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Irish Dance Experience Success Story

Dance Studio Marketing Strategies That Boost Bookings

Siobhán, the passionate owner of Irish Dance Experience, had an outdated website and a weak digital presence, which made it difficult for her to be found online – in October 2022, she approached us for help to improve her online visibility and attract more customers. Our team of experts designed and implemented a comprehensive marketing roadmap, which helped her expand her reach, boost her bookings, and gain consistently more paying customers.

The Problem

Siobhán's Struggles in the Competitive Dance Market

Siobhán founded her dance school with a vision to make Irish dancing accessible to everyone. However, she faced significant challenges – her website lacked proper UX design, customer reviews, and an optimized booking system. The descriptions of her classes were unclear, and she had never done SEO or used any keywords to improve her online presence and attract more customers. Despite her passion, Siobhán struggled to reach her target audience and needed our help to expand her reach and attract more customers.

Our Services

Optimizing SEO for Dance Schools

As part of our marketing roadmap, we provided Siobhán with a range of services to help her expand her reach and attract more customers. In the first stage, we designed and developed a new website for the Irish Dance Experience with improved UX design and clear descriptions of her classes. We also laid the foundations for SEO and link building to improve her online presence and attract more organic traffic to her website. Additionally, we optimized her Google My Business profile to enhance her visibility locally – in the area of Galway and help potential customers find her business on Google Maps more easily.

New Website

We built a fresh, easy-to-use website to make it simple for visitors to find information about Irish Dance Experience.

SEO Foundations

We improved the website’s visibility on search engines like Google by using specific keywords and optimizing its structure.

Link Building

We connected Irish Dance Experience with other reputable websites to increase its credibility and boost its ranking on search engines.

Optimized GMB Profile

We made sure Irish Dance Experience’s Google My Business profile was fully optimized, so people could easily find them when searching online.

Irish Dance Experience Website After

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How Siobhán's Business Climbed the Ranks

With our marketing strategies, we managed to help Siobhán improve her website’s keyword rankings, making it easier for potential customers to find her business when searching for specific dance classes in Galway. Her rankings improved significantly, moving up to the 1st position for several keywords, including “Irish Dancing Classes Galway” and “Ceili Dances Galway.” Improving these keyword rankings helped her attract more customers and generate more revenue.

The Results

Our marketing roadmap delivered exceptional results for Siobhán and Irish Dance Experience. We helped her improve her website’s keyword rankings, resulting in a 90% increase in organic traffic and additionally, we increased the average time spent on her website from 41 seconds to 50 seconds. Our efforts also attracted more users to her website, with the total number of users increasing from 238 to 412, and the number of new users increasing from 201 to 362.

Start Your Success Story Today

Our marketing strategy delivered great results for Siobhán, and we can do the same for your business. Get a free marketing report by filling out the form on our website. We’ll audit your website and give you a report with the steps needed to boost your marketing strategy and improve your online presence.
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