Just weeks after launching their new site in May 2025, Homely Natural Solutions are already dominating high-intent searches across Ireland (ps. NR means Not Ranking).
Normally, we start every client with solid foundations, SEO, local rankings, and a strong website, before running ads. But in this rare case, we did the opposite.
We began with Google and Meta ads, and the results kept the business busy for months. It’s not our usual formula, and we don’t recommend it often, but it worked.
SEO-optimised pages for every major county in Ireland
A new “Get a Quote” configurator where visitors pick their canopy shape
Faster, cleaner, and clearer
Designed with both homeowners and commercial customers in mind
SEO-focused pages for every key county in their service area
Their old website wasn’t bad, but it wasn’t built to convert leads or rank on Google. We redesigned everything from the ground up:
Being a self taught marketer myself, I can say without a shadow of a doubt that they know their stuff, and if they happen to feel doubtful about something brought to their attention, they consult with the rest of the team involved in the project, this is brilliant as it creates lots of room for getting things right before moving forward, enabling us to feel like we made the best choice possible for the moment.
I think they are: definitely knowledgeable, patient, adaptable to our speed and shortcomings and constantly considerate and conscious of our business goals and direction.
They are also very welcoming from the multicultural aspect, should that be an important point for choosing your marketing guide/consultant and out-house team, you will be pleased with The Roadmap in that respect also
Ongoing SEO across the country
Lead generation and quote requests through their new website
A structured, consistent digital presence to support continued growth
Ongoing SEO across the country
Lead generation and quote requests through their new website