Marketing Foundations

Get your online essentials built properly

It’s time to take action and give your business the attention it deserves. First, you need to be found online and then be chosen. For that to happen, our foundation services are specifically designed to ensure that your online essentials are built correctly. Depending on your business needs, our one-time services take 3-10 weeks to complete and, with constant reporting and tested results, will give you the boost you need to build your digital presence.

Quick wins

Our most popular quick wins include optimising websites for mobile, SEO on the front end and back end, improving website design, adding new pages, improving site speed, adding the best keywords, and ensuring all other SEO fundamentals are done properly. With our team of experts on your side, you’ll see fast results in just a few weeks!

Website design

We specialise in creating Google-friendly, user-friendly designs that not only look great but also drive sales. If you already have a website, we’ll audit and revamp all design elements to make it UX-friendly. If you don’t have a website, we’ll create one from scratch. Our designs are tailored to your brand’s needs and optimised to attract new customers and increase conversions. Plus, as a next step, we take care of all the maintenance and technical upkeep, so you don’t have to worry about a thing.

SEO essentials

You can’t be found online if you don’t have a strong SEO foundation. Our SEO essentials cover everything you need to increase visibility, search engine rankings, and credibility. We’ll register your business on reputable websites and optimise your keywords, cover SEO basics like site speed, meta descriptions, and alt attributes, as well as advanced topics like mobile friendliness, site security, and content optimisation.

Google My Business

Don’t forget the power of Local SEO and, of course, the power of Google Maps – cause that’s where people are looking for products and services like yours! Now, we’ll help you showcase your unique selling points, including website and social media links, and build a positive reputation with reviews. Our team can optimise your Google My Business profile with engaging, high-quality content within 1-2 weeks, ensuring your audience gets a clear idea when they find you on Google Maps.

More than 90% of businesses we've dealt with don't have their online essentials built correctly.

Request a Checkup

Find out what online foundations your business is missing with our free checkup. Our team will spend time analysing your online presence to educate you on what needs to be done.

What our clients say

130+

new clients past 12 months

Top 10

for 83 target keywords

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

4,200+

Classrooms in Ireland

348%

increase in website users

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters…

We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

6 awards

won since 2023

Top 10

for 36 keywords

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:

Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.

SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.

Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.

But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.

If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

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Explore our customers stories

Foundations

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SEO

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Explore our customers stories

Marketing Foundations

Get your online essentials built properly

Quick wins

Website design

SEO essentials

Google My Business

More than 90% of businesses we've dealt with don't have their online essentials built correctly.

Request a Checkup

What our clients say

Foundations

SEO

Ads

Social

Foundations

SEO

Ads

Social