The Roadmap
More than just a marketing strategy
We design a marketing roadmap that’s tailored to your business’s industry and audience. Our approach is results-driven, ensuring that we only advance to the next strategy once we’re confident that your digital foundations are solid and you’re seeing the benefits.
Marketing Foundations
Get your online essentials done properly
Our foundation services are all about making sure your business gets noticed and chosen online. If your online presence isn’t strong, spending more on advanced digital marketing strategies might not give you the results you want. These services are like the building blocks for your online visibility, and that’s why we start with them. As part of our foundation services, we take care of essential once-off tasks, such as mobile optimisation, website redesigns, basic quick SEO wins and much more, to improve how your website shows up in online searches and create a website that is easy for people to find and use.
SEO Strategy
Get your business seen on Google
With our SEO strategy service, you’ll gain improved visibility and ranking on search engines. We’ll develop organic SEO strategies, content plans, link building strategies and blogging strategies to enhance your online presence and attract more organic traffic. By implementing SEO strategies, we’ll help your website rank higher in search results, making it easier for potential customers to find you.
Digital Advertising
Generate consistent profit
Once your foundations are in place and people start interacting with your new or revamped website, we’ll suggest proceeding with digital ads. Our team specialises in creating and managing digital advertising campaigns to help you reach your target audience effectively and even bring those visitors back until they become customers. We offer a range of services, from Google ads to display ads, retargeted and targeted social media ads, all tailored to bring customers to your business and boost your return on investment.
Social Marketing
Engage with your audience
Now, it’s time to reach a wider audience, show the human side of your brand, and stay connected. We’re all about the online word-of-mouth, which leads to brand awareness, referrals, and improved customer engagement. We’ll work with you to develop a comprehensive social media strategy and execute digital PR services to engage with audiences, and drive interactions that support your business goals.
Other Digital Services
Your needs, our priorities
One size doesn’t fit all, and we know that very well. If your business has unique needs, we’re once again here to help. By offering customised marketing solutions, we can discuss and craft a proposal that aligns with your specific requirements. You can choose from the services mentioned above, combine them, or even receive additional services like professional videography, digital PR, newsletters, automation marketing strategies, external management, recruitment help, and many more. Remember, your digital foundations are all that matter, so investing in these will only get you started.
Over 90% of businesses lack proper implementation of online essentials.
Don’t be part of the majority. Take action now to ensure your business has the online foundations done correctly.
Request a Checkup
Human-made & 100% free.
Our team will prepare a detailed report tailored to your business and educate you on the best roadmap for you. We’ll analyse your current digital marketing efforts, discuss the technicalities, and run a thorough audit to identify areas for improvement.
What Our Clients Say
130+
new clients past 12 months
Top 10
for 83 target keywords
“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”
Thomas & Stefan, Mannion Solicitors
4,200+
Classrooms in Ireland
348%
increase in website users
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters…
We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”
Patrick Jackson, Picker Pals
6 awards
won since 2023
Top 10
for 36 keywords
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.
SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”
Angelika Heron, Relaxing Therapies
