations. Producing Example Content Now, the fun begins. Lorem ipsums. Speaking from experience, this stage is a bit of a nightmare, not just for me but for most copywriters. Why? Cause, yes, we have to match the design to our content. And also do SEO. Loads to be discussed here, but let’s keep rolling and focus (I’ll just take another blog to talk about that for those interested, not many I know).  So what happens here… our designers throw in some first lorem ipsums—dummy content to visualize your website’s layout and formatting. Basically, a sneak peek into the look and feel of your site. We share these staging links with you and then long for your feedback and corrections.  You’re in the spotlight here and we always keep you in the looop. Later, as we lay the foundations for your digital design and once you approve our design, we get practical and prep all your web content—images, text, logos, videos, you name it. Using your own material ensures your content is not just unique but fully branded, reflecting your vision and inside information. Creating Design Elements for User Experience User experience is the name of the game. Depending on your wireframes, we craft logos, footers, headings, navigation bars, sidebars, images or videos, and buttons. It’s not random; it’s a guided journey through your site, ensuring users find what they need with ease.  Keep in mind that when your website is easy to use, people stick around longer, understand your offerings better, and are more likely to become customers. Sadly, many businesses miss out on this because they lack the know-how, and they just think, “the website is fine how it is….”. Anyway, find out more about UX design and why it matters here. Testing Your Mock-Up Design Now, you have a mockup of your final design. But hold the horses; we’re not going live just yet. Testing is crucial. Click those buttons, load different URLs, and ensure everything’s ship-shape before hitting “launch.” It’s not only about aesthetics, but also about making sure your design functions seamlessly. Post-Launch A/B Testing Ah, launching is just the beginning. A/B testing comes up next. What we do here, you may wonder, well, we change up elements and measure what works best for your goals. Maybe a light blue button outperforms a dark blue one? Heat maps come into play, revealing how mobile visitors use your site. No “final product” in web design—it’s about continual testing to meet your visitors’ evolving needs. Content Marketing Strategy and Beyond We’re almost done. Or maybe not. So, the website audit is a beast with many parts, and now our content team takes the reins, cause content is king. And if you think that content is only about publishing, then you’re absolutely wrong –  it’s about consistently delivering top-notch blogs, landing pages, posts, videos, or podcasts to attract attention, drive traffic, and convert leads. Too many terms, but yeah, you know what I mean. Strategy, Relevancy, Authority, Optimization, Conversion. So we analyze every puzzle piece through the lens of a user – (and then software, of course), checking out what content others produce and why it works. And then comes your tailored content strategy. Conclusion And there you have it—a comprehensive guide through

Steps to an ultimate website roadmap

Steps to an ultimate website roadmap You’ve dedicated months, maybe even years, to creating a product or website that exceeds your users’ needs and expectations. But if your audience isn’t finding your website online, all that time spent will have been in vain. What’s worse is that potential customers might land on your site and leave seconds later because it takes too long to load or the UX design is outdated. Time to talk about website optimization – or, better call it, time to talk about our website roadmap. The Right Time for a Website Optimization Roadmap First things first – we all know that it’s always better to prevent problems than react to them, which is why the best time to create your website optimization roadmap is when you first create your website. So, if you’re in the initial website design phase, during our Foundations stage, we’ll make sure to create a roadmap that will guide your optimization approach from day one. But that’s not the only time to create a website optimization roadmap. If your website isn’t performing as well as you would like it to, or your key metrics aren’t where they need to be (think the number of visitors, average time on the page, and bounce rate), then again, it’s time to create a WHAAAT…a website optimization roadmap. This can happen anytime, regardless of whether your website has been around for a month or a decade. In any case, whether your website is brand new or a few years old, starting with a thorough audit, we can still make it work better. So, What’s Website Optimization, and Why Does It Matter? Website optimization uses tools and strategies to improve your website’s performance, both with users and search engines. Optimizing a website requires focusing on all of its facets, including technical performance, SEO, content, and UX design. To optimize your website, you’ll engage in activities like identifying a website’s weak points, A/B testing to determine which strategies work (or don’t), and collecting and implementing user feedback. From bringing more users to your page and keeping them there for longer to becoming paying customers, there are many benefits of website optimization that