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SEO Success Story

How Genevieve’s Dance School Achieved Top Google Rankings in Galway

Genevieve Ryan, a dance school in Galway, saw a significant increase in traffic, enquiries, and class sign-ups via their website after implementing our dance school SEO services. In just a few months, they went from being invisible online to ranking 1st on Google for ‘dance classes in Galway’, ‘online dance classes Galway’, ‘kids dance classes Galway’, and many others.

Keyword Rankings Before & After We Worked on SEO

Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’, ‘kids dance classes Galway’, and ‘adult dance classes in Galway’, amongst others.

Before SEO

November 2020

Where they ranked before we started

  • kids dance classes Galway 21st
  • dance classes in Galway 36th
  • online dance classes Galway 20th
  • teen dance classes Galway 26th
  • Adult dance classes Galway 28th
  • hip hop dance classes Galway 22nd
  • contemporary dance classes Galway 22nd

After SEO

May 2023

Where they ranked after

  • kids dance classes Galway 1st
  • dance classes in Galway 2nd
  • online dance classes Galway 2nd
  • teen dance classes Galway 2nd
  • Adult dance classes Galway 2nd
  • hip hop dance classes Galway 2nd
  • contemporary dance classes Galway 2nd

What We did:

Trade Online Voucher

Utilized the Trading Online Voucher to cover half of Genevieve Ryan’s marketing costs.

Keyword Research

Conducted extensive, niche keyword research to identify the most valuable keywords for the dance school.

New Website

Designed and built a new fully optimised website with a user-friendly booking and payment system

GMB Optimization

Optimized their Google My Business profile with relevant keywords, updated information, and high-quality images.

Review Generation

Generated positive reviews from satisfied customers to boost credibility and trust.

On-site SEO

Optimized on-site SEO elements such as meta tags, header tags, and content to improve visibility and ranking on search engines.

Backend SEO

Conducted technical optimization, including site speed and mobile-friendliness, to improve user experience and search engine crawling.

Link Building

Implemented a link-building strategy to earn backlinks from reputable and relevant websites in the dance industry.

Applying for the Trading Online Voucher

We helped Genevieve Ryan apply for the Trading Online Voucher, a marketing government grant that covers half of a small business’s marketing costs. With this grant, we designed and built a fully SEO-optimized website that Google could read.

Optimizing their GMB profile

We optimized Genevieve Ryan’s Google Business and Google Maps accounts with the correct information, high-quality images, and well-revised text, including vital keywords. This strengthened their SEO and ensured they were drawing new customers in from all available avenues.

How We Took Genevieve Ryan from Invisible to #1

In just a few weeks, we took Genevieve Ryan from invisible online to ranking first for keywords such as ‘online dance classes Connacht’, ‘contemporary dance classes Galway’, ‘online dance classes Connacht’ and many others. Here’s how we did it:

TOV
Application

The Trading Online Voucher covered half their marketing costs.

Ranking #1
on Google

From Not Ranking for “kids dance classes Galway”, to Ranking #1 on Google

Sign-ups
Increase

Drastic increase in student sign-ups in the following weeks and months

SEO Timeline

Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’. Here’s the timeline we followed to make it happen.

Genevieve Ryan Dance School on Google

Over the past three months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’, ‘kids dance classes Galway’, and ‘adult dance classes in Galway’, amongst others.

What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

The Next Steps:

Stage Two and Social Media Strategies

The next steps for Genevieve Ryan would be to start work on our Stage Two SEO, ROI and social media strategies to ensure they continue to rank highly on Google and get their social profiles in sync with their website, creating a seamless online presence across the web.
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