Case Study
How DTD Transformed John Tours Digitally
DTD Services We Implemented
Step 1
Grant Selection
Step 2
Booking System
Step 3
Improved Website & Once-off SEO
Step 4
GA4 & Conversions Tracking Setup
Step 5
Videography Services
Step 6
Video Editing for Website and Social Media Step 1
Grant Selection Step 2
Booking System Step 3
Improved Website & Once-off SEO Step 4
GA4 & Conversions Tracking Setup Step 5
Videography Services Step 6
Video Editing for Website and Social MediaAnd The Results?
fully booked for summer 2024
A Steadily Improving Online Presence
Reasons Why John’s Tours was Chosen for The DTD
- Membership in The Approved Tour Guides of Ireland (ATGI)
- Unique tours covering attraction visits, history, and ancestry experiences
- Engaging activities that set them apart
- Certified Tour Guides with university education in history
- Specialization in genealogy, horticulture, and tourist management
- Alignment with Fáilte Ireland’s National Online Distribution Strategy (NODS) categories
Website Development and Optimization
- Improved User Experience: User-friendly design encourages longer visits and better understanding of offerings.
- Higher Conversion Rates: Visitors are more likely to become customers with an easy-to-use website.
- Ongoing Maintenance: We offer maintenance services to keep John’s website running smoothly.
- Regular Updates: Our team provides regular updates and security measures for optimal performance.
- Peace of Mind: With us handling technical aspects, John can focus on his core business, knowing his website is secure and up-to-date.
Connected Online Booking System
- Sales Boost: Peek Grow's automation increases sales by 30%, saving time and costs.
- Enhanced Features: Top-notch online booking, upsells, and recovery of lost sales drive revenue.
- Centralised Management: Operators access a centralised system for ticket sales, with resource assignments and QR tickets.
- Mobile Efficiency: Peek Grow's mobile system offers automated reminders and review requests, enhancing satisfaction.
- Unified Workflow: Seamless integration with other systems simplifies bookings and boosts operational efficiency.
Once-off SEO Implementation
- Long-Term Results: Front and back-end optimisation generate consistent results for years.
- User-Friendly Design: Frontend optimisation ensures visual appeal, navigation ease, and search engine optimisation.
- Technical Enhancements: Backend tasks optimise speed, fix broken links, and improve site structure and meta tags.
- Quick Wins: Our focus is on delivering fast results, demonstrated through biweekly reports showing Google ranking improvements.
- Demonstrated Progress: Biweekly reports showcase improvements in Google rankings for key keywords, highlighting the effectiveness of our approach.
Keyword Research & Copywriting
In our ongoing keyword research and content strategy for John Tours, we specifically targeted industry-relevant keywords to maximise their online visibility and reach. We identified and incorporated key phrases such as “guided Irish tours,” “historical attractions in Ireland,” and “unique travel experiences Dublin” into their content.
This strategic integration aimed to align John Tours with the specific queries and interests of their target audience, making their services more discoverable in online searches. By tailoring the content strategy to address these specific keywords, we not only improved their search engine rankings but also ensured that the content resonates with potential customers seeking distinctive and memorable travel experiences in Ireland.
Ongoing SEO Strategy
Continuing our collaboration, we regularly fine-tune the content on John Tours’ website to stay up-to-date and effective. This involves adjusting the existing material to match the latest trends and what search engines like. We also make sure to publish interesting blogs that focus on topics like Irish history, cultural attractions, and travel tips, keeping John Tours’ audience engaged.
Our strategy goes beyond just words – we encourage happy customers to leave positive reviews, boosting John Tours’ credibility. We also include smart links in the content to make the website more authoritative and improve its performance on search engines. This all-around approach ensures that John Tours stays lively, captivating, and well-placed among other online travel services.
Videography & Photography
Even though the client provided some content, our team took it up a notch. We chose colours, made logos, and ensured everything fits the brand. We even improved the details like image quality and made sure people can easily find things and the tour information properly. Our designers worked hard to pick images that match each tour, making the whole website look amazing. Not to forget, we optimised the metadata, making it easy for search engines to understand, and ensured accessibility so that everyone can use the site.
While our initial description focused on design aspects, it’s worth noting that we also provided videography services. Our videographer spent a day with John, capturing various sites and experiences. The resulting high-quality video footage not only pleased the videographer, who learned a lot during the process but also provided valuable content for John’s website, portraying the unique experiences he offers to clients on tours.
Next Steps
