Trading Online Voucher

Unleashing the Power of Digital Commerce

If you’re a small business owner in Ireland, chances are you’re always looking for ways to reduce your marketing costs while still reaching your target audience effectively. That’s where the Trading Online Voucher comes in – it’s a grant offered by the Local Enterprise Office (LEO) that can help you do just that.

What is the Trading Online Voucher?

The Trading Online Voucher is a grant offered by the Local Enterprise Office that is specifically designed to help small businesses in Ireland reduce their marketing costs. With this grant, you can claim 50% off your marketing costs – up to €2,500 – as well as training and professional advice. And the best part? You can use it twice per business!

Is Your Business Eligible for the Trading Online Voucher?

The Trading Online Voucher is available to businesses that fit certain criteria, ensuring the grant goes to those who can benefit the most. To be eligible, your business must have:
  • Less than 10 full-time employees (equivalent to 20 part-time employees)
  • Annual revenue of less than €2 million
  • A minimum trading history of 6 months
**Just a heads up, having a combination of full-time and part-time employees does not exclude you from being eligible for the grant. If you have 8 part-time and 4 full-time employees, you’re still eligible because 1 part-time employee counts as 0.5.

What Can the Trading Online Voucher Be Used for?

If you’re wondering what exactly the Trading Online Voucher can be used for, the answer is: a lot! The grant can be used to fund any marketing efforts that aim to create an online presence that will consistently generate a return for your business. Here’s what you can do with it:
  • Get marketing advice and free training sessions from experts
  • Create and implement a digital marketing strategy tailored to your niche
  • Build a new e-commerce website or upgrade your existing one
  • Set up user-friendly online payments and booking systems
  • Get professional photos and videos (using up to 80% of your TOV budget)
  • Buy software and develop a mobile app to facilitate sales and engage users
  • Advertise online and gain visibility (using up to 30% of your budget)
  • Learn how to run your online business effectively to boost profits continuously

How Do You Get Reimbursed?

When it comes to reimbursement, the Local Enterprise Office requires that you pay the full amount of your marketing expenses up front, but they will then reimburse you for up to €2,500. To make this process more manageable, the reimbursement can be made in instalments over a period of six months. 

NOTE: If your marketing costs come to €3,000, the government will cover €1,500, and if your bill is €5,000 ex. VAT, they’ll cover €2,500. Note, however, that if your bill goes over €5,000, funding will still be capped at €2,500.

How is the Budget Allocated?

One of the main benefits of this grant is that it allows small businesses in Ireland to allocate a significant portion of their marketing budget to various activities, such as advertising, photography, and other marketing initiatives. Up to 80% of the total amount, excluding VAT, can be allocated to marketing, while up to 30% can be allocated to advertising, and up to 80% can be allocated to photography.
  • Marketing: up to 80% of the total amount (ex. VAT)
  • Advertising: up to 30% of the total amount (ex. VAT)
  • Photography: up to 80% of the total amount (ex. VAT)

Need Help Applying for the Trading Online Voucher?

We understand that the application process for the Trading Online Voucher can seem challenging for busy business owners. That’s why we offer to assist you from start to finish, making the process as smooth and effortless as possible. Click below to discover the step-by-step guide to the application process and how we can help simplify it for you.

Can You Apply For a Second TOV?

Absolutely! You can apply for a second (and final) voucher after you’ve submitted your documents for the first one. If you’re not satisfied with your first provider, feel free to switch. And if you have a second business, you can use the voucher twice for that business as well!

Have you already used the TOV twice? Check out these other grants that you could be eligible for.

260+ Businesses Choose Our Expertise

We specialise in helping diverse businesses secure government grants, slashing marketing costs effectively. With a proven track record of over 260 satisfied clients, we excel at boosting your online presence to Google’s top positions.

How We Helped Other Businesses

At The Roadmap, we’re proud to have helped over 240 businesses in their pursuit of digital growth through the Trading Online Voucher. Our comprehensive approach, from initial consultation to final implementation, ensures a smooth and stress-free process for our clients. Here are some testimonials of how we’ve helped businesses like yours:

Get Started With a Free Consultation

Let us help you navigate the Trading Online Voucher program with ease. During our complimentary consultation, we’ll share success stories from other businesses we’ve assisted and provide you with a personalised plan and cost estimate.

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