Why is my website not ranking after a domain name change?
Why is my website not ranking after a domain name change? So, you’ve got a brand-new website with a shiny new domain, but the Google results aren’t rolling in as expected. Wondering why? It’s probably because of something called Domain Authority. Stick around to find out why ranking after changing domain names takes time and, more importantly, how you can speed up the process. New Domain vs SEO Rankings So you’re planning to switch your website’s name, especially for a new launch or rebrand, but is it a good idea to do so? Well, yes, always yes, but you gotta be prepared. Rule 1, you first need to understand how this change affects search engine optimisation (SEO) and how to handle it to avoid losing organic traffic. The next question you should have in mind… does changing your website’s name impact SEO? Yes, it does. If you’re used to being on the first page of Google, switching names will likely shake things up. Your old name has a history and some backlinks that Google loves – (what are these? Just scroll down), but with the new name, it’s like starting fresh once again – building up a good reputation takes time. Now let’s discuss these things further. What makes a website rank? To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Why Your Rankings Are Affected When Changing Domain Name 1. New Webpages Lack Domain Authority Google needs time to recognise and trust new websites. Your site’s authority, determined by various factors, plays an important role in whether Google decides to display your page to users. Being a newcomer, your website starts from position 0, and while it will take off, a bit of time is needed to reach those top positions in Google. Domain Authority Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). The higher your domain authority score is, the more likely you are to perform well in search results. 2. Competition for Popular Keywords Established and reputable websites have an upper hand as they’ve had more time to build authority and target competitive industry keywords. If, for example, you’re trying to rank for common terms like “shoe shop,” it might be tough initially cause you’re up against the big players, so yes, it’s a tough battle. However, focusing on longer, more specific keywords that cater to your niche and consistently targeting them can work wonders. Remember, starting from scratch is challenging but not impossible. ➡️ Read More: Why is keyword research an important part of our SEO roadmap? 3. Loss of Backlinks Switching your domain name may lead to losing important backlinks from other websites. Backlinks are essentially links from one website to another. If these backlinks were boosting your site’s credibility, their absence can affect how well your website ranks in search results. So, why should you care about link building? Backlinks, in the eyes of Google, are like brownie points. Each link is a brownie point, the more you have, the higher you rank. 4. Search Algorithm Confusion Google’s algorithms may get confused during a domain name change, leading to a period of uncertainty in how your site is interpreted. This confusion can cause fluctuations in rankings until the algorithms adjust. Be prepared for the fact that re-indexing all your pages might take at least three months to get back to your previous organic rankings. In some cases, this process could stretch to six months or even a year. ➡️ Read More: How long for SEO changes to take effect? 5. Changes in User Behavior Users may be familiar with your old domain name, and when you make a change, it can temporarily alter how they interact with your site. This change in user behaviour directly impacts how Google views the relevance and popularity of your website. Essentially, Google pays attention to how people engage with your site, and a positive user experience (UX) is a signal to search engines that your content is valuable and worthy of higher rankings. 6. Content Relevance Challenges When you switch to a new domain, there can be a momentary mismatch between the content you already have and the new identity of your domain. Google might take some time to comprehend and synchronise your existing content with the changes made to the website. This adjustment period is important because it allows Google to accurately assess and categorise your content in relation to the new domain, ensuring that your website is appropriately understood and ranked in search results 7. Technical Issues During Migration If the technical elements of changing your domain, like redirects and the structure of your site, are not smoothly executed, it can lead to problems with how search engines index your site. This, in turn, can have a negative effect on your rankings. In simpler terms, if the behind-the-scenes technical stuff – aka your backend SEO isn’t done well, search engines may struggle to understand and properly rank your website, impacting its visibility in search results. 8. Trust Building Period Think of trust as a currency in the online world, especially for search engines. When you change your domain, your website enters a trust-building phase. This means your site needs time to show it’s legitimate and reliable to both users and search engines. It’s a bit like when you move to a new neighbourhood – at first, people are unsure about you, but over time, as you consistently prove yourself, trust grows. Similarly, after a domain change, your website needs to consistently demonstrate its reliability and legitimacy to earn the trust of both users and search engines. 9. Impact of Historical Data Last but not least, let’s not forget about history. A sudden
