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Success Story Overview

Moyo Hair & Beauty

How we revamped Moyo’s digital presence

In 2019, our marketing director Rory stumbled upon Moyo Hair & Beauty while walking around Dublin and decided to knock on their door. Kevin, the owner, was hesitant at first, but Rory explained that he wanted to help. Kevin had recently ended a contract with a social media team and was struggling with his online presence. He was not getting enough new customers and had no online visibility. Rory suggested revamping the website, optimising it for SEO, and managing their social media to attract more customers.

Our goals & challenges

When we first met Kevin and the Moyo team, we were excited to help them achieve their goal of creating a sustainable yet luxurious online presence. They were looking to revamp their website and attract more customers through online channels. However, their old website was outdated and not optimised for SEO. So, we got to work and built them a brand-new website with an online store. We also revamped their social media strategy, which helped them to increase their online product sales even during the pandemic.

Building a new website

We built a new website for Moyo that showcased their exclusive brand and eco-friendly ethos, with a focus on their premium products and services. This site was built with all the best SEO design practices in mind, including making it responsive across all mobile devices.
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Week by Week Process

Reaching the Top of Google Search

Our aggressive external SEO strategy saw Moyo soar up the Google rankings for keywords such as “hair salon in Dublin” and “hairdresser in Dublin,” resulting in Moyo holding the top spot and continuing to be found by more and more users. This has increased awareness, and new customer intake has risen by over 20%.
See Case Study

20%+

New customer intake and increased brand awareness

Top Rankings

For competitive keywords such as "eco-friendly hair salon in Dublin"

Where They Ranked Before & After We Worked on SEO

Before SEO

February 2020

Where they ranked before we started

  • eco-friendly hair salon in Dublin 25th
  • sustainable hair care in Dublin 38th
  • Organic hair salon in Dublin Past 50th
  • Sustainable salon in Dublin 29th
  • eco-friendly hair care
    products in Dublin     Past 50th

After SEO

May 2023

Where they ranked after

  • eco-friendly hair salon in Dublin 1st
  • sustainable hair care in Dublin 1st
  • Organic hair salon in Dublin 1st
  • Sustainable salon in Dublin 3rd
  • eco-friendly hair care
    products in Dublin     15th

Where They Ranked Before & After We Worked on SEO

How We Improved Moyo’s Google Rankings

After some in-depth research and planning, the SEO strategy was put into action. Fast forward a couple of months and things really began to heat up. Moyo started to experience higher call volumes, bookings, and online product sales.

From Social Media Existence to Social Media Life

Moyo’s social media existed, but we knew that to exist is not to live. So, we breathed some life into their feed, resulting in tremendous results. In this industry, graphics are everything. So, we arranged high-end photography and videography for Moyo’s website and social media, ensuring that they represent their brand proudly. Now that regular and planned posting has worked magic, we will continue to increase their social media presence.
See Social Media Case Study

Improving Local SEO with GMB

GMB is a powerful tool that allows businesses to manage their online presence across Google Search, Maps, and Shopping. With this resource, businesses can connect with customers, post updates, list products and services, and more. By improving their local SEO through their Google Business Profile, Moyo Hair & Beauty was able to increase their visibility to potential customers in their area.
See GMB Case Study

Schedule a Free Consultation

Schedule a consultation with us if you want to learn more about how we helped Moyo Hair & Beauty improve their website, SEO, and social media presence. We’d be happy to do the same for your business.

Schedule a Free Consultation

Schedule a consultation with us if you want to learn more about how we helped Moyo Hair & Beauty improve their website, SEO, and social media presence. We’d be happy to do the same for your business.

What Our Customers Say

“The improvements to our website’s design and user experience have been well received, and we are now generating new leads regularly. The onboarding process with the Roadmap team was smooth, and their communication was excellent. Although we were initially unfamiliar with SEO, we are now pleased to see our Google rankings improving steadily.”

Thomas & Stefan, Mannion Solicitors

“Working with The Roadmap was a fantastic experience! Their team impressed me on all fronts:
Design: They created a sleek and user-friendly website that perfectly reflects my brand identity. From concept to final product, they were responsive to my feedback and suggestions.SEO: My website’s visibility has skyrocketed! The Roadmap expertly implemented their SEO strategies, leading to significantly higher organic traffic and qualified leads.
Website Maintenance: Their ongoing maintenance service gives me peace of mind. They proactively address any issues and keep my website running smoothly, allowing me to focus on running my business.
But beyond their technical expertise, what truly sets them apart is their people. The entire team is incredibly responsive, professional, and friendly. I always felt like a valued partner, not just another client.
If you’re looking for an excellent marketing agency that delivers results and prioritizes client satisfaction, look no further than The Roadmap! I highly recommend them.”

Angelika Heron, Relaxing Therapies

“The Roadmap developed our website for an environmental programme for primary schools and I am very happy with the relationship we have developed over about 4 years now. They have worked well with our design team and “get ” what we were trying to do and convey to teachers, parents, kids and supporters. We have received two TOV vouchers from our local authority now and they have provided the documentation we needed and helped us through the process. This was my first time working with a developer and the team have been patient. The result is a website that does exactly what we need and have had good feedback on. Only just this morning I was told it looked very professional. On the small number of occasions there have been crossed wires, they have immediately sorted it out and have been very quick to respond when we needed stuff uploaded or modified at unreasonably short notice.”

Patrick Jackson, Picker Pals

Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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