Despite offering top-quality solar solutions, their online visibility was limited, and they struggled to rank in search engine results. In fact, they couldn’t be found online for any relevant keywords, and they had very low online traffic. As they didn’t have any prior experience with SEO, it was challenging for them to reach their target audience and expand their customer base, plus, they lacked a cohesive digital marketing strategy to effectively showcase their offerings and differentiate themselves in such a competitive market. Adding to the challenge, their website was neither optimized for UX nor SEO, which meant we had to start from scratch.
