In our ongoing keyword research and content strategy for John Tours, we specifically targeted industry-relevant keywords to maximise their online visibility and reach. We identified and incorporated key phrases such as “guided Irish tours,” “historical attractions in Ireland,” and “unique travel experiences Dublin” into their content.
This strategic integration aimed to align John Tours with the specific queries and interests of their target audience, making their services more discoverable in online searches. By tailoring the content strategy to address these specific keywords, we not only improved their search engine rankings but also ensured that the content resonates with potential customers seeking distinctive and memorable travel experiences in Ireland.
Continuing our collaboration, we regularly fine-tune the content on John Tours’ website to stay up-to-date and effective. This involves adjusting the existing material to match the latest trends and what search engines like. We also make sure to publish interesting blogs that focus on topics like Irish history, cultural attractions, and travel tips, keeping John Tours’ audience engaged.
Our strategy goes beyond just words – we encourage happy customers to leave positive reviews, boosting John Tours’ credibility. We also include smart links in the content to make the website more authoritative and improve its performance on search engines. This all-around approach ensures that John Tours stays lively, captivating, and well-placed among other online travel services.
Even though the client provided some content, our team took it up a notch. We chose colours, made logos, and ensured everything fits the brand. We even improved the details like image quality and made sure people can easily find things and the tour information properly. Our designers worked hard to pick images that match each tour, making the whole website look amazing. Not to forget, we optimised the metadata, making it easy for search engines to understand, and ensured accessibility so that everyone can use the site.
While our initial description focused on design aspects, it’s worth noting that we also provided videography services. Our videographer spent a day with John, capturing various sites and experiences. The resulting high-quality video footage not only pleased the videographer, who learned a lot during the process but also provided valuable content for John’s website, portraying the unique experiences he offers to clients on tours.
