Master Carpets & Flooring came to The Roadmap wanting customers to find their premium flooring ranges online before they ever walk into the showroom. We redesigned the website, took on their SEO and started producing video and social content for them, with Meta retargeting running alongside.
Today the business ranks at the top of Google for a number of valuable product searches, and it stays in front of people during the weeks they spend deciding on a new floor.
“I would describe working with The Roadmap in one word as excellent.”
The problem
Customers research flooring online for weeks before visiting anywhere, and the business was easy to miss.
01 Build the foundations
02Grow and stay visible
Step 1
Step 2
We rebuilt the website around the brands and ranges customers actually search for, giving each one its own page with proper detail and imagery.
Ongoing SEO brings people to those pages, while video content and Meta retargeting keep the business in front of them as they decide.
Before
After
Before✗Premium brands had little dedicated search visibility
After✓Brands & products ranking #1 for high-intent searches
Before✗Visitors came once and kept researching elsewhere
After✓Retargeting brings interested visitors back to the site
Before✗Very little video showing the products or the team
After✓Regular video content showing ranges and staff expertise
Before✗Website enquiries weren’t a reliable source of business
After✓New enquiries coming through the website every week
PREMIUM PRODUCTS
When someone is spending serious money on a floor, the website has to live up to the showroom. Detailed product pages and proper photography let people explore ranges like Amtico before they ever visit.
Where they rank
Ranking
#1
for a wide range of high-intent searches, including:
What it brings
