5 core UX design principles for a great user experience
5 core UX design principles for a great user experience As we’ve discussed quite a few times already, creating a great user experience (UX) is really important. And just like any innovative customer-centred approach, UX has its own set of principles, ensuring your website is not only user-friendly but also engaging and impactful. In this […]
What’s the difference between usability and user experience?
What’s the difference between usability and user experience? So, you’ve probably heard the terms “usability” and “user experience” thrown around a lot, especially when it comes to designing websites or apps. But what do they really mean? And why are they so important for your online presence? Let us break it down for you. Demystifying […]
Boost conversions with these UX tips for landing page design
Boost conversions with these UX tips for landing page design Your website needs to be inviting, intuitive, and optimized for conversion, and we’re not just talking about tweaking colors or rearranging buttons. Today, we’re focusing on UX (User Experience) tips to enhance your landing page design and boost conversions. UX optimization for landing pages is […]
5 Signs Your Site Has UX Issues
5 Signs Your Site Has UX Issues SO! You’re feeling uncertain about your website’s user experience (UX), huh? Don’t worry, you’re not alone! We are here to help you understand what UX is, why it’s important, and how to check if your website needs some help – we can do that, too! A great website […]
How can regular website maintenance keep your site secure and SEO-friendly (Part II)
How can regular website maintenance keep your site secure and SEO-friendly (Part II) As promised, we’re back with part II – all things website maintenance and why you need it. As previously mentioned, a neglected website is like a ship with a leak—it’s going down, and it’s going down fast. At the same time, security […]
How can regular website maintenance keep your site secure & SEO-friendly (Part I)
How can regular website maintenance keep your site secure & SEO-friendly (Part I) Regularly taking care of your website is super important to keep it safe and easy to find on the internet. Just like how you gotta keep yourself looking good and stylish to get noticed, your website needs regular attention to catch people’s […]
How The Roadmap helps businesses understand digital marketing
How The Roadmap Helps Businesses Understand Digital Marketing Curious about the story behind The Roadmap and how we became the digital marketing agency we are today? Well, in this blog post, we’ll take you on a journey through our company’s history and share what sets us apart from other marketing agencies. We’ll also share the […]
Should I choose WordPress or Shopify?
Should I choose WordPress or Shopify? When you want to make a website, one of the big decisions is picking the right platform. There are lots of options out there, but two of the most popular ones are Shopify and WordPress. Let’s take a closer look at both so you can decide which is best […]
Why having a good UX website matters?
Why having a good UX website matters? Wondering why a great website is so important before anything else? It’s simple – without it, your marketing efforts won’t get far. And when working with us, or any other digital agency, if your foundations – including your optimized website – are not in place, then you basically […]
A website redesign roadmap in 5 easy steps
A website redesign roadmap in 5 easy steps Do you want to improve your website’s performance and brand perception? A website with a good user experience (UX) can increase conversions, engage users, and improve your brand’s overall digital presence. If you feel like your website is stuck in the past, maybe not performing as well […]
