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GMB Success Story

Moyo Hair & Beauty

Increasing customer reach with Google My Business

After working with us, Moyo Hair & Beauty was able to connect with their customers, post business updates, list products or services, and more. Optimizing their GMB page took time and effort, but it was worth the investment because it ensured that their business appeared when people searched for products or services like theirs in their local area. By improving their local SEO, Moyo was able to increase their visibility to potential customers in their area. Here’s how did it.

Google My Business optimization

To optimize Moyo’s online presence, we strategically created their Google My Business Profile, adding high-quality imagery and SEO descriptions. We also verified their business and ensured their profile was completely filled out with accurate and consistent NAP (Name, Address, and Phone) information. We picked the most relevant categories and included professional pictures to make their profile visually appealing.

The Role of Google My Business Profile for Moyo Hair & Beauty

To optimise Moyo Hair & Beauty’s online presence, we strategically created their Google My Business Profile, adding high-quality imagery and SEO descriptions. We also verified their business and ensured their profile was completely filled out with accurate and consistent NAP (Name, Address, and Phone) information. We picked the most relevant categories and included professional pictures to make their profile visually appealing.

Professional photography & videography

To ensure Moyo’s Google My Business Profile and social media pages looked their best, we hired professional photographers and videographers to capture high-quality images and videos of their salon. The team took shots of the salon’s interior, exterior, and staff members, as well as the products and services offered. We made sure that the images showcased the salon’s eco-friendly vibe and emphasized the luxurious and relaxing experience customers could expect.

Digital PR Success Story

Steps to a digital PR strategy

The imagery used to create Moyo’s Google My Business Profile was also featured on their social media pages to help promote the salon’s services. Click below to see in detail how we helped Moyo with our comprehensive digital PR and social media services.
See Case Study

Review generation

People trust people, so one of our key strategies was to generate more reviews, which is crucial for local SEO and building trust. As part of this approach, we implemented automatic email reminders that were sent to customers after their visit, asking them to leave a quick review of their experience. This strategy aimed to generate as many reviews as possible, helping to improve Moyo Hair & Beauty’s local SEO and attract new clients.
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Overcommunication

Aiming to build a strong rapport with their team, we established a WhatsApp group chat and assigned a dedicated team member, Christina, to ensure everyone was on the same page. She kept them in the loop, brainstorming ideas, providing feedback, and discussing strategies. This collaboration paid off when Moyo Hair & Beauty won multiple awards, thanks in part to the positive reviews, videos, and social media content we helped create.

What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Book Your Free Consultation

Schedule your free consultation with us today – we can help you create or optimize your Google My Business profile, just like we did for Moyo Hair & Beauty, to improve your local SEO and attract more customers.

Book Your Free Consultation

Schedule your free consultation with us today – we can help you create or optimize your Google My Business profile, just like we did for Moyo Hair & Beauty, to improve your local SEO and attract more customers.
Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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