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Get the most out of TOV: A How to Guide for the Trading Online Voucher

Having a business online is not just good for small businesses but often necessary for their survival and growth. The Trading Online Voucher Scheme, run by Local Enterprise Offices (LEOs) across Ireland helps small businesses to get online. This guide goes into the nitty gritty of the scheme—what it is, what are the benefits, who is eligible, how to apply and strategic tips to get the most out of it.

What is the Trading Online Voucher Scheme

The Trading Online Voucher (TOV) Scheme is a government-funded initiative to encourage small businesses to go online and get online. By providing up to €2,500 (or 50% of eligible costs), the scheme allows businesses to invest in website development, e-commerce platforms, e-commerce websites, digital marketing strategies and related training. The aim is to help small businesses expand their market, increase online sales and be more competitive in the digital space.

TOV Benefits for Small Businesses

For small businesses navigating the world of online commerce, the TOV Scheme has many benefits. Firstly, it provides financial support to offset the costs of getting online or upgrading online platforms. This means not just developing new websites or upgrading existing ones but also implementing e-commerce functionality that allows for seamless transactions. Secondly, it encourages innovation by getting businesses to adopt digital marketing strategies, including online advertising, to drive traffic to their online portal and increase visibility to their target audience. Thirdly, by using the TOV, businesses can explore new markets both domestically and internationally and diversify their revenue streams and growth.

Trading Online Voucher Eligibility and Application

Who can apply for the Trading Online Voucher?

To be eligible for the TOV Scheme, businesses must meet certain criteria. They must be registered and trading in the Republic of Ireland, have fewer than 10 employees and an annual turnover of €2 million or less. Businesses must also demonstrate a genuine commitment to trading online as evidenced by their intention to use the voucher to get online.

Eligibility Criteria and Documents Required

Businesses applying for the TOV must have been trading for at least 6 months and have a physical presence in Ireland. Recent financial statements, proof of turnover, employee numbers, and business registration details are typically required to verify eligibility. These documents, which must include proper business details, are used to assess the business’s ability to use the voucher effectively and achieve measurable outcomes.

What Can I Use the TOV Voucher For?

The TOV can be used for a range of activities to get online, including covering approved voucher costs. This includes developing new websites that meet customer needs, upgrading existing websites to improve user experience, implementing e-commerce functionality for seamless transactions, purchasing internet-related software, and digital marketing strategies to drive website traffic and customer engagement.

➡️ TOV Marketing: Digital strategies funded by the Trading Online Voucher

Terms and Conditions of the Scheme

Businesses must comply with the terms and conditions of the TOV Scheme. The maximum value of the voucher is €2,500 or 50% of eligible costs, excluding VAT. Prior approval from the LEO is required before starting any project work to ensure all work aligns with the scheme’s objectives and guidelines. Businesses must also complete their online projects within a set timeframe and submit required documentation for review and verification. Note: The purchase of online advertising and professional photography can only be drawn down in one payment phase.

How to Apply for The TOV

Register for the TOV Information Webinar

To start the application process, prospective applicants should register for an information webinar with their Local Enterprise Office. These webinars will provide valuable information on the scheme’s requirements, application process and project expectations. By attending businesses will get a full understanding of how to prepare and submit a strong application that meets the scheme’s criteria.

Download and Complete the Application Form

After the webinar, businesses can download the trading online voucher grant application form from the LEO’s website. The form must be completed fully and accurately detailing the proposed online project, expected outcomes, and budget breakdown. Clear and concise information is key to supporting the business’s eligibility and demonstrating how the voucher will be used.
Our trusted system has already assisted many clients in Ireland in getting government grants, making their online presence better and bringing in more customers and profits. Our team is here for you, ready to help from the beginning to the end. Read more about our process here: Trading Online Voucher Application Process

TOV Application Process and Timeline

How Long Does the Approval Process Take?

The approval process takes 1-4 weeks after submission of the application form. During this time the LEO will assess the proposal based on feasibility, deliverables, timeline, budget and impact on the business’s online activities. Successful applicants will receive a formal letter of offer outlining the approved amount and conditions of the voucher.

Spending and Claiming the Voucher

Once the letter of offer is received businesses can engage with their chosen service provider to start the approved online project. They must stick to the project timeline and budget and ensure all expenses align with the scope of work. Once the project is complete businesses will submit the required documentation (letter of offer, project plan and budget breakdown) to the LEO for final review and payment of the voucher.

➡️ Your step-by-step guide to the Trading Online Voucher Application Form

How a Marketing Agency in Ireland Can Help You Get the Grant

Navigating the TOV Scheme can be challenging for many small businesses, especially when crafting a robust application that meets all the scheme’s requirements. This is where our team steps in to ensure you not only access the TOV but also maximise its benefits. Here’s how we can assist you:

1. Digital Strategy and Implementation Expertise

Our agency specialises in developing online projects that align perfectly with the TOV Scheme’s objectives. We start by assessing your current digital footprint, identifying areas for enhancement, and proposing tailored solutions to maximise the voucher’s impact. Whether it’s enhancing website usability or launching targeted digital campaigns, we tailor strategies to meet your specific goals and budget.

2. Application Support

Crafting a successful TOV application demands meticulous attention to detail and a clear articulation of your project’s objectives, deliverables, and anticipated outcomes. We guide you through the entire application process, ensuring every section is completed accurately. Our expertise helps articulate your digital strategy effectively, bolster eligibility with supporting documentation, and demonstrate how the voucher will drive substantial business growth.

3. Project Management

Upon approval of your TOV application, effective project management becomes crucial to executing your online initiatives promptly and to the highest standards. Our team takes charge, coordinating with service providers and meticulously monitoring progress against predefined milestones. With us managing your digital transformation, you can rest assured that all expenses adhere strictly to the scheme’s guidelines.

4. Getting the Most out of the Voucher

After securing the grant, our agency employs data-driven strategies and performance metrics to ensure you derive maximum value from the voucher. We optimise online campaigns, analyse customer engagement metrics, and fine-tune digital assets to deliver tangible results. Leveraging our digital marketing and e-commerce expertise, we help your business seize new opportunities, expand its market presence, and achieve sustainable growth in every competitive digital landscape.

Recommendations from the Evaluation Committee

Best Practices for the Trading Online Voucher

To get the most out of the TOV businesses should invest in activities that increase their online visibility and customer engagement. This includes developing user friendly websites, implementing digital marketing campaigns and secure e-commerce solutions. By focusing on these areas businesses can attract and retain customers, drive sales growth and have a sustainable online presence.

Local Enterprise Office (LEO)

LEOs manage the TOV Scheme and offer businesses expert advice and resources to support them through the application process. They provide information on eligibility, application requirements and strategic guidance on how to get the most out of the voucher. LEOs also evaluate applications on merit to ensure approved projects meet the scheme’s objectives and are good for the business’s long term digital growth.

➡️ More About LEO

Case Studies

Explore our case studies to see how the Trading Online Voucher Scheme has transformed businesses like yours. We’ve assisted a wide range of small companies across Ireland, from local shops to specialised service providers, in enhancing their online presence and achieving significant results. Many of our clients have benefited from both the first and second TOVs, leading to impressive website upgrades and improved SEO performance. Discover real examples of how investing in online improvements has delivered substantial returns.
➡️ Visit our case studies page to see how the TOV Scheme can make a difference for your business!
“The TOV Scheme is demonstrating how it is driving innovation, expanding market reach and economic resilience for small businesses.”

Conclusion

The Trading Online Voucher Scheme is a key support for small businesses looking to succeed in the online world. By providing funding and advice the scheme enables businesses to transform digitally, capitalise on new opportunities and grow online sustainably. Whether it’s website development, digital marketing or e-commerce the TOV Scheme gives businesses the tools and resources to go online with confidence. So there you have it, by using the Trading Online Voucher Scheme, small businesses can open up new opportunities, reach new markets and have long-term success in the digital economy.

Ready to explore how the TOV Scheme can work for you? Reach out to us, and we’ll help you assess your needs and secure the grants to start your digital journey.

FAQs about the Trading Online Voucher

1. What is the Trading Online Voucher (TOV) Scheme?

The TOV Scheme is a government initiative designed to help small businesses in Ireland enhance their online presence. It provides financial assistance of up to €2,500 or 50% of eligible costs, excluding VAT, to support activities such as website development, digital marketing, and e-commerce integration.

2. Who is eligible to apply for the TOV?

To be eligible for the TOV, businesses must be registered and trading in the Republic of Ireland, have fewer than 10 employees, and an annual turnover of €2 million or less. Additionally, businesses must have been trading for at least 6 months and demonstrate a commitment to trading online.

3. What can the TOV be used for?

The TOV can be used for various digital marketing and online development activities, including:

  • Developing or upgrading a website
  • Implementing e-commerce functionality
  • Conducting digital marketing campaigns (e.g., SEO, social media advertising, Google Ads)
  • Purchasing internet-related software and tools
  • Improving user experience and online sales capabilities

4. How do I apply for the Trading Online Voucher?

To apply for the TOV, you need to attend a Trading Online Voucher information seminar, which is often organised by your Local Enterprise Office (LEO). Following the seminar, you can submit an application along with the required documentation, such as recent financial statements, proof of turnover, employee numbers, and business registration details.

5. Can I apply for a second TOV?

Yes, businesses that have successfully completed projects funded by the first TOV may be eligible to apply for a second voucher. This provides additional support to further enhance their online presence and digital capabilities, enabling sustained growth and development in the digital marketplace.
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