An Organised Marketing Strategy Delivering High-Value Leads for a Fast-Growing Solar Company
Munster Solar partnered with us to get their online foundations right. After quick wins from SEO and a rebuilt website, we launched a full marketing plan that now delivers a flurry of high-intent leads, which we help them stay on top of. Eddie and the team are now on a 12-month strategy that delivers month-on-month ROI.
A strong partnership that drives results and ROI
High ROI from Google Ads campaigns targeting residential and commercial leads
Ranking top 3 for 18 high-value keywords across Munster
Lead tracking ensures every enquiry is followed up promptly
Website rebuilt with clear SEO content and structure
Long-term partnership with monthly meetings and ROI reporting
Client Quote
"We’re finally getting quality leads from the areas we want. I log in and see people on the site in real-time. It’s brilliant."
– Eddie O’Meara, Munster Solar
Ranking top 3 across Munster for high-intent solar searches
They’re now ranking on page one for high-intent queries like “commercial solar installation Limerick”, “residential solar Tipperary”, and more. With over 18 keywords in the top 3 positions, they’ve never been busier. Eddie and (name) are in a position to choose the clients they want.
What does Munster Solar say?
“Our lead generation has increased steadily since we partnered with them. They are a great team to work with.”
– Eddie O’Meara, Munster Solar
Commercial Ad Campaign Results
Became profitable within 2 weeks of launch
Campaign averages 24 new leads per month
One good commercial job covers ad cost for 6+ months
Leads include schools, farms, and commercial buildings
Weekly reporting shows consistent ROI and growth
Residential Ad Campaign Results
Campaign averages 42 new leads per month
Helps them focus on higher-value residential clients
We help manage and automate increased lead flow
Weekly updates show real ROI and consistent lead growth
Staying Top of Mind with Retargeting
Social media ads re-engage visitors who haven’t converted yet
Keeps Munster Solar top of mind across Facebook and Instagram
Video creative showcases testimonials and SEAI grant info
Weekly reporting highlights steady ROI growth and quote conversions
Note: These results are from July 2025. We keep this page updated monthly so you always see the real numbers.
What's included in their marketing plan
A full-service marketing team with one main point of contact
Ongoing ROI improvements from both commercial and residential channels
Eddie and team now fully understand and trust the strategies
A partnership focused on simplifying digital marketing for ambitious business owners
What other solar companies say
What other solar companies say
George Tracey
Soot Doctor
We had a rather large job done by Flamestyle/ The Soot Doctor. It followed on a chimney fire which required extensive repairs to the chimney. The Soot Doctor was very helpful in assisting a claim to our house Insurance to cover this repair. We subsequently fitted a new Contura stove . This involved removal of an old back boiler . The work team were a pleasure to have working in the house and were attentive to every detail and efficient at their job.We would have no difficulty recommending this company for any work of this kind.
Eddie O’Meara
Munster Solar
The Roadmap have been great to deal with especially Miriam who who goes above and beyond to help with our marketing, website design and blogs. Our lead generation has increased steadily since we partnered with them. They are a great team to work with.
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