Both website-specific and social media versions of the video content have been created.
This allows potential customers to place more trust in Master Carpets than polished product photography alone can achieve. They can see the expertise, people and product knowledge behind the retailer before making contact.
Interior design and choosing flooring are highly visual processes, but product appearance alone is not enough.
Customers also need confidence in the people giving the advice, the quality of the products being recommended and the team responsible for measuring and fitting them.
The video content programme created for Master Carpets & Flooring has focused on:
For a premium flooring retailer, search visibility needs to go much further than ranking for the company name.
Potential customers search by product type, brand, location and problem. For Master Carpets & Flooring, customers may spend weeks comparing carpets, laminate flooring, wood flooring, luxury vinyl tiles, Amtico, artificial grass, rugs and other flooring options before deciding what is right for their home or business. Master Carpets also positions itself as an authorised Amtico retailer.
The SEO work for Master Carpets & Flooring includes local search visibility around Castlebar, alongside product-specific opportunities across Mayo and, where commercially relevant, nationally across Ireland.
The aim is to attract people while they are actively searching for the flooring products and services Master Carpets & Flooring sells, then give them enough information and confidence to take the next step, whether that means enquiring online or deciding to visit the showroom.
Master Carpets & Flooring is a well-established flooring retailer located in Moneen Business Park, Castlebar, County Mayo. The company operates from a 9,000 sq ft showroom and serves homeowners and businesses looking for carpets, laminate, wood flooring, luxury vinyl tiles and related flooring products.
Because flooring is a high-consideration purchase, customers want to see how a product looks, understand how it performs, compare different options, get accurate measurements and know whether the company supplying it can also deliver the right advice and installation.
That means the customer journey almost always begins online and finishes through a conversation, quote, showroom visit, measurement and installation.
The digital strategy therefore needed to understand:
The website now brings product information, expert content, contact routes and quote opportunities into the same customer journey, presenting the different flooring categories and giving potential customers clear routes towards advice, an enquiry or a quote.
Master Carpets & Flooring already has strong real-world customer experiences to build on.
The Roadmap supports this through both review generation and review management. This means helping Master Carpets generate more genuine customer reviews and managing those reviews on the client’s behalf by replying to customers.
Master Carpets & Flooring is not a business that needed to create credibility from scratch.
The business already had an established showroom, experienced staff, a substantial premium flooring range and customers coming to them for advice, supply, measuring and installation.
The opportunity was to make sure more of that strength was visible before somebody ever entered the showroom.