will help you increase online sales. On the flip side, a website that isn’t optimized will fall behind in important metrics like traffic, time-on-page, user satisfaction, and conversions. Low performance in these areas translates into lower revenue, which is why you should always make web optimization a priority. Defining Your Goals Before we create your website optimization roadmap, you need to know what you want to achieve. Just like planning a road trip – you need to know where you’re going and how you’ll measure your progress. To do that, we set some goals, and we use special metrics to track them. Here are some important things we look at – trust us, there’s way more: Marketing Qualified Leads: This is about finding potential customers who are genuinely interested in your products or services. Monthly Website Traffic: We check how many people visit your website each month. Call to Action (CTA) Conversion Rate: This is about how often people take action on your website, like signing up for a newsletter. SERP Rankings: We want to see how high your website shows up in search engine results for target keywords. Customer Acquisition Cost (CAC): This is all about how much it costs to get a new customer. What’s Included in the Website Scope? When we begin, there’s a lot to consider. Your website roadmap is actually made up of several smaller roadmaps, each of which plays a vital role in achieving optimal results. To clarify, let’s dive into the scope of your website. Design Roadmap: The design should be attractive and easy to navigate, with a clear hierarchy of pages and intuitive navigation. Content Roadmap: The website should include SEO & keyword-rich content that is relevant to the purpose of the website and should be written professionally and engagingly. Functionality Roadmap: The website should include all the necessary features and functions to ensure a positive backend & user experience. This can include search capabilities, contact forms, payment processing, and social media integration. Optimization Roadmap: The website should be optimized for all devices and browsers with high-quality images & videos, which are always tested to ensure compatibility. Why We Audit Your Website Oh, there’s so much to be explained here, but let’s stick to the basics. Imagine your website as a powerful engine. While you see the exterior (front-end), there’s a lot more happening under the hood (back end) that search engines care about. Backend optimization helps search engines, like Google, understand your website better. We check your website’s frontend and backend to make sure it’s all right. Consider which are most important: are you not getting enough traffic to your page? Are people visiting your website but not converting? If you’re not getting enough visitors to your site or if people are leaving without buying anything, we need to figure out why. It could be because: You’re not clear about who your ideal customers are. You don’t know much about your visitors. Your content isn’t great. Your website design is confusing. Your SEO isn’t working right. Your website has bugs and broken links. Your site is hard to use. Your site doesn’t look good on different devices. And muuuuch more. How We Find Weak Points on Your Website Once we know where to look, we use some tools to identify what’s not working well on your website. Again, just like using a magnifying glass to find problems. If you’re curious about that too, here are some of the tools we use: Google Search Console to track the performance of your keywords and check for crawling and speed errors Semrush & Ahrefs to do a site-wide SEO audit PageSpeed Insights to test if your website speed is lagging on desktop or mobile Screaming Frog to find broken links and analyze page titles/meta descriptions Listing the Website Structure

What’s our SEO keyword ranking reports all about?

What’s our SEO keyword ranking reports all about? How is your website doing in search results? Are your keyword rankings going up or down? Let’s get straight to it. Our SEO keyword ranking reports are like scorecards for your website’s performance on search engines. They provide insights into the position of your website on search engine results pages (SERPs) and Google Maps for specific keywords. Essentially, they help you figure out if your website appears on page one or page 100 of search results for phrases related to your business. But why does this matter? Why We Track Your Keyword Rankings 1. To Determine the Keywords to Optimize When we start working with you, we need to understand where you currently stand, like finding your place on a map. After the first SEO audit, these reports show us which keywords your website ranks for and on which pages. For example, if you’re selling cameras, these reports help us know if your site shows up when people search for “best digital cameras” or “camera reviews.” This tells us what keywords to focus on to improve your rankings. 2. To Find the Keywords Your Competitors are Ranking For You’re not alone in the online world. It’s a crowded marketplace, and your competitors are like other businesses on the same street. Our reports let us spy on them. We can see which keywords they’re ranking for and which pages are doing well for them. Imagine you own a pizza shop, and there’s another pizza place across the street. You’d want to know if they’re getting more customers, right? Our reports help us do just that for your online competition. 