Job Opening

Business Development Representative (BDR) - European Markets

Location: Madrid, office-based
Expected start date: September 2026
Market: Ireland, the UK or the Nordics, based on experience and fit

The Role

You’ll start conversations with business owners and turn them into qualified sales opportunities across one of our core European markets.

This is structured, multi-channel outbound. You’ll use LinkedIn, email and phone to identify suitable companies, speak directly with decision-makers and book high-quality consultations.

You won’t be sending generic messages or blindly following scripts. You’ll be expected to understand each company, qualify opportunities properly and represent The Roadmap at a high standard.

Work Pattern

This role starts office-based in Madrid during training and onboarding.

Once you are fully trained and consistently performing, some remote flexibility may be agreed based on performance and the needs of the role.

You must be based in Madrid.

What You’ll Do

Research suitable companies and decision-makers.
Run outbound outreach through LinkedIn, email and phone.
Speak directly with business owners and senior decision-makers.
Conduct short qualification conversations by phone or Zoom.
Understand each company’s situation, needs and potential fit.
Use approved case studies, reports and performance examples in conversations.
Book qualified consultations for the Account Executive.
Follow up consistently and help maintain strong meeting show rates.
Join selected consultations for warm introductions and development.
Keep notes, follow-ups and lead stages accurate in GoHighLevel (CRM).
Hit agreed activity, qualification and meeting targets.
Give useful feedback on messaging, lead quality and sales assets.
Take ownership of your pipeline and weekly performance.

What Good Looks Like

You are comfortable picking up the phone.
You research prospects before contacting them.
You ask clear questions and listen properly.
You qualify opportunities instead of booking weak meetings.
Your meetings attend because expectations were set correctly.
Your notes are clean, accurate and useful.
You handle rejection without dropping your standards.
You follow up consistently.
You take feedback and apply it quickly.
You take responsibility for your numbers.

What We’re Looking For

One to three years of experience in B2B sales, business development, SDR or BDR work.
We will also consider strong early-career candidates who learn quickly and communicate well.
Fluent English with clear and confident communication.
Comfortable speaking with business owners and decision-makers.
Strong organisation and consistent follow-up habits.
Resilience when dealing with rejection.
Confidence using phone, email and LinkedIn for outreach.
Comfortable using AI tools for research and preparation.
Based in Madrid or able to relocate before the start date.

Useful, but not required:

Experience selling to companies in Ireland, the UK or the Nordics.
Additional European languages.
Experience using a CRM.
Experience in marketing, websites, SEO, advertising or professional services.

Tools You’ll Use

LinkedIn Sales Navigator
Aircall
GoHighLevel
Zoom
Slack
AI tools for research, outreach and preparation

Compensation

Base salary: €18,600–€20,400 gross per year, depending on experience.

Commission: Performance-based commission linked to qualified consultations that take place and the new business generated from your opportunities.

Estimated OTE: €7,200–€14,400 gross per year at target performance, including base salary and commission.

Uncapped commissions are received on every successfully closed deal. The full commission structure and payment terms will be explained during the interview process

Benefits & Working Environment

24 working days of paid annual leave, plus applicable public holidays in Madrid.
An additional six to eight paid days off during the company’s Christmas closure, depending on the calendar.
A bright Madrid office with access to a sunny rooftop terrace.
Structured onboarding and practical sales training.
Regular coaching, call reviews and support during your development.
Remote flexibility may be considered once training is complete and performance is consistent.
Clear progression based on results, consistency and increasing responsibility.

How the Role Evolves

You’ll begin by researching prospects, starting conversations, qualifying opportunities and booking consultations.

As you develop, you’ll join selected sales calls, support higher-value opportunities and begin running suitable consultations yourself.

The progression path is:

BDR → Senior BDR → Account Executive

Progression depends on results, consistency and readiness for a closing role.

About the Roadmap

The Roadmap helps businesses get the basics right online, prove what works, and then grow in a way that actually makes sense.

We focus on solid foundations first. Website, visibility, trust, and tracking. Then we show proof through real results and reports before building a strategy that improves ROI over time.

We’ve been doing this since 2019. Along the way, we’ve built a strong team across marketing, content, SEO, ads, design, and development. That means our sales team isn’t working blind. You’ll have real case studies, videos, reports, and examples to back up every conversation.

We keep things practical, clear, and honest. No overcomplication. No empty promises. Just good work, done properly.