How a Google My Business Profile can help you be found online
How a Google My Business Profile can help you be found online If you’re not found on Google Maps, you might as well be invisible. So, where do you start? Imagine your business as a hidden gem in a super crowded, huge city. You know it’s a fantastic place, but how do you make sure others discover it when searching on Google Maps? That’s where Google My Business comes in handy – putting your business on the map, both literally and digitally. In this blog post, I’ll walk you through why setting up your Google My Business profile is a crucial step on our SEO roadmap. What Exactly is Google My Business (GMB)? Think of it as your online business card on Google. It’s like putting your store on Google Maps and in local search results. With GMB, you can share important info about your business, such as when you’re open, reviews, services or products available, how to get in touch, and even a link to your website. Plus, here’s the big deal – for you to rank high, Google Business Profile is vital on the list for local SEO factors, helping you rise above your local competitors. Without an optimized profile, you’ll probably continue getting very few customers online. Why Do You Need a GMB Profile? Let’s imagine you’re in a new city. You Google “best pizza near me.” What do you see? Local pizza places, complete with addresses, hours, reviews, and photos of the pizzas people have taken there. That’s the power of GMB. Now, picture this: you own the best pizza joint in town, but you’re not being found high on Google Maps. Guess what? You’re missing out on all those hungry customers looking for you. FYI, people usually find what they need in the top 3-5 restaurants. Pizza is pizza. So, why Google My Business? Map Visibility: Your business appears on Google Maps, making it easier for people to find your physical location. Key Information: You can display essential details like opening hours, contact information, and even a link to your website. Local SEO: Google Business Profile ranks high on the list of vital local SEO factors, helping you stand out in local search results. Reviews: People trust people. The more reviews you have, the more visitors you’ll get. The Benefits of Google My Business Profile (aka Google Maps Profile) Google My Business is a must-have tool for modern businesses, and here’s why. First, it boosts your visibility on Google, making it easier for potential customers to discover you. Second, it’s a hub for connecting with your customers personally, building trust and loyalty. Alsooooo, the backend of GMB gives you valuable insights about local SEO. This is where you see how people find your business, what they type in, where they’re from, how many people ask for directions, call you, visit the site, and more – perfect for understanding your (potential) customers better, which makes it easy to improve everything. On top of that, honest reviews about your products or services, right there on your Business Profile, help people make informed choices and increase their satisfaction. People trust people, not businesses. These reviews set your business apart, boosting its reputation and credibility. In a world where social proof guides our decisions, platforms like Google My Business (aka Google Maps) make it simple to gather recommendations with just a few clicks. Why Do I Need a Website If I Have Google My Business? Great question! The ranking of your business depends on the amount of SEO work done on your website. Surprise, surprise, if you just have a GMB profile, you won’t rank high for all the keywords you want to be found for. If you are not sure if the SEO fundamentals have been done on your website (aka, if you are not getting customers from online), click here for a report on what has been done, what hasn’t, and where you rank. Also, I think we can all relate to using Google Maps to find quick, on-the-go info (especially when we’re on mobile). Some of us need more details before we commit to making a decision. Without a website, you’re potentially missing out on these curious customers. A website serves as your digital storefront, where customers can explore every nook and cranny of your business, from your history, the quality of your products and services, proof of work, and more. Anyway, most people are checking your business out in the evening when it’s not acceptable to call. Make it easy for them to contact you through the website. How We Optimize Your GMB We take your Google Maps profile from bad, okay, or good to excellent. And if you don’t have one, we’ll create it from scratch. We’ll fully optimize it so it’s done properly and bring your business to life with high-quality photos and engaging videos. We also help you generate reviews because, as we all know, before making up our minds, we all read reviews cause, simply, people trust people. It’s all about making your business trustworthy and appealing. “64% of consumers use Google My Business to find contact details for local businesses, 94% of calls to local businesses come from GMB on weekdays, and an average business is discovered in over 1,000 monthly searches.” – GITNUXMARKETDATA Google My Business 2023 Why Google Reviews Matter Did I mention Google Reviews? Yes, it’s also part of your Google My Business Profile, and as said above, we help you seamlessly generate them because you NEED them. Also, reviews can help boost your Google My Business ranking, especially if reviews mention keywords and locations, for example, “best Guinness in Dublin.” When customers leave reviews, it encourages others to do the same. It’s like a chain reaction. The more reviews you have, the more visitors you’ll get. Here’s why they matter: Credibility & Social Proof: We’re social creatures, and we trust other people’s recommendations. Think of reviews like your online word-of-mouth. Competitive Edge: Positive reviews set
5 tips for for selling services and products online
Selling services and products online is a must for any modern business. With the internet’s wide reach, you have the opportunity to tap into a global audience and thrive in the digital marketplace. But how can you succeed in selling online? In this article, we’ll explore five essential tips to help you effectively sell services and products online. 1. Create an Engaging Online Store Page To start strong, create an engaging online store page on your website. Think of it as your digital storefront. Make a great first impression by ensuring easy navigation, clear product categories, and compelling product descriptions. Don’t forget to optimise your store for mobile devices since many people shop using their smartphones. Speed up your page and make it user-friendly for a seamless browsing and purchasing experience. 2. Optimise Product and Service Descriptions for SEO To attract more visitors and improve your search engine rankings, optimise your product and service descriptions for SEO. Use relevant headings and tags to make them easily scannable and search engine-friendly. Encourage customers to leave reviews and ratings, which boosts your credibility and attracts more potential buyers. Keep your descriptions informative but not overwhelming. Highlight what makes your products or services unique compared to the competition. Also, optimise your meta tags to improve click-through rates from search engine results. 3. Master the Art of Conversion Copywriting and CTAs Conversion copywriting can make a huge impact on your online sales. Craft compelling and persuasive product descriptions that effectively communicate your offer’s value and benefits. Strategically place persuasive call-to-actions (CTAs) throughout your website to guide visitors towards making a purchase. Address their pain points and position your products or services as the ideal solution. Showcase the benefits they’ll receive and create a sense of urgency to encourage immediate action. 4. Implement Retargeted Ads to Bring Back Visitors Not every visitor who lands on your website will make a purchase right away. That’s where retargeted ads come in. Use tracking pixels or cookies to display targeted ads to those visitors who showed interest but left without converting. Remind them of your offerings, provide incentives or discounts, and use persuasive ad copy to entice them to return to your website. Drive the retargeted traffic to relevant landing pages that align with their initial interests. 5. Align Social Media and Email Marketing Strategies Social media and email marketing are powerful tools for promoting and sell products online. Build an engaged social media community by sharing valuable content, updates, and behind-the-scenes glimpses of your business. Actively promote your offerings while fostering relationships and encouraging user-generated content. Leverage email marketing to create personalised campaigns tailored to your subscribers’ specific needs and preferences. Want to learn more about selling services online and boosting your Google rankings? Get in touch with us today! Following our proven marketing roadmap, we’ll guide you in showcasing your unique products and services with tailor-made SEO and automation strategies. During this session, we’ll prepare a personalised report specifically for your business, highlighting the areas that need improvement and educating you on the best course of action for your marketing needs. Waste no time; get your free report today. Looking forward to talking to you. contact 1. Create an Engaging Online Store Page 2. Optimise Product and Service Descriptions for SEO 3. Master the Art of Conversion Copywriting and CTAs 4. Implement Retargeted Ads to Bring Back Visitors 5. Align Social Media and Email Marketing Strategies