3. To Measure the Evolution of Your Ranking Position As we work on optimizing your site, it’s crucial to track your progress. Think of it like climbing a mountain. Our reports help us see if you’re moving up or sliding down. Let’s say your nutrition website was on page 2 of Google’s results for “healthy meal delivery.” With our efforts, we aim to get you to page 1. These reports help us see if we’re making progress toward that goal. 4. To Know If You’ve Been Punished by Google Google has its rules, and if your website doesn’t play by them, you can get penalized – like breaking traffic laws and getting a ticket. Our reports help us spot if Google isn’t happy with your site and if we need to fix something. 5. To Assign Keywords to the Traffic Generated on Your Pages Imagine your website as a fishing boat. Different baits (keywords) catch different fish (visitors). Our reports help us figure out which baits are working best. For instance, if you’re using “vegan recipes” and “healthy meal prep” as bait, we want to know which one is attracting more visitors. Keywords Check Up These reports are like your website’s health check. We look at your vital stats (keyword rankings) and prescribe remedies when needed. We keep you in the loop, sharing these reports regularly, much like a doctor would explain your check-up results. Our Ongoing Monitoring Process We’re all about consistent improvement. SEO is not a one-time deal; it’s an ongoing process. We audit and send you reports regularly to keep you in the loop. If a particular page isn’t performing well, we tweak it. Whether it’s your online store’s product page or blog content, we keep a close eye on website traffic and sales. For instance, if a product page isn’t attracting many visitors, we’ll optimize it with better descriptions and images. Six Factors Influencing Your SEO Ranking Our reports are your window into this dynamic process. We look at various aspects that influence your website’s SEO ranking, including: 1. Keyword Selection: These are the words people use to find what they need online. If you’re a travel agency, we’d choose keywords like “best travel deals” or “family vacation packages” to attract travelers. 2. Quality of Content: Content is king in the digital realm. Our reports assess the quality of your content and recommend improvements. 3. Expertise and Trustworthiness: The E-A-T factor (Expertise, Authoritativeness, Trustworthiness) plays a big role in ranking. Just like customers trust a certified mechanic to fix their cars, Google trusts websites that demonstrate expertise. For instance, if you’re offering financial advice, you must show that you’re knowledgeable in the field. 4. Backlinks: Ah, link building! Think of backlinks as recommendations from other websites. It’s like friends telling others about a great restaurant. Google sees these recommendations as a sign that your site is credible. 5. Site Structure and Design: Your website’s structure and design are like the layout of a store. Customers (website visitors) should find what they need easily. If your site is confusing, they might leave. 6. User Experience: This is about how comfortable and enjoyable it is for visitors to use your website. A user-friendly site is like a friendly store where customers feel welcome and can quickly find what they want. So What Happens After? After closely monitoring all these elements, we don’t leave you hanging. We’ll send you detailed reports that not only explain your website’s performance but also offer personalized recommendations and actionable suggestions. Our proactive approach ensures we’re always one step ahead. We constantly tweak our strategies to adapt to changing conditions, providing you with a well-prepared SEO roadmap for continued growth. We’re committed to helping your website reach its full potential, and our reports are your roadmap to get there. Curious to See What Our Reports Look Like? If you ever wonder how the report looks, we’re always ready to provide you with a few snapshots. Alternatively, we can start with a free audit report, and soon after that and once you decide to work with us, you’ll be getting your own personalized monthly keyword ranking reports on a very regular basis. Don’t forget, we want to explain everything so that you always know what to expect. We believe in overcommunication, so you’re always in the loop with

What’s a content strategy & why you need one

What’s a content strategy & why you need one If you’re about to start your SEO roadmap with us and you’re wondering what this whole “content strategy” thing is, you’re in the right place. Updating your website content isn’t just a nice-to-have; it’s a must for building trust, boosting your domain authority, and keeping those search engines happy. We’re here to break it down for you, as always, no fancy jargon or fluff, just simple and straightforward. What’s a Content Strategy Anyway? According to Semrush, “content marketing strategy is your high-level plan for creating and distributing content to grow your audience and reach various business goals”. Simply put, think of content strategy as the roadmap for your website’s performance on the search engines. Like having a plan for everything you’re going to write, create, and share online. And let’s be clear, it’s not just about random blog posts or social media updates; it’s a well-thought-out plan that ties everything together. Why Does Your Business Need a Content Strategy? Great