John’s website had information about the tours but didn’t show them in a way that grabbed attention or made it easy to book. He needed a clear, attractive website to showcase his tours and reach more customers.
Before
Hard to rank without an optimised website for target keywords
Before
“Ancestry Tours Dublin” ranked past 50th
Before
Hard to find their website on Google
Before
“Irish ancestry tour” ranked past 50th
AFTER
1st
spots now on Google's first page
AFTER
3rd
spot now, gaining +47 positions
AFTER
More Leads
Thanks to the new website
AFTER
40
position gained.
Now ranking 10th
Before
Hard to rank without an optimised website for target keywords.
AFTER
1st
spots now on Google's first page
Before
“Ancestry Tours Dublin” ranked past 50th
AFTER
3rd
spot now, gaining +47 positions
Before
Hard to find their website on Google
AFTER
More Leads
Thanks to the new website
Before
“Irish ancestry tour” ranked past 50th
AFTER
40
position gained. Now ranking 10th
Our Services
How We Helped John Reach His Audience
We came up with a plan to make the website easy to navigate, visually engaging, and better at appearing in search results.
Website
We created a new design that highlights each tour type, making it easy for visitors to explore options and book directly.
SEO Foundations
We optimised the site so it ranks for terms like “ancestry tours Dublin”, “Game of Thrones tour of Ireland” etc. Now, more people find John’s site when they search online.
Video Content
We added videos to show off Ireland’s scenery and give a preview of what each tour offers. This helps visitors picture themselves on a tour before booking.
Website
We created a new design that highlights each tour type, making it easy for visitors to explore options and book directly.
SEO Foundations
We optimised the site so it ranks for terms like “ancestry tours Dublin”, “Game of Thrones tour of Ireland” etc. Now, more people find John’s site when they search online.
Video Content
We added videos to show off Ireland’s scenery and give a preview of what each tour offers. This helps visitors picture themselves on a tour before booking.
SEO Results
More Visibility and More Bookings
John’s site now ranks at the top for important search terms, bringing in more visitors actively looking for private tours in Ireland.
Click the image to zoom
New Website Design & Build
With the new design, visitors can easily browse and book tours without confusion or hassle. The site’s improved search presence and engaging visuals led to more bookings, helping John reach his goal of being fully booked.
We can help you design a website that works to attract customers and grow your bookings. Fill out the form to get a free report with tailored tips and a competitor analysis.
“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”
Thomas & Stefan, Mannion Solicitors
“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts: Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”
Angelika Heron, Relaxing Therapies
“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”
