A 12-Month Strategy That Transformed Lead Generation for an Innovation Partner
Pathfinder Innovations evolved from a successful startup, CADLab, which we worked with from its earliest days. After seeing consistent success with SEO, content, and a clear digital strategy, the team launched Pathfinder, a business designed to guide innovators from concept to finished product. They partnered with us again, trusting us to handle their full marketing strategy so they could focus on what they do best: engineering and product design.
A full marketing team for less than the cost of one hire
Before partnering with us, Brian considered hiring a single marketing person to handle outreach. Instead, by working with The Roadmap, Pathfinder got a full team of SEO, content, and design experts for less than the cost of one in-house hire.
“As a startup, you wear many hats. I decided pretty early on that marketing wasn’t going to be me or my co-founders. Your team made it easy to hand over the reins and trust it would get done.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
What we put in place for consistent results
Professional websites for both CADLab and Pathfinder Innovations
SEO strategy targeting innovators, SMEs, and R&D teams
Messaging refined to attract the right industries and innovators
Blog and content plan focused on prototyping, design, and electronics
Daily organic inquiries now coming from Ireland, EU, and the US
Client Quote
“You guys helped cast the net so much broader than before. Now we’re getting daily inquiries, even from the US and Amsterdam. The process was so easy I could hand over the reins and trust it would get done right.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
Client Quote
“The new Pathfinder site shows off how many industries we’re in, and people can immediately relate to our work.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
Now visible for the industries that matter
“Before you came in, we were just ringing people up. Now, people are Googling us and finding exactly what they need on the site. It leveled out our workflow and keeps the pipeline full.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
The next phase of growth
Transition CADLab’s reputation seamlessly into Pathfinder Innovations
Expand case studies highlighting diverse industries like medtech and automotive
Launch retargeting campaigns to stay visible during long R&D cycles
Keep building authority with blogs and sector-specific landing pages
Maintain a steady organic pipeline for long product development timelines
Client Quote
“Your processes were so easy to understand and streamlined. It felt like having a full marketing team on our side — friendly but extremely competent.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
Get a clear, custom strategy with no pressure to commit.
Learn What Digital Foundations Your Business is Missing
Fill out the form
Quick questions about your business & goals
Get Your Checkup
We’ll review your site, rankings, reviews & online setup
Review & Decide
You’ll get a clear overview within 1–2 days — no pressure, no commitment
