RJC Renewables

A Solid SEO and Website Foundation for a Quality-Led Solar Installer

Roy, the owner of RJC Renewables, had the reputation and the work, but lacked the online visibility to match. With a poorly performing website and past frustrations with digital marketing, he needed a fresh start. We rebuilt the website, optimised SEO from the ground up, and positioned the brand to attract high-intent residential, commercial, and farm clients across the Midlands.

34+

Ranking top 3 for 34+ keywords in the Midlands

1st

Ranking 1st for 11 keywords in Westmeath

34+

Ranking top 3 for 34+ keywords in the Midlands

1st

Ranking 1st for 11 keywords in Westmeath

The core fixes that set things in motion

Now ranking top 3 across Westmeath and the wider Midlands
A fully optimised website for mobile and desktop with a clean, user-friendly experience
SEO setup targeting residential, commercial, and SEAI grant searches
Conversion-focused content, including testimonials and real project photos
A brand that finally reflects the quality of Roy’s work

Their online transformation, in a nutshell

Before working with us, Roy was relying on a basic, underperforming site with no SEO and no way to convert traffic. We delivered a clean, fast, SEO‑optimised website with clearly defined service pages for residential, farm, and commercial installs. It includes clear grant information, real testimonials, and a layout built to showcase the quality of Roy’s work, build trust and turn visitors into customers.

Putting the brand on solid ground online

Before working with us, Roy was relying on a basic, underperforming site with no SEO structure and no way to capture leads. Now, he has a fast, professional, SEO‑optimised website with clear services, grant information, and real project photography. Everything is structured for trust, clarity, and local ranking.

Being found and chosen equals winning online

Doing their foundations properly resulted in a consistent flow of residential and commercial leads. RJC Renewables are now ranking in the top 3 for high‑intent searches like ‘solar company Westmeath’ and ‘solar PV Westmeath’. This improved visibility puts them front and center when customers search locally for solar solutions.

Website Before & After

With built-in lead qualification, the new site helps the team identify the right type of client before the first phone call. It saves time — and sets the right tone from the start.

Before

After

What solar companies say about The Roadmap

What other solar companies say

Eddie O’Meara

Munster Solar

I tasked the team at The Road Map to create a new website for me and plan and build a 12 month digital marketing strategy. Miriam was an absolute pleasure to work with from start to finish. I am delighted with the website and communication and Miriam’s wealth of knowledge was outstanding. I would highly recommend this company to anyone that is looking for a website or digital marketing plan.

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