Free Checkup

Munster Solar

An Organised Marketing Strategy Delivering High-Value Leads for a Fast-Growing Solar Company

Munster Solar partnered with us to get their online foundations right. After quick wins from SEO and a rebuilt website, we launched a full marketing plan that now delivers a flurry of high-intent leads, which we help them stay on top of. Eddie and the team are now on a 12-month strategy that delivers month-on-month ROI.

A strong partnership that drives results and ROI

  • High ROI from Google Ads campaigns targeting residential and commercial leads
  • Ranking top 3 for 18 high-value keywords across Munster
  • Lead tracking ensures every enquiry is followed up promptly
  • Website rebuilt with clear SEO content and structure
  • Long-term partnership with monthly meetings and ROI reporting
Eddie, owner of Munster Solar, at a trade show.
"We’re finally getting quality leads from the areas we want. I log in and see people on the site in real-time. It’s brilliant."
– Eddie O’Meara, Munster Solar

Ranking top 3 across Munster for high-intent solar searches

They’re now ranking on page one for high-intent queries like “commercial solar installation Limerick”, “residential solar Tipperary”, and more. With over 18 keywords in the top 3 positions, they’ve never been busier. Eddie and Aine are in a position to choose the clients they want.
“Our lead generation has increased steadily since we partnered with them. They are a great team to work with.”
– Eddie O’Meara, Munster Solar

Commercial Ad Campaign Results

  • Became profitable within 2 weeks of launch
  • Campaign averages 24 new leads per month
  • One good commercial job covers ad cost for 6+ months
  • Leads include schools, farms, and commercial buildings
  • Weekly reporting shows consistent ROI and growth

Residential Ad Campaign Results

  • Campaign averages 42 new leads per month
  • Helps them focus on higher-value residential clients
  • We help manage and automate increased lead flow
  • Weekly updates show real ROI and consistent lead growth

Staying Top of Mind with Retargeting

  • Social media ads re-engage visitors who haven’t converted yet
  • Keeps Munster Solar top of mind across Facebook and Instagram
  • Video creative showcases testimonials and SEAI grant info
  • Weekly reporting highlights steady ROI growth and quote conversions
Note: These results are from July 2025. We keep this page updated monthly so you always see the real numbers.

What's included in their marketing plan

  • A full-service marketing team with one main point of contact
  • Ongoing ROI improvements from both commercial and residential channels
  • Eddie and team now fully understand and trust the strategies
  • A partnership focused on simplifying digital marketing for ambitious business owners
Munster solar’s van in front of one of their recent jobs.

What other solar companies say

What Eddie says about The Roadmap

Eddie O’Meara
Munster Solar
The Roadmap have been great to deal with especially Miriam who who goes above and beyond to help with our marketing, website design and blogs. Our lead generation has increased steadily since we partnered with them. They are a great team to work with.

Get a clear, custom strategy with no pressure to commit.

Learn What Digital Foundations Your Business is Missing

Fill out the form

Quick questions about your business & goals

Get Your Checkup

We’ll review your site, rankings, reviews & online setup

Review & Decide

You’ll get a clear overview within 1–2 days — no pressure, no commitment

Helping businesses grow with clarity
Facebook-square Instagram Linkedin
Request Checkup
Copyright © 2025 The Roadmap
Free Checkup