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Dance Studio - Success Story

Irish Dance Experience: Boosting Bookings for Siobhán’s Dance Studio

Siobhán, the owner of Irish Dance Experience, had a passion for Irish dancing and wanted to share it with more people. But her old website and lack of online presence were holding her back. In October 2022, she reached out to us for help to get more people in the door, so we created a custom marketing strategy to help her succeed.

The Problem

A Booking System That Doesn’t Work

Siobhán’s dance school was amazing, but her website wasn’t. She had worked with a different agency in the past, and organising her bookings was chaotic. The website was difficult to navigate, there were hardly any reviews from happy customers, and booking a class was a hassle. On top of that, it wasn’t set up for SEO, so even when people searched for dance classes, they couldn’t find her. She needed a better way to get noticed and attract more customers.

Our Services

Helping Irish Dance Experience Reach More People

As part of our marketing plan, we crafted a bunch of services to help Siobhán expand her reach and attract more customers:

New Website

We built a fresh, easy-to-use website that showed off all the details about her dance classes.
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Before
After

SEO Foundations

We optimised the website so it would show up in Google searches for terms like ‘Irish Dance Galway’ and ‘Dance Classes Galway’.

Link Building

We made sure the website was connected to other trusted sites to help it rank higher.

Optimised Google Maps

We updated her Google Maps profile so more people could find her when searching locally.

The Results

More Traffic, More Bookings, More Dancers

Here’s what happened after we helped Siobhán:

Higher Google Rankings

Siobhán’s website now shows up for key search terms like ‘Irish Dance Galway’ and ‘Dance Classes Galway’.

More People Visiting

With a better website, more people started visiting her site and learning about her classes.

More Bookings

The new site made it easier to book classes, which led to more bookings and a growing dance school.

Customer testimonials

Angelika's testimonial from Relaxing Therapies

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Kevin's testimonial from Moyo Hair and Beauty

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Testimonial from Master Carpet

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Testimonial from Lincoln's

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Testimonial from Irish Dance Experience

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Testimonial from Icon Fasteners

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Testimonial from Homely Natural Solutions

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Testimonial from theCADLAB

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Testimonial from Brannigan's

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“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

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Just like we helped Irish Dance Experience, we can help you grow your business online too. Fill out the form to get a free marketing report. We’ll show you what’s working, what needs improving, and how to get more customers.
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