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Irish Dance Experience: How We Helped Boost Bookings for Siobhán's Dance Studio

  • Dance Studio in Galway
  • Working with The Roadmap since October 2022
  • Seeing results since March 2023

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Irish Dance Experience: How We Helped Boost Bookings for Siobhán's Dance Studio

  • Dance Studio in Galway
  • Working with The Roadmap since October 2022
  • Seeing results since March 2023

Foundations Checkup Health Score:

SEO
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What We Did

Reaching The Top Spots on Google

Siobhán’s dance school was amazing, but her website wasn’t. It was difficult to navigate, there were hardly any reviews from happy customers, and booking a class was a hassle. On top of that, her website wasn’t set up for SEO, so she needed a better way to get noticed.

Before

200 users pre-foundation.

Before

“Irish Dance Lessons Galway” ranked past 50th.

Before

Not ranking for target keywords.

Before

“Irish Dance Lessons Ireland” ranked past 50th.

AFTER

350 
users post-foundation.

AFTER

1st 
spot now, gaining +49 positions.

AFTER

1st 
Page on Google for multiple keywords.

AFTER

45 
positions gained, now ranking 5th.

Before

200 users pre-foundation.

AFTER

350  
users post-foundation.

Before

“Irish Dance Lessons Galway” ranked past 50th.

AFTER

1st 
spot now, gaining +49 positions.

Before

Not ranking for target keywords.

AFTER

1st 
Page on Google for multiple keywords.

Before

“Irish Dance Lessons Ireland” ranked past 50th.

AFTER

45 
positions gained, now ranking 5th.

Siobhán Manson’s Review of The Roadmap

“The Roadmap has been a game-changer for my business. Great communication, always responsive—I needed help with my booking system, and I can get the team on the phone anytime.” With The Roadmap’s expert support, Irish Dance Experience streamlined its booking system, simplifying workshop and event management.

Our Services

Helping Irish Dance Experience Reach More People

As part of our marketing plan, we crafted a strategy with many services to help Siobhán expand her reach and attract more customers.

Website

We developed a new, user-friendly website that highlights Siobhán’s unique Irish dance classes, making it easy for potential dancers to explore and book.

SEO Foundations

Optimised the website to rank for specific Irish dance-related search terms, helping Siobhán’s classes show up in local searches for terms like “Irish Dance Lessons Galway” and “Traditional Dance Classes Galway.”

GMB and Link Building

Enhanced her Google Maps profile to improve local search visibility, ensuring that more people in Galway can easily find and connect with Siobhán’s dance school.
Website
We developed a new, user-friendly website that highlights Siobhán’s unique Irish dance classes, making it easy for potential dancers to explore and book.
We developed a new, user-friendly website that highlights Siobhán’s unique Irish dance classes, making it easy for potential dancers to explore and book.
SEO Foundations
Optimised the website to rank for specific Irish dance-related search terms, helping Siobhán’s classes show up in local searches for terms like “Irish Dance Lessons Galway” and “Traditional Dance Classes Galway.”
Optimised the website to rank for specific Irish dance-related search terms, helping Siobhán’s classes show up in local searches for terms like “Irish Dance Lessons Galway” and “Traditional Dance Classes Galway.”
GMB and Link Building
Enhanced her Google Maps profile to improve local search visibility, ensuring that more people in Galway can easily find and connect with Siobhán’s dance school.
Enhanced her Google Maps profile to improve local search visibility, ensuring that more people in Galway can easily find and connect with Siobhán’s dance school.

SEO Results

More Traffic, More Bookings, More Dancers

With a better website, more people started visiting her site and learning about her classes. Siobhán’s website now shows up for key search terms and the new site made it easier to book classes, which led to more bookings and a growing dance school.
  • Click the image to zoom

New Website Design & Build

We built a fresh, easy-to-use website that showed off all the details about her dance classes. With a better website, more people started visiting her site and learning about her classes and it made it easier to book classes, which led to more bookings and a growing dance school.
See Live Website
Before
  • Click the image to zoom
After
  • Click the image to zoom

Customer Testimonials

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More Testimonials

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

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