question! Creating and promoting content takes time and effort, and let’s face it, it’s not cheap. So, why bother? Well, here’s why it’s important: More Online Visibility When you consistently post useful content, you attract more visitors. Imagine you’re helping them find answers to their questions or solutions to their problems. The more you help, the more they notice you. More Leads Good content doesn’t just attract eyeballs; it attracts potential customers. Valuable content can turn visitors into leads. Let’s say you own a pet store, and you create a guide on “Choosing the Perfect Pet for Your Family.” People searching for that info are likely interested in getting a pet, and now they know you can help. More Authority The more helpful content you share, the more people in your niche will see you as an expert. It’s like becoming the go-to person in your field. Another example, now let’s say you run a fitness equipment store. If you regularly share workout tips, healthy recipes, and reviews of the latest fitness gadgets, people will start to trust your advice and see you as an authority in the fitness world. More Customer Engagement Engaging with those who comment or respond to what you share builds a loyal following. Loyal customers often become repeat customers. If someone leaves a comment on your blog asking for more information about a product you’ve reviewed and you respond with helpful details, they’re more likely to trust your recommendations and come back to your site for future advice. More Budget If you can prove your marketing success through your content, it’s easier to ask for a bigger marketing budget in the future. Let’s say you’ve been regularly publishing blog posts and tracking their impact. You notice that these blog posts are driving more traffic to your website, resulting in higher sales. With this data, you can confidently approach your boss and request a larger budget for content creation and promotion.​​ The Four Phases of Content Strategy & Examples Now, let’s talk about how this content strategy thing works. It goes through four main phases: Planning: You decide what topics you want to cover, who your audience is, and what goals you want to achieve. Let’s say you run a travel blog. In the planning phase, you might decide to create content about budget-friendly travel destinations for families. You know your audience is parents looking for affordable vacation options, and your goal is to become a trusted resource for them. Creation: Once you have your plan in place, it’s time to start creating content. This is where you put your ideas into action. For our travel blog example, you’d start writing articles, gathering images, and maybe even creating videos about those budget-friendly family vacation spots. Maintenance: Content isn’t a one-and-done deal. It’s like taking care of a garden. You need to water it regularly to keep it thriving. In the maintenance phase, you’ll keep an eye on your content, making sure it’s still relevant and up-to-date. Let’s say you published an article about the “Top 10 Family-Friendly Beaches” a year ago. In the maintenance phase, you’d review it, check if any of the information has changed, and update it if needed. This keeps your content fresh and useful. Unpublishing: Sometimes, content needs to retire – like cleaning out your closet and getting rid of old clothes you don’t wear anymore. If you have blog posts that are no longer relevant or are just taking up space, it’s a good idea to remove them. This keeps your website tidy and ensures visitors only see your best and most helpful content. Why Keeping Your Website Content Fresh is Essential Okay, so you’ve got your content strategy in place, and you’re all set to create amazing blog posts, videos, and more. But it doesn’t stop there. You’ve got to keep that content updated regularly. Why, you ask? Well, let’s break it down. Building Trust with Your Customers Imagine you’re looking for information about the latest smartphone models, and you stumble upon a tech blog. You start reading a post that seems super helpful, but then you notice it’s from two years ago. Would you trust that information? Probably not. Keeping your content up to date builds trust with your customers. They rely on your website for valuable, current information. Blogs Improve Your Search Engine Ranking Studies reveal that 70% of the traffic you get from online searches comes from longtail keywords with four words or more. Blogs help you figure out what other subjects you should write about to get even more visitors through search engines. Boosting Domain Authority Ever heard of domain authority? It’s like your website’s reputation score in the eyes of search engines. The more trustworthy and up-to-date your content is, the higher your domain authority becomes. Think of it as earning brownie points with Google and other search engines. They’re more likely to recommend your website to users when they see you’re a reliable source

UX Optimization: Understanding how people use your website

