A checkup is like a health screening for your digital presence. Before spending a cent on ads or campaigns, we look at your website, rankings, reviews, and overall visibility. That way, we can see what’s strong, what’s missing, and what needs to be fixed first. Clients often learn more from a free checkup than they have from years of trial and error.
Two things: clarity and proof. We don’t hide behind jargon or inflated promises. We show you clear reports, real results, and ongoing improvements. Every client has one main contact who understands their business, backed by a full team of specialists. And because we’ve been refining our process for over nine years, you get a proven system, not guesswork.
Because without strong foundations, advanced marketing is like pouring water into a leaky bucket.
Think about it: you run Google Ads, and 500 people click through. But if your website is slow, outdated, or confusing, most will leave before even picking up the phone. You’ve paid for the clicks, but the opportunity is gone.
Foundations fix this. They’re the building blocks that make every other investment worthwhile:
When the basics are solid, every euro you spend on SEO, ads, or social media goes further. Instead of wasting money on traffic that doesn’t convert, you’ll have an online presence that consistently turns visitors into customers.
That’s why we always start with foundations. It’s not the “fun” part — but it’s the part that guarantees long-term growth.
Imagine running an ad campaign that drives hundreds of people to your website — but the site looks dated, loads slowly, or confuses visitors. You’ve paid for traffic, but lost the opportunity. Foundations fix that. We make sure your website, brand, and trust signals are strong so that when people find you — through ads, search, or word of mouth — they stay, trust, and take action.
It usually takes 6–8 weeks, depending on your starting point. During that time, we meet regularly, review content and design, launch your improved site, and check off every foundation. By the end, you’ll see before-and-after proof of the changes, and most clients already notice new enquiries coming in.
SEO you probably know: ranking your website high on Google so people searching can find you. GEO is newer — it’s about visibility on generative AI platforms like ChatGPT and Google Gemini. These tools are quickly becoming a new way people search for services. Instead of typing into Google, they’ll ask an AI assistant: “Who are the best solar companies near me?”
If your business isn’t visible there, you risk losing ground to competitors who are.
Our strategy combines both SEO and GEO:
It’s not about chasing every trend — it’s about making sure wherever people are searching, your business is the one they find.
We use the term “digital foundations” to describe the base layer of your online presence — the things every business needs before running ads or advanced strategies. This includes a well-designed website that works on mobile, is easy to navigate, and converts visitors into customers. It also means your business is visible on search engines (Google, ChatGPT, Gemini, and others), your reviews are set up and displayed, and your work is clearly showcased online.
Too many businesses skip these basics and waste money on ads or campaigns that don’t convert. By doing foundations properly once, you get a long-term return. Every strategy after that — SEO, ads, social media — works better because your foundations are strong.
Building strong digital foundations is not about rushing — it’s about getting everything right the first time. For most clients, the process takes around six to eight weeks. This includes discovery and onboarding, design and content reviews, website development, and quality checks before launch.
By the end of this timeline, we don’t just deliver a live website. We deliver a complete set of digital foundations: a site that converts, proper SEO setup, reviews, proof of your work, and reporting that shows progress. From there, you’ll start receiving reports every two weeks to see the results.
Once your foundations are in place, you’ll start to see results quickly — improved rankings, more enquiries, and clearer proof that your website is working. We send reports every two weeks for six weeks, so you can track these improvements.
After this, we build a 12-month strategy together. This plan outlines what we’ll focus on each month, whether it’s SEO, ads, social, recruitment, or AI integration. It’s a flexible month-to-month contract, but the plan gives you structure, clarity, and clear expectations. The goal is always the same: ensure you stay in profit and keep increasing your return on investment.
Once the foundations are in place, we create a 12-month marketing plan. That plan is flexible, paid month-to-month, but gives a clear calendar of what’s coming. It usually includes SEO, GEO (ranking on AI platforms like ChatGPT and Gemini), Google Ads, retargeting, social content, and email campaigns. The mix depends on your business and goals. The aim is simple: month by month, we improve ROI and keep you in profit.
We track everything — rankings, enquiries, conversions, ad spend, and results. Reports are sent every two weeks at first, then monthly once you’re in a steady rhythm. That way you can always see if you’re ahead, and we can make quick changes if needed. Our goal is that the value we create covers the cost of working with us many times over.
We’ve built our process around one simple principle: marketing should pay for itself.
Here’s how we do it:
The result? You’re never left wondering if your investment is working. You’ll see the numbers, the progress, and the impact in your business. And if something’s not working, we adapt fast — because your ROI is the only number that matters.
You’ll always have a client engagement team. Usually two or three points of contact, but always one main lead who understands your business, communicates clearly, and provides reporting you can rely on. Behind them is a wider team of specialists making sure everything is done right.
