Digital Advertising

We are here to help you get your brand in front of the right people. With our digital advertising strategies, we’ll use data to create unique ads that speak to your audience’s interests, preferences, and shopping behaviour.

Our advertising strategies

Google Ads

Let’s say you’ve got a new product or service or just something specific you want to promote at a particular time, but your business’ website is ranking past the first page on Google. Google ads can help you drive immediate targeted traffic to your website and reach potential customers who are searching for services and products like yours, even if you’re not organically ranking for these.

Targeted Ads

Since people spend a lot of time on social media, it’s important to be there at times when they are more likely to purchase. Targeted ads can help you do just that. With targeted advertising, you can create unique ads tailored to the right audience at the right time, using customer data to find the people who’d be most interested in your products or services.

Display Ads

Do you ever find yourself scrolling through social media or watching YouTube videos and see an ad for a product or service you’re interested in? Display ads are perfect for promoting your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

How does our ads strategy work?

We are always working to improve your ROI on our advertising strategies. Every two weeks, we analyse how your ads are performing and make changes to ensure they are the best they can be. We track your ROI and also send you weekly reports that include personalised data and KPIs so you can see how your investment is doing. And when your ads are making a high ROI, we use that information to create more ads that we know will be successful. Our goal is to deliver results.

Try our free checkup

Now, before running any ads, you need to have a fully functional website that works fine on all devices – your ads need to lead somewhere, right? So, if you think your website has issues, we’re here to help with a free checkup to ensure your digital foundations are laid properly. Let’s check them.

What our clients say

130+

new clients past 12 months

Top 10

for 83 target keywords

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

4,200+

Classrooms in Ireland

348%

increase in website users

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters…

We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

6 awards

won since 2023

Top 10

for 36 keywords

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:

Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.

SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.

Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.

But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.

If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Foundations

Ads

SEO

Social

Foundations

Ads

SEO

Social

Foundations

Ads

SEO

Social

Foundations

Ads

SEO

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Foundations

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SEO

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Explore our customers stories

Foundations

Ads

SEO

Social

Explore our customers stories

Digital Advertising

Our advertising strategies

Social retargeting ads

Google Ads

Targeted Ads

Display Ads

How does our ads strategy work?

Try our free checkup

What our clients say

Foundations

SEO

Ads

Social

Foundations

SEO

Ads

Social