UX Optimization: Understanding how people use your website Ever wondered why some websites are just easier and feel better to use? Welcome to one of our stage one steps on our SEO roadmap: UX Optimization. No tech jargon here, just simple explanations. Our user experience optimization solutions are all about making your website easy and enjoyable for visitors. This popular service can be implemented on already-built websites or websites that start from scratch. Let’s get started. What is UX Optimization? UX optimization, or User Experience optimization, is all about making your website more user-friendly. It’s like creating a smooth and enjoyable ride for your visitors. When your website is easy to use, people stick around longer, understand your offerings better, and are more likely to become customers. Sadly, many businesses miss out on this because they lack the know-how, and they just think, “the website is fine how it is….” Is SEO part of UX? While UX and SEO might seem like two different worlds, they’re more connected than you might think. Search engines no longer evaluate web pages on keyword use alone. Instead, a website must understand user intent and provide a rich user experience to rank highly in organic search engine results. To put it simply, when your site is a joy to use, search engines notice and reward you with higher rankings. So, we’re not just sprucing up your website for looks; we’re also giving it a boost in the SEO rankings department. How Do We Optimize Your Website’s UX? Fleshing Out Your Website’s Content We kick things off with an audit, like a website check-up, so if you think your website “is fine how it is”, get a free report where we will offer our suggestions for free! We look at how your site is doing, what your competitors are up to, and how everything looks. Then, we create a value-packed report with all the findings and personalized recommendations, which we discuss in a free consultation right after. After that, it’s all about making your website’s content and design better. Let’s dive deeper into this. So, the audit is a bit like when a doctor checks your health. They look at how you’re doing, and in our case, we check your website. We see how fast it loads, how easy it is to use, how it compares to competitor websites, and how it’s designed on all devices. Your SEO Roadmap Begins with an Audit The initial audit is like a thorough check-up of your website and your competitors. We’ll carefully review your current website and discuss ways to make it even better. Don’t worry if you don’t have a website yet – we can chat for free about your business needs and create one that fits perfectly, with examples showcasing your products and services the way they should be. Find Out More About Our Free Audit 1. Technical User Experience Optimization Speed On the web, being slow is a big no-no. People are impatient. They don’t want to wait. So, we make sure your website is faster than a cheetah chasing its dinner. Slow websites annoy visitors. Annoyed visitors leave, they leave and never come back. Even search engines, like Google, hate slow websites. They might not even show them to people looking for what you offer. Imagine if you had to wait forever for a checkout page to load. You’d probably find a different website to buy from, right? Security Think of your website like a secret vault. We make sure it’s locked up tight so no sneaky online intruders can get in. Your website’s safety is important to us. Your website is your house, and we’re the security experts who make sure all the doors and windows are locked. We install security systems and put up sturdy locks so your website stays safe from any digital burglars. An updated website is a secure website! Mobile-Friendly People use all kinds of gadgets to go online. Some use big computers, some use small phones, and some use tablets. We make sure your site looks and works great on all of them. If your website looks all weird on a phone, people won’t stay. Imagine trying to read a book with tiny print. Not fun, right? After all, a mobile-friendly site is no longer an option but a necessity. Google looks at your mobile version before the desktop version as of 2018. 2. Design User Experience Optimisation High-Quality Images and Videos A good picture or video can tell a story better than a thousand words. We ensure your website is adorned with high-quality visuals that captivate your audience and leave a lasting impression. These visuals not only enhance the overall aesthetics but also make your content more engaging and shareable. User-Friendly Navigation A user-friendly website is a successful website. We design intuitive navigation that helps visitors easily find their way around your site. A well-structured menu and logical layout improve the overall user experience, keeping visitors on your site longer and reducing bounce rates. Whitespace You know how sometimes your room can get all messy with stuff everywhere? Websites can be like that too. Whitespace isn’t wasted space; it’s a design principle that creates breathing room for a clean and uncluttered appearance. A clean space is a clean mind. We utilize whitespace effectively to make your site visually appealing, ensuring that your content stands out and is easy to read – just like how you clear your desk to focus better, we clear your website for a more pleasant experience. Eye-Catching CTAs and Buttons You’ve seen buttons like “Buy Now” or “Learn More,” right? That’s where conversions happen. We make these calls-to-action (CTAs) and buttons irresistibly clickable. Their design and placement are optimized to guide visitors toward taking the desired actions, whether it’s making a purchase or signing up for your newsletter. We discuss these CTA’s during our consultation and during the design process, and we can continuously test and tweak them. Revised Mobile Design Everybody’s