What to Expect From ROI Stage
The Roadmap Stage 2: What to expect from ROI stage After successfully laying the foundations in stage 1, it’s time to build upon your online presence. Our ROI stage ensures a consistent return on your investment, helping you achieve sustainable growth. Continuous ROI growth What can you expect from the ROI stage? Well, get ready for a continuous surge in your return on investment. By using our expertise and just two proven strategies, you’ll see a remarkable increase in your ROI. As your rankings rise, more customers will be attracted to your business. At the same time, our retargeting efforts will bring back visitors, expanding your customer base even further. Just imagine: you make an initial investment, and the returns keep coming in. With our services spanning over six months, your ROI will not only grow but also continue to increase over the years. It’s like a never-ending cycle of success – here’s how we do it. Did you know? Websites ranking in the top 10 of Google search results receive over 90% of the organic traffic. The higher your ranking, the greater the chances of people clicking on your website, engaging with your products or services, and ultimately converting into paying customers. start with a free report SEO Strategy Ranking higher and dominating keywords Once the basics are in place, get ready to see your website climb the Google search rankings. Your local keywords will secure a top-three position, ensuring your business gets noticed by the right audience. While it’s important to rank high for specific keywords, our ultimate goal is to continue excelling across all niche-relevant keywords. We want your business to claim a top-three spot in search results for all your target keywords and desired locations. By maintaining this position, you’ll strengthen your online visibility and attract a consistent stream of new customers. With our meticulous SEO strategies, your upward trajectory is certain. Retargeted Ads Turn window shoppers into loyal, paying customers Did you know that over 92% of first-time website visitors don’t make a purchase or contact you on their initial visit? That’s where our retargeting expertise comes into play. We’ll strategically display customized ads to those interested in your products or services. By reconnecting with these potential customers, we’ll increase the likelihood of conversion and reinforce your brand presence. With our retargeting strategies, you can bring valuable traffic back to your website and maximize your chances of generating leads and sales. The best part? These ads involve a one-time payment, making it a cost-effective method with perpetual returns. Your ROI will continue to soar as your business constantly engages and targets a broader audience. Reporting Get biweekly updates on achieved results and progress Transparency and informed decision-making are essential to us. With our comprehensive reporting, you’ll receive biweekly updates on the results we’ve achieved and gain valuable insights into your campaign’s performance. Our reports go beyond keyword rankings and provide information on new traffic sources and the best-performing keywords. This insider knowledge will keep you ahead of the competition and enable you to optimize your marketing strategy further. ROI Stage Results Overview So what can you expect from this stage? Higher rankings: Watch as your website climbs higher in search engine rankings, dominating both local and general keywords. Increased customer base: Achieving top positions for important keywords has a significant impact on attracting new customers to your business. Consistent growth: As we continue to improve your rankings, you’ll experience a steady increase in the number of new customers, providing a constant flow of business growth. Improved ROI: Our strategies are designed to provide the highest ROI, and including retargeted ads further enhance your returns. With retargeting, you can continue to target potential customers and see continuous growth in your ROI. ROI Calculator Wondering what your potential ROI could be? Use our ROI calculator to estimate the returns you can expect from our stage 2 strategies.[inv-cal-wppluginbox] Real-Life Success Stories Want proof that our two strategies work? We have a proven track record of helping businesses just like yours increase ranking, drive more traffic and ultimately bring in a consistent flow of new customers. Check out our case studies. SEO Case studies Discover what’s needed for you before moving to Stage 2 Get a free report that analyzes your keyword rankings, competitors’ performance, and website user experience, providing valuable insights into how our strategies can benefit your business. Please fill out the form below to receive more information and start your ROI-focused stage 2 journey. START WITH A FREE REPORT Continuous ROI growth SEO Strategy Retargeted Ads Reporting ROI Stage Results Overview Real-Life Success Stories
