A 12-Month Marketing Plan That Took a Startup From Cold Calls to Daily Leads
CADLab started as a rapid prototyping studio for startups and innovators in Ireland. Before working with us, Brian Foley and his team relied on cold calls and word-of-mouth in a small network. They needed a clear marketing strategy but didn’t want the cost or overhead of hiring in-house. By partnering with us, CADLab gained a full marketing team that built their visibility from scratch and helped them attract clients across Ireland and Europe.
A complete marketing team, without the payroll burden
Brian was considering hiring one marketing person to help with outreach. Instead, by partnering with The Roadmap, CADLab gained a full team of designers, writers, and SEO experts for less than the cost of an in-house hire, and the results spoke for themselves.
“As a startup, you wear many hats. I decided early on that marketing wasn’t going to be me or my co-founders. Your team made it easy to hand over the reins and trust it would get done.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
What we put in place for early wins
A professional, SEO-ready website showcasing services and prototypes
Keyword strategy refined to target innovators and startups
Blog and FAQ content created to answer client questions
Google Business Profile setup and optimised
Early organic leads coming in from Ireland, Amsterdam, and the US
Client Quote
“The new site means I don’t have to spend so much time chasing work. Leads come in organically, so I can focus on projects instead of sales activities.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
Ranking for the services startups actually search for
From CADLab to Pathfinder: Building on success
Transition CADLab’s reputation into Pathfinder Innovations
Use SEO learnings to refine targets for higher-value projects
Keep growing visibility with case studies and sector-specific content
Add retargeting ads to stay visible during long product cycles
Maintain steady organic leads while scaling the team’s work
Client Quote
“The process was so easy I could just give you direction and let you handle the rest. It was a massive help.”
– Brian Foley, Managing Director, CADLab & Pathfinder Innovations
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