7 reasons why SEO blogging is a must-have for your business
7 reasons why SEO blogging is a must-have for your business So, you’ve already heard about content strategy and its role in our SEO roadmap. Now it’s time to address a burning question our clients often ask: “Does blogging really help with SEO?” – The short answer is yes, and here’s why. Blogs establish your online presence, showcase your industry expertise, and magnetize high-quality leads to every nook and cranny of your website. If you’re considering starting a blog for your business or simply want to understand what it’s all about, you’re in the right place. What Exactly is Blog SEO? Blog SEO is the art of crafting, optimizing, and publishing blogs that aim to rank prominently in search engines like Google and Bing. This isn’t a magic trick but a strategic process. It involves key steps such as performing meticulous keyword research, creating top-notch content, optimizing every aspect for on-page SEO, and building valuable backlinks. “Blogging is a vital part of digital marketing. It can increase your leads by 67% and get you almost 97% more links to your website.” 7 Reasons Why Blogs Should Be Part of Your SEO Marketing Strategy 1. Blogs Increase Brand Visibility Blogging gets your name out there. It’s like putting up a big signpost with your brand’s name and what you’re all about. When you publish regular, relevant content, more people see your business, which can lead to more customers. 2. Blogs Help You Rank for Relevant Keywords When you create blog posts that match what people are searching for on the internet, you have a better chance of showing up in search results. Think of it like this: if someone’s looking for “best running shoes,” and you sell running shoes, a well-written blog post on what to look for when buying running shoes could lead them right to your website. 3. Blogs Develop Brand Awareness and Trust Imagine you’re in a bookstore (remember those?) looking for a book on a specific topic. You’re more likely to trust a book written by an expert, right? Blogging helps you become that expert in your industry. When people read your informative and helpful blog posts, they start to trust your brand. 4. Blogs Can Boost Your Crawl Rate Crawl rate might sound a bit techy, but it’s essential. Search engines send out little bots to “crawl” websites and understand what’s on them. If your site has new content regularly (thanks to your blog), these bots visit more often, which can improve your overall website ranking. 5. Blogs Build Backlinks Backlinks are like little roads that lead to your website. When other websites link to your blog posts, it’s like they’re giving your site a vote of confidence. The more “votes” you have (quality backlinks), the better your chances of ranking higher in search results. 6. Blogs Encourage Site Discovery Every blog post is a new entry point for visitors to discover your website. Each post can focus on different topics or keywords, making it more likely that people searching for various things will find your site. 7. Blogs Generate Leads and Conversions Ultimately, your blog can bring in more customers. When you provide valuable information in your posts, you’re more likely to turn visitors into leads and leads into paying customers. How Many Blog Posts Are Good for SEO? Well, it’s not about quantity; it’s about quality. A successful blog relies on four main things: consistency, creativity, information, and uniqueness. Keep these pillars in mind as you create your blog posts, and you’ll be on the right track. Additionally, consistency is key, and studies show that having at least 24 well-crafted blog posts can boost your blog’s traffic by 30%. Imagine if you have more. Another thing to note is that longer posts, which provide valuable information, are generally better for SEO. Our Blogging Process During stage 1 of our marketing roadmap, the Foundations, we roll up our sleeves and dig deep into understanding better your business needs. We don our detective hats, run an SEO audit, and examine your competitors to identify content opportunities – we’re all about creating content that resonates with your audience, so we go the extra mile to find out what they’re searching for. Our blog posts are crafted to speak to both humans and the mighty search engines. And the best part? We don’t just hit publish and forget about it. We monitor your targeted keywords like hawks and provide you with regular reports, so you’re always in the loop. Here’s our step-by-step approach. Find Niche Competitive Keywords: We identify keywords your audience is actively searching for. Write About Topics People Want: We create content that answers your audience’s questions and solves their problems. Get Search Intent Right: We make sure our content matches what people are looking for online. Create Quality Content: We follow Google’s guidelines for creating content that’s clear, easy to read, unique, and satisfying to your audience. Add Visual Assets: We use images, infographics, videos, and GIFs to make your content engaging. Optimize for On-Page SEO: We include your target keywords in strategic places and follow SEO best practices. Monitor Technical SEO Issues: We ensure that your blog is technically sound, including things like meta descriptions and internal links. Update Older Content & Repurpose: We keep your content fresh and turn older posts into new, valuable pieces. Still contemplating whether investing in blogging services is the right move for your business? Let us put your doubts to rest with the evidence of real, measurable success stories. Explore our case studies page and witness how we’ve helped countless clients ascend the ranks on search engine results pages (SERPs). These are not just stories; they are living proof of the transformative potential of our blogging strategies. Client Stories Start Optimizing Your Blogs Today Blogging and SEO are a winning combo. If you’re ready to improve your Google rankings, let’s talk. Try our free report, and we’ll discuss your blogging needs. And if you wanna find out
What’s a content strategy & why you need one
What’s a content strategy & why you need one If you’re about to start your SEO roadmap with us and you’re wondering what this whole “content strategy” thing is, you’re in the right place. Updating your website content isn’t just a nice-to-have; it’s a must for building trust, boosting your domain authority, and keeping those search engines happy. We’re here to break it down for you, as always, no fancy jargon or fluff, just simple and straightforward. What’s a Content Strategy Anyway? According to Semrush, “content marketing strategy is your high-level plan for creating and distributing content to grow your audience and reach various business goals”. Simply put, think of content strategy as the roadmap for your website’s performance on the search engines. Like having a plan for everything you’re going to write, create, and share online. And let’s be clear, it’s not just about random blog posts or social media updates; it’s a well-thought-out plan that ties everything together. Why Does Your Business Need a Content Strategy? Great question! Creating and promoting content takes time and effort, and let’s face it, it’s not cheap. So, why bother? Well, here’s why it’s important: More Online Visibility When you consistently post useful content, you attract more visitors. Imagine you’re helping them find answers to their questions or solutions to their problems. The more you help, the more they notice you. More Leads Good content doesn’t just attract eyeballs; it attracts potential customers. Valuable content can turn visitors into leads. Let’s say you own a pet store, and you create a guide on “Choosing the Perfect Pet for Your Family.” People searching for that info are likely interested in getting a pet, and now they know you can help. More Authority The more helpful content you share, the more people in your niche will see you as an expert. It’s like becoming the go-to person in your field. Another example, now let’s say you run a fitness equipment store. If you regularly share workout tips, healthy recipes, and reviews of the latest fitness gadgets, people will start to trust your advice and see you as an authority in the fitness world. More Customer Engagement Engaging with those who comment or respond to what you share builds a loyal following. Loyal customers often become repeat customers. If someone leaves a comment on your blog asking for more information about a product you’ve reviewed and you respond with helpful details, they’re more likely to trust your recommendations and come back to your site for future advice. More Budget If you can prove your marketing success through your content, it’s easier to ask for a bigger marketing budget in the future. Let’s say you’ve been regularly publishing blog posts and tracking their impact. You notice that these blog posts are driving more traffic to your website, resulting in higher sales. With this data, you can confidently approach your boss and request a larger budget for content creation and promotion. The Four Phases of Content Strategy & Examples Now, let’s talk about how this content strategy thing works. It goes through four main phases: Planning: You decide what topics you want to cover, who your audience is, and what goals you want to achieve. Let’s say you run a travel blog. In the planning phase, you might decide to create content about budget-friendly travel destinations for families. You know your audience is parents looking for affordable vacation options, and your goal is to become a trusted resource for them. Creation: Once you have your plan in place, it’s time to start creating content. This is where you put your ideas into action. For our travel blog example, you’d start writing articles, gathering images, and maybe even creating videos about those budget-friendly family vacation spots. Maintenance: Content isn’t a one-and-done deal. It’s like taking care of a garden. You need to water it regularly to keep it thriving. In the maintenance phase, you’ll keep an eye on your content, making sure it’s still relevant and up-to-date. Let’s say you published an article about the “Top 10 Family-Friendly Beaches” a year ago. In the maintenance phase, you’d review it, check if any of the information has changed, and update it if needed. This keeps your content fresh and useful. Unpublishing: Sometimes, content needs to retire – like cleaning out your closet and getting rid of old clothes you don’t wear anymore. If you have blog posts that are no longer relevant or are just taking up space, it’s a good idea to remove them. This keeps your website tidy and ensures visitors only see your best and most helpful content. Why Keeping Your Website Content Fresh is Essential Okay, so you’ve got your content strategy in place, and you’re all set to create amazing blog posts, videos, and more. But it doesn’t stop there. You’ve got to keep that content updated regularly. Why, you ask? Well, let’s break it down. Building Trust with Your Customers Imagine you’re looking for information about the latest smartphone models, and you stumble upon a tech blog. You start reading a post that seems super helpful, but then you notice it’s from two years ago. Would you trust that information? Probably not. Keeping your content up to date builds trust with your customers. They rely on your website for valuable, current information. Blogs Improve Your Search Engine Ranking Studies reveal that 70% of the traffic you get from online searches comes from longtail keywords with four words or more. Blogs help you figure out what other subjects you should write about to get even more visitors through search engines. Boosting Domain Authority Ever heard of domain authority? It’s like your website’s reputation score in the eyes of search engines. The more trustworthy and up-to-date your content is, the higher your domain authority becomes. Think of it as earning brownie points with Google and other search engines. They’re more likely to recommend your website to users when they see you’re a reliable source
