Munster Solar Success Story

Our Result-Bringing Marketing Roadmap for Solar Companies

In November 2023, Munster Solar, a leading solar solutions provider in Ireland, approached us for help in getting started with digital marketing. They needed to attract more clients and leads for their solar PV systems, battery storage, and electric vehicle chargers, so we stepped in and created a personalized strategy tailored to the solar industry, which helped them lay their digital foundations properly and improve their marketing efforts. The results were very promising!

The Problem

Marketing Challenges in the Solar Industry

Despite offering top-quality solar solutions, their online visibility was limited, and they struggled to rank in search engine results. In fact, they couldn’t be found online for any relevant keywords, and they had very low online traffic. As they didn’t have any prior experience with SEO, it was challenging for them to reach their target audience and expand their customer base, plus, they lacked a cohesive digital marketing strategy to effectively showcase their offerings and differentiate themselves in such a competitive market. Adding to the challenge, their website was neither optimized for UX nor SEO, which meant we had to start from scratch.

Our Services

Our Stage 1 Marketing Plan for Solar Panels

Website UX redesign

Enhanced user experience for better engagement and conversions.

Google review generation

Generated positive reviews on Google to boost online reputation.

Google Maps optimization

Improved local search visibility by optimizing Google Maps profile.

SEO Website optimization

Improved website ranking and visibility with front & backend optimizations.
We provided Munster Solar with a customized solution that included strategic guidance and targeted marketing strategies such as front and back-end SEO optimizations to improve their search engine ranking and visibility. We redesigned their website with interactive UX elements and consistent branding to make it more engaging and user-friendly and we also optimized their profile on Google Maps, initiating a Google Review Generation campaign to boost their credibility by leveraging positive client feedback.

Website UX redesign

Enhanced user experience for better engagement and conversions.

Google review generation

Generated positive reviews on Google to boost online reputation.

Google Maps optimization

Improved local search visibility by optimizing Google Maps profile.

SEO Website optimization

Improved website ranking and visibility with front & backend optimizations.

Keyword Rankings Before & After Working With Us

As part of our marketing roadmap for Munster Solar, we conducted a thorough competitor analysis and keyword research to identify the most relevant keywords they needed to be found for in Tipperary, Munster & Ireland. Then, we strategically optimized both their front and back end using these targeted keywords, audited their website to identify areas for improvement and kept monitoring their progress & Google rankings to ensure that they were on track to achieve their goals.

Keyword Rankings for Google Maps

Keyword
December 2023 Rank
January 2024 Rank
domestic solar panels Munster, Ireland
Past 50th
1st
solar charge controller Munster, Ireland
Past 50th
1st
are solar panels worth it in Munster, Ireland
Past 50th
1st
solar panels Munster, Ireland grant
Past 50th
1st
electric Munster, Ireland solar pv
Past 50th
1st
solar panels Munster, Ireland prices
Past 50th
1st

Keyword Rankings for Google Search

Keyword
December 2023 Rank
January 2024 Rank
solar pv grant Tipperary
13th
1st
solar panels Tipperary grant
20th
5th
solar panels for commercial use Tipperary
10th
5th
solar pv panels cost Tipperary
12th
8th
domestic solar panels Tipperary
39th
13th

The Results

The results have been very promising so far. Munster Solar’s rankings keep improving, bringing in more paying customers and profits. We’re constantly monitoring and refining our strategies to ensure they’re getting better and better. With a strong digital foundation, they can now move to Stage Two of our marketing roadmap to further increase their ROI.

Dominating Local
Search

Munster Solar now ranks first for multiple keywords in their area, including “solar PV grants” and “commercial and domestic solar panels in Munster and Tipperary.” Increased visibility positions them as a top choice for potential customers seeking solar solutions in the region.

Substantial Increase in Organic Traffic

Achieved an impressive 86% increase in organic traffic within just one month. In December 2023, they had 43 visitors, which soared to 80 visitors in January 2024. This surge in traffic indicates improved online visibility and heightened interest in Munster Solar’s offerings.

Enhanced User Engagement

We’ve also seen a notable improvement in user engagement metrics. The average engagement time on Munster Solar’s website increased from 27.9 seconds in December 2023 to 34 seconds in January 2024, which indicates that visitors are spending more time exploring Munster Solar’s website, showing a deeper interest in their products and services.

Start With A Free Marketing Report

If you’re in the solar industry and looking to improve your online presence, whether in your local area or nationwide, we’re here to help. Simply fill out the form, and our experts will provide you with a free report highlighting everything that needs to be done to improve your marketing.
Roadmap
Grants