Top Style

SEO Case Study

Top Style is a salon furniture and equipment supplier that caters for the whole of Ireland. Because of this, their SEO strategy had to spread nationwide, so we developed a tailored SEO for the e-commerce store strategy that would get them ranking highly in Google search results across the country. Let’s take a look at how we did it.

Top Style's Google Ranking Transformation

In just three months, Top Style went from lurking in the online shadows to ranking second on Google search results for important keywords such as ‘salon equipment in Dublin’ and ‘salon fittings in Dublin.

Google My Business & Google Maps:

How We Boosted Top Style's SEO with High-Quality Content & Reviews

To further strengthen their SEO across the web, we optimised Top Style’s Google My Business and Google Maps profiles with high-quality images, SEO-friendly text and more customer reviews to give the business validity. These steps alone increased their click-through rate tenfold.

What We Did - Top Style's Journey to Top Google Rankings for Salon Furniture in Dublin

We helped Top Style successfully apply for the Trading Online Voucher with the Local Enterprise Office, which covered half of the costs
Optimised Top Style’s Google My Business profile to increase conversions when they’re found on Google
Optimised the frontend and backend of every page of their website using our proven SEO formula
Implemented our monthly SEO stategy which includes actively posting relevant content on their website in the form of blog posts, FAQs and new pages

Timeline to Top Style's SEO Success

Check out the timeline and steps it took to go from invisible online to ranking at the top of Google search results.

Week 1

Our team got to work! We did an in depth keyword analysis and created a 6-month content plan.

Week 2 - 3

We began implementing these keywords into the front and back end of Top Style’s website so Google could correctly read it.

Week 10 - 12

With foundations in place, we got started on advanced SEO strategies, writing SEO-optimised blog posts and FAQs, which we continue to do today, ensuring Top Style keep hold of their top spot.

The Results

Top Style experienced a huge increase in visitors, enquiries and sales from their website!

Before SEO

Where they ranked before we started

47th Salon equipment in Dublin
50th+ Salon fittings in Dublin
32nd Salon furniture Dublin
33rd Salon chairs in Dublin
49th Barber shop furniture in Dublin
30th Buy salon equipment in Dublin
31st Where to buy salon equipment in Dublin
50th+ Barber equipment Ireland

After SEO

Where they ranked after

1st Salon equipment in Dublin
1st Salon fittings in Dublin
5th Salon furniture Dublin
7th Salon chairs in Dublin
10th Barber shop furniture in Dublin
2nd Buy salon equipment in Dublin
2nd Where to buy salon equipment in Dublin
24th Barber equipment Ireland

The Next Steps:

Building Trust & Broadening Online Reach with Social Media

The next steps for Top Style were to work on a social media strategy to build trust amongst their customers and broaden their online reach even further.

How People are Finding Top Style on Google

Over the past three months, 3,322 people have found Top Style on Google because they are ranking high for keywords like “Salon equipment delivery in Dublin,” “Salon equipment in Ireland,” “Salon equipment in Leinster”, and more!

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

What Our Clients Have to Say About Our E-commerce SEO Services

"The Mamma team built out our website and SEO at nuinfusions.com and we're really happy with the result."

"The cost was very reasonable and we feel that we now have a more visually appealing site and have ticked off all the basic SEO tasks, helping us get more visitors and more conversions. The site did take longer than expected to develop but it was worth getting it done right. Thanks again to the Mamma team!.

SEE MORE REVIEWS

Schedule a Consultation

Let our tailored e-commerce SEO strategy work wonders for your business, just like it did for Top Style. Schedule a free consultation with our expert team today and learn how we can help you rank #1 for your targeted keywords and increase your online visibility, visitors, enquiries, and sales.

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Businessed we helped

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