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Now & Forever Success Story

Our Marketing Strategies For Stationery Suppliers

Our client, Now & Forever, faced significant marketing challenges despite offering a wide range of beautiful and personalized wedding stationery. Based in Cork, Ireland, they struggled with an outdated website and low visibility on search engines like Google. Despite their exceptional products and customer service, they were not reaching their full potential in terms of sales and customer engagement.

The Problem

Marketing Challenges in the Industry

Now & Forever struggled with their wedding stationery website’s performance. It didn’t rank well on search engines, had a poor user experience, and ineffective digital advertising. The content didn’t engage couples, and the site lacked mobile optimisation. To improve, focus was needed on SEO, user experience, targeted ads, engaging blog content, and mobile responsiveness. So we designed a tailored marketing roadmap to help them lay their digital foundations and be found online.

Our Services

How We Market Our Client’s Wedding Stationery Products

UX Optimization

We redesigned their website to be modern, more intuitive and user-friendly, enhancing the user experience.

Content & Blogging Strategy

We created engaging and informative wedding stationery-related content, including custom blogs, to attract and engage their target audience.

GMB

We optimised their Google My Business profile to enhance their online presence and attract local customers in the area of Cork and surroundings.

SEO Foundations

We implemented technical and content-based SEO strategies using target stationery keywords to improve their website visibility and search engine rankings.
Recognising the need for a marketing boost, we updated Now & Forever’s website, making it more user-friendly and modern to enhance the overall browsing experience for their customers. We also crafted custom blogs targeting keywords related to bespoke, custom, and laser-cut stationery, ensuring that Now & Forever would be easily found by anyone searching for these specific products. These efforts aimed to further improve their online visibility and attract a niche audience interested in unique and personalised stationery options.

Now & Forever Website Before & After

  • Click to see before and after, Use the scroll bar to see the full page

Keyword Rankings Before & After Working With Us

Our services had a significant impact on our client’s online presence in Ireland. We helped them improve their search engine rankings, making it easier for potential customers to find them online. Our work resulted in their ranking in the top 3 for important keywords like “wedding cards Ireland” and “wedding invitations Ireland.” By ranking higher on search engines, our client was able to attract more customers and grow their business.

The Results

Our work with Now & Forever has delivered impressive results. We saw a huge 184% jump in people finding their website through search engines. In December 2023, 416 people visited, but by January 2024, that number shot up to 1,183. We also made their website more engaging, with visitors spending more time on each page, up from 1 minute and 16 seconds to 1 minute and 29 seconds. Plus, we attracted a lot more new users, going from 305 to 1,538, and returning visitors also went up, from 37 to 108. Overall, the number of people checking out their site went from 342 to 1,646. These numbers show our strategies are really working!

Start With A Free Marketing Report

If you’re in the wedding stationery business and want to improve your online presence, we’re here to assist you. Our team is ready to help whether you’re in Cork, Ireland or anywhere else. Just fill out the form, and we’ll give you a free report with steps to boost your marketing.
Established in 2019, our marketing agency offers tried and tested digital services to build solid foundations and enhance your online presence with a custom marketing roadmap for your business.
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