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Education for Sustainability

Building Visibility to Unlock Bigger Sponsors and More Schools

Before working with us, Susan Adams and her team were juggling marketing alongside programme delivery. They already had some outreach happening on LinkedIn and early SEO work in place, but it wasn’t enough to consistently reach CSR sponsors or keep momentum with schools. They needed a structured 12‑month plan that would amplify their in-house efforts and bring in bigger corporate partners.

What sparked immediate conversations with sponsors

  • A rebuilt, mobile-first website with clear programme segmentation for schools and CSR sponsors
  • SEO strategy targeting climate literacy, teacher training, and CSR sponsorship keywords
  • Corporate-focused messaging to attract CSR budgets from companies like Aldi and Kingspan
  • Blog and resource content written for both educators and business audiences
  • Visibility boost attracting more schools, teachers, and new sponsor conversations

Making it easy for schools and sponsors to get involved

Before working with us, the Education for Sustainability site focused almost entirely on schools. CSR managers and corporate sponsors couldn’t see how their budgets could align with climate education initiatives. We rebuilt the site with separate pathways for schools, teachers, and business supporters, making it easy for educators to sign up and for CSR managers to see the measurable impact they’d be funding.

Client Quote

“There are tons of companies signed up to climate pledges who need to spend their budgets on education and community initiatives. We needed a way to show them that we’re the perfect partner for that, and this strategy gave us that visibility.”
– Susan Adams, Founder, Education for Sustainability

Now showing up for companies with budgets to spend

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What other businesses say about The Roadmap

Client Testimonials

Thomas & Stefan
Mannion Solicitors

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Angelika Heron
Relaxing Therapies
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:

Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.

SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.

Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.


But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.

If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Patrick Jackson
Picker Pals
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Scaling climate education with stronger business support

  • Expand CSR partnerships in retail, construction, and energy sectors
  • Refine SEO targeting for CSR managers and sustainability budgets
  • Keep scaling in schools while unlocking more business sponsorships
  • Publish more impact stories and CSR reports for corporate audiences
  • Grow authority with legislation-focused blogs and EU climate reporting content

Client Quote

“We’re already talking to bigger sponsors now. The strategy helped us move from just being a schools programme to being seen as a real partner for businesses meeting their climate goals.”
– Susan Adams, Founder, Education for Sustainability

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