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Soot Doctor

A Firefighter-Led Brand That’s Now #1 on Google

The Soot Doctor now has a website that reflects the quality of his work and his growing team. Once hard to find online, he’s now climbing the rankings, with multiple keywords already in the top three and a steady flow of new clients.

Four wins that brought clarity, conversions, and top search visibility.

  • Ranks Top 3 Across Target Counties – Fireplace & chimney services now top spot on Google
  • 20+ Top-10 Keywords – Visibility across Wicklow, Dublin & Wexford searches
  • Mobile-First Rebuild – Fast site, online estimator, and CRM-linked forms converting visitors to leads
  • 12k-Client Funnel Live – Call-centre integration and upsell automation keep the database engaged

Client Quote

“I am delighted with the website and communication, and Miriam’s wealth of knowledge was outstanding.”
— George Tracey, Founder & Firefighter

From page 4 to page 1 with real results

Website Before & After

With built-in lead qualification, the new site helps the team identify the right type of client before the first phone call. It saves time — and sets the right tone from the start.
See Live Website
  • Click and Scroll to see the full before and after
Before
After

What other businesses say about The Roadmap

Client Testimonials

Eddie O’Meara
Munster Solar
The Roadmap have been great to deal with especially Miriam who who goes above and beyond to help with our marketing, website design and blogs. Our lead generation has increased steadily since we partnered with them. They are a great team to work with.

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