Why you need to invest in retargeting ads?
Welcome to Stage 2 of Our Marketing Roadmap
Moving on to the next step in our marketing roadmap, let’s talk about retargeting ads. Once your website is good to go, ranking higher, and your Google My Business profile is optimised, it’s time to dive into the exciting part of digital marketing that brings in more returns. Retargeting ads are a key player here.
They help bring back people who’ve already shown interest in your website. We strategically show ads on social media to remind them about your brand, highlight what you offer, and, most importantly, boost the chances of them making a purchase. This is the shift from setting up the basics to exploring the more dynamic and rewarding side of digital marketing for better results.
What can you expect from the ROI stage?
Types of Google Ads
But What are Retargeting Ads?
Well, let’s keep it simple. Ever found yourself browsing online, checking out a product, maybe even adding it to your cart, but then got distracted and forgot about it? If so, you’ve likely experienced retargeting ads. So, what exactly are retargeting ads? Well, they’re a savvy marketing strategy designed to reconnect with individuals who have previously visited your website. These ads specifically hone in on people who have shown interest in your business but haven’t quite taken the plunge to make a purchase or complete a desired action.
How Do They Work?
The Impact of Retargeting Ads
By showcasing customised ads to these potential customers, retargeting keeps your brand in front of their eyes. This not only increases brand awareness but also acts as a gentle nudge, encouraging them to revisit your website and, ideally, complete the desired action—whether it’s making a purchase, signing up, or engaging with your content.
Retargeting ads are your digital reminder, ensuring that the products or services you were interested in don’t fade into the online world but stay front and centre, ready for you to explore further.
Setting Up Retargeting Ads
Setting up retargeting ads is a one-time process that provides long-term benefits. We recommend using video ads for their higher engagement rates. Once we set up the retargeting campaign, you can continue reaping its benefits for years to come. And you only pay once it’s all done. Our clients have found it to be a cost-effective strategy, as they only pay a few cents for each impression.
As you witness the results and gain more customers through retargeting ads, we can further enhance the strategy by creating specific ads for your products or services. By targeting those who have already visited your website and considering your increasing Google ranking, setting up retargeting ads is an obvious choice that will continuously improve your online presence.