High ROI from Google Ads campaigns targeting residential and commercial leads
Ranking top 3 for 18 high-value keywords across Munster
Lead tracking ensures every enquiry is followed up promptly
Website rebuilt with clear SEO content and structure
Long-term partnership with monthly meetings and ROI reporting
Eddie, owner of Munster Solar, at a trade show.
"We’re finally getting quality leads from the areas we want. I log in and see people on the site in real-time. It’s brilliant."
– Eddie O’Meara, Munster Solar
Ranking top 3 across Munster for high-intent solar searches
They’re now ranking on page one for high-intent queries like “commercial solar installation Limerick”, “residential solar Tipperary”, and more. With over 18 keywords in the top 3 positions, they’ve never been busier. Eddie and Aine are in a position to choose the clients they want.
“Our lead generation has increased steadily since we partnered with them. They are a great team to work with.”
– Eddie O’Meara, Munster Solar
Business Background & Owner Story
Munster Solar partnered with us to get their online foundations right. After quick wins from SEO and a rebuilt website, we launched a full marketing plan that now delivers a flurry of high-intent leads, which we help them stay on top of. Eddie and the team are now on a 12-month strategy that delivers month-on-month ROI.
Commercial Ad Campaign Results
Became profitable within 2 weeks of launch
Campaign averages 24 new leads per month
One good commercial job covers ad cost for 6+ months
Leads include schools, farms, and commercial buildings
Weekly reporting shows consistent ROI and growth
Residential Ad Campaign Results
Campaign averages 42 new leads per month
Helps them focus on higher-value residential clients
We help manage and automate increased lead flow
Weekly updates show real ROI and consistent lead growth
Staying Top of Mind with Retargeting
Social media ads re-engage visitors who haven’t converted yet
Keeps Munster Solar top of mind across Facebook and Instagram
Video creative showcases testimonials and SEAI grant info
Weekly reporting highlights steady ROI growth and quote conversions
Note: These results are from July 2025. We keep this page updated monthly so you always see the real numbers.
What's included in their marketing plan
A full-service marketing team with one main point of contact
Ongoing ROI improvements from both commercial and residential channels
Eddie and team now fully understand and trust the strategies
A partnership focused on simplifying digital marketing for ambitious business owners
Munster solar’s van in front of one of their recent jobs.
What other solar companies say
What Eddie says about The Roadmap
Eddie O’Meara
Munster Solar
I tasked the team at The Road Map to create a new website for me and plan and build a 12 month digital marketing strategy. Miriam was an absolute pleasure to work with from start to finish. I am delighted with the website and communication and Miriam’s wealth of knowledge was outstanding.
I would highly recommend this company to anyone that is looking for a website or digital marketing plan.
Learn what digital foundations your business is missing
Get a clear, custom strategy with no pressure to commit.
Fill out the form
Quick questions about your business & goals
Get Your Checkup
We’ll review your site, rankings, reviews & online setup
Review & Decide
You’ll get a clear overview within 1–2 days — no pressure, no